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Four Differentiated Marketing Tactics Using Community and Audience

Hubspot Marketing

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. It's about meeting your audience where they are and showing that you truly understand their struggles.

Transform 111
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Inbound vs. Outbound Marketing

Duct Tape Marketing

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound.

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Rethinking the marketing planning process for an agile world

Martech

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. We know how to move fast — good marketers know that well.

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How to Develop an Effective SaaS Content Marketing Plan

Scoop.it!

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

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Gen Z, AI, and the Power of Creator Marketing

Hubspot Marketing

Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers. In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach. So how do you pivot your marketing strategy?

Gen Z 118
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How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Personalized emails have been shown to increase click-through rates by 14% and conversions rates by 10%.

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12 Qualities of Great Content Marketers

Neil Patel

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.