Hootsuite

FEBRUARY 14, 2025

How to reach new markets: If you want to expand globally, prioritize dubbing your best-performing content first instead of translating random videos. Keep posting consistently, and YouTube will continue testing your content with new audiences.

Analytics 79

Analytics Promotion Whitepaper SEO 79

Hubspot Marketing

DECEMBER 7, 2016

Do you take a good, hard look at your team’s marketing strategy every year? An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. You should.

Marketing Plan 145

Marketing Plan Marketers Marketing Marketing Strategy 145

Hubspot Marketing

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.

Marketing Plan 145

Marketing Plan Energy Marketers Marketing 145

Adobe Experience Cloud Blog

AUGUST 29, 2017

Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is crucial.

Marketing Plan 134

Marketing Plan Thought Leadership Marketers Marketing 134

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketers Marketing Social Media Marketing 98

Aspiration Marketing

OCTOBER 11, 2023

So you have your marketing basics down and are ready to get this startup business rocking. Or you are entering a new market, a new geography, or a new industry with your existing business. You have your funding and solid business plan, and your employees are hired.

Marketers 289

Marketers Marketing Marketing Plan Marketing Strategy 289

Scoop.it!

APRIL 20, 2023

From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips! That’s it for today. To your success!

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Marketing Blogo

APRIL 8, 2022

You need to have a marketing plan or a market development strategy if you really want your marketing strategy and marketing campaign to be successful.

Marketing Plan 77

Marketing Plan Marketers Marketing Marketing Strategy 77

Marketing Insider Group

OCTOBER 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 5, 2010 Subscribe The New Marketing Accountability Share The most popular posts on B2B Marketing Insider over the last few (..)

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Adobe Experience Cloud Blog

OCTOBER 3, 2016

However, marketing doesn’t live in isolation. Unsympathetic markets, unpredictable competitors, and changing company initiatives all conspire to disrupt even the most well-thought-out marketing plans…unless you have a disaster survival plan. Survival Tip: Publish a Marketing Calendar and Roadmap.

Management 134

Management Thought Leadership Marketing Automation Platform Marketers 134

The Marketing Operations Leader

DECEMBER 12, 2024

Many marketing plans end up spread too thin, aiming to please every stakeholder or cover every possible angle. But this approach often leads to overcomplicated planning, budget creep, and minimal impact. Get more planning advice and frameworks in the Blueprint for Marketing Planning.

Marketing Plan 130

Marketing Plan Marketers Marketing Promotion 130

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

NOVEMBER 19, 2020

To that end, conduct market research exercises like a Porter's Five Forces Analysis or a SWOT Analysis to determine your strengths, weaknesses, buyer power, threat of substitutes, or other attributes compared to competitors in this new market. Step 3: Create Your Marketing Plan. Survey Your Customers.

Marketers 145

Marketers Marketing Marketing Plan User-Generated 145

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Through the actions of marketers, like you, who serve on the front lines of global expansion!

Global Marketing 134

Global Marketing Thought Leadership Transform Marketers 134

Martech

MAY 9, 2022

Startups are very different from established companies from a marketing perspective. They may be entering uncharted territory by defining a new market category or jumping into an already crowded space with well-established competitors. Get the daily newsletter digital marketers rely on. So, where to begin?

CRM 101

CRM Marketers Marketing Marketing Plan 101

Adobe Experience Cloud Blog

AUGUST 6, 2012

by Kieran Flanagan Finding and succeeding in new markets is essential for any B2B company that wants to grow. Entering a new geographical market can open up significant opportunities to increase revenues and profits, and to offset slow growth in mature or economically sluggish territories.

Marketing Strategy 132

Marketing Strategy eBook Influencer Marketing Marketers 132

AWeber

NOVEMBER 22, 2023

There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload. A marketing plan is an extension of your marketing strategy. will you use?

eBook 115

eBook Marketing Plan Influencer Marketing Marketers 115

Adobe Experience Cloud Blog

APRIL 25, 2014

Also, to deliver yet another important message from the Bureau of Obviousness, even the best laid marketing plans occasionally need adjustments on the fly. Curious about what a centralized, flexible, and actionable marketing calendar can do for you? Modern Marketing'

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 135

Digital Marketing Marketing Strategy Marketers Marketing 135

Adobe Experience Cloud Blog

JUNE 23, 2015

As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm. My Thoughts on the Apple Watch.

Thought Leadership 134

Thought Leadership Marketers Marketing Digital Marketing 134

Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Hubspot Marketing

DECEMBER 13, 2022

The direct and indirect ROI of your inbound campaigns, such as marketing newsletters. Your leads, sales, and revenue, especially as compared to direct competitors.

Branding 137

Branding Manufacturing Health Retail 137

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Rock Content

NOVEMBER 24, 2020

This, of course, represents a phenomenal opportunity to explore new markets and strengthen brand image. Efficient planning is central to any strategy’s success. How can you create a Global Content Marketing strategy in your company? Source: O’relly. The first step could not be different.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketers Marketing 134

SmartBrief - Marketing

MARCH 17, 2024

Traditional ad vehicles such as TV and print still often work for pharma and medical brands, but influencers present an exciting new marketing avenue. The good news is agencies and creators alike have become proficient in these processes and will only become more so in the next couple of years.

Influencer Marketing 134

Influencer Marketing Health Transform Marketers 134

Neil Patel

DECEMBER 2, 2021

Use these nine digital marketing holiday tips to guarantee a holly-jolly holiday season. Start Early and Have a Plan. The best holiday digital marketing plans start months before the festive season. To put it another way: If you haven’t already started planning your strategy, start now. Try New Platforms.

Digital Marketing 143

Digital Marketing Shoppers Marketers Marketing 143

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

Shipping 130

Shipping Marketers Marketing Management 130

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 103

Management Key Performance Indicator Marketers Marketing 103

Duct Tape Marketing

DECEMBER 24, 2021

And those who market differently, win. In this episode, Mike talks about his new marketing book, Get Different , where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Different is better.

Customer Journey 93

Customer Journey Transform Marketers Marketing 93

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 122

Price Market Segmentation SEO Market Research 122

Marketing Insider Group

DECEMBER 20, 2011

These materials quickly fall into a vast sea of “marketing mush” without making any impact on the market, while interesting content gets shared via email, retweeted, or “liked” on Facebook, reaching a much larger audience. Act fast to discuss breaking news. ROI = Return on Interesting. Do less, but do it better.

Content Marketing 107

Content Marketing Content Placement Marketers Marketing 107

Martech

FEBRUARY 2, 2024

4: Marketing operations : Words like “MOps,” “operations,” “create” and “need” suggest operational discussions, possibly around how to implement or utilize marketing technologies. Prompts: “What are the essential steps to implement a new marketing technology?”

User-Generated 114

User-Generated Marketers Marketing CMO 114

Rock Content

AUGUST 21, 2020

The market is moving towards ever-changing trends and the pulverization of niches — all powered by digital experiences and interactive content. A marketing plan doesn’t work anymore without taking digital into account — and even as a priority. Innovation is vital if you wish to be competitive in the future.

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

Martech

MAY 23, 2023

Shift focus to long-term planning Develop the capacity to pull yourself out of the weeds and move towards more of a planner/advisor role. Dig deeper: Rethinking the marketing planning process for an agile world 2. For instance, these days, you might be asking, “How will our organization use AI? What are the implications?

Communications 130

Communications Marketers Marketing New Technology 130

Neil Patel

DECEMBER 14, 2021

Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. They needed help reaching a new market, so we built a strategy targeting four keyword themes, built a content marketing roadmap, and implemented technical SEO best practices.

Customer 126

Customer Finance Fashion SEO 126

Hubspot Marketing

NOVEMBER 1, 2022

Since marketing-sourced pipeline is inbound, the conversion to revenue should be consistent and strong. Rising costs can indicate diminishing returns on marketing programs — or show that it’s time to explore new markets. From there, you can determine how your KPIs for a specific marketing campaign or program might fit in.

Key Performance Indicator 132

Key Performance Indicator Customer Acquisition Marketers Marketing 132

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. To put it simply, a GTM strategy serves as your roadmap for introducing a new service or product to the marketplace. Entering a new market with an existing product.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketers Marketing 95