The Next CMO

FEBRUARY 6, 2023

Performance Marketing is a form of marketing that brings measurable results, only paying when a specific result occurs.

Performance Marketing 52

Performance Marketing Marketers Marketing Marketing Plan 52

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Hubspot Marketing

APRIL 18, 2022

As a result of this, 68% of B2B marketers plan to increase their investment in influencer marketing in 2022. B2C marketers are having better luck – 51% report high ROI, 12% more than B2B marketers. 12% of B2B marketers say this strategy has resulted in the biggest ROI, compared to only 7% of B2C marketers.

B2C 130

B2C Market Trends Marketers Marketing 130

Martech

JANUARY 31, 2025

Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning 4. All you care about is whether or not someone can solve your problems. Your customers are no different. Redefine success metrics Traditional metrics like traffic and impressions dont always tell the whole story.

Customer Journey 87

Customer Journey Marketers Marketing SEO 87

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Reflect on last year's performance. Let's dive in.

eCommerce 136

eCommerce Marketers Marketing Influencer Marketing 136

Neil Patel

DECEMBER 15, 2021

Well, it’s possible, if you give performance-based marketing a shot. Let me break down how it works so you can decide if it’s a viable way to run your next digital marketing campaign. What Is Performance-Based Marketing? Performance marketing is essentially “results-based” marketing.

Marketers 134

Marketers Marketing Performance Marketing Digital Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Mobile should be an integrated part of your marketing plan, and fully supported by your marketing automation solution. . Measure long-term performance. Marketers are addicted to short-term metrics. Weekly, monthly, and quarterly goals keep us all on our toes.

Transform 174

Transform CRM B2C CMO 174

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Neil Patel

JULY 26, 2021

You need to perform market research, file for a license, create a marketing plan, and build your brand. 3) Determine market interest. 4) Research startup costs 5) Create a business plan. 8) Create a marketing plan. Starting a business is a major endeavor. 6) Form an LLC or corporation.

Product Life Cycle 129

Product Life Cycle Finance Law Health 129

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The winners highlight some important themes, some of them pandemic-related.

Retail 113

Retail Gen Z Video Marketing Marketing Plan 113

Martech

MAY 18, 2023

Keep working on your content marketing Devising the right blend of engagement and pushing sales takes time and smart strategizing, just like improving your physical health. Create a solid marketing plan that addresses customer concerns and continually refine your methods to create written content that leads to loyal customers.

Content Marketing 131

Content Marketing Health Inbound Marketing Marketers 131

Hubspot Marketing

MARCH 19, 2024

Doing more with AI will be a marketing theme throughout 2024, and I recommend giving it a shot if you haven’t already, especially since there are many use cases: AI can be your content marketing assistant. Generative AI tools can help you create compelling, on-brand, and high-performing marketing content.

Thought Leadership 105

Thought Leadership B2C Marketers Marketing 105

DIY Marketers

OCTOBER 20, 2022

Marketing threats are a constant disruption to your best marketing plans. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan. These days technology and laws can change overnight and force you to go back to the drawing board.

Marketers 108

Marketers Marketing CRM Law 108

Martech

JUNE 30, 2023

The foundation involves gathering and acting on insights from business intelligence, consumer trends and past marketing campaign results. These insights can be applied to various aspects, like creative briefs, new business initiatives, strategic marketing plans and content strategies. Customer insights are particularly crucial.

Thought Leadership 110

Thought Leadership Analytics Market Research User-Generated 110

Martech

DECEMBER 12, 2023

Performance publishing is a strategy that boosts brand visibility during the consumer buying journey. It focuses on optimizing owned assets through a blend of consumer data and a robust content marketing plan.

Branding 115

Branding Customer Acquisition Law eBook 115

Martech

MARCH 28, 2024

Media Shower is a platform offering an end-to-end solution for creating high-performing marketing materials. It contains several dozen AI assistants that help marketers draft a wide array of marketing materials, from blog posts to marketing plans and beyond.

Customer Acquisition 58

Customer Acquisition Analytics Price Advertising 58

Martech

JUNE 27, 2023

Dig deeper: 5 ways to harness AI in B2B content creation Marketers are getting the message More B2B marketers plan to invest in their websites this year than in any other marketing activity, even more than retargeting, social media and email, according to the Benchmark Survey from Demand Gen Report — heartening news.

Customer 114

Customer eCommerce Price Finance 114

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital Marketing Services. Clients of Neil Patel Digital India.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126

Martech

NOVEMBER 18, 2022

To begin, pay attention to your product performance across your entire portfolio. You must also be prepared for your launch and have a clear, well-defined marketing plan long before your go-live date. Where do you see the most energy? Where do you notice drop-offs? Finally, make sure you have the right tools for the job.

Automobile 123

Automobile Real Estate Transform Manufacturing 123

Duct Tape Marketing

OCTOBER 16, 2023

Growing Your Business Through High-Performing Marketing Teams Determining the Right Time to Hire a Fractional CMO The Impact of Hiring at the Right Time Selecting the Perfect Fractional CMO for Your Business The Big Difference: Full-Time vs Fractional CMOs Cultural Fit Matters Too.

CMO 89

CMO Transform Education Marketing Strategy 89

Hubspot Marketing

DECEMBER 13, 2023

They have an easy-to-use pricing calculator based on factors unique to each business, including size, goals, and priorities, so prospects can get an idea of what their retainer or marketing plan might cost and include. With plenty of case studies available, it’s easy to see how their skillset translates into results.

Inbound Marketing 106

Inbound Marketing PR Manufacturing Marketers 106

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Marketing Strategy Business Plan Example This business plan example includes the marketing strategy for the town of Gawler.

Price 98

Price Finance Marketing Strategy Product 98

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. ” “Compose me a marketing plan for Christmas for our newly launched store in [location]. But how did I create this guide?

Transform 105

Transform User-Generated Marketers Marketing 105

Search Engine Land

NOVEMBER 17, 2022

A social media marketing plan is like an amalgamation of those two classic marketing principles that have been around since the golden days of advertising. Social media marketing is an interactive, online water cooler operating 24/7 across every single time zone on the planet.

Social Media Marketing 92

Social Media Marketing User-Generated Marketers Marketing 92

Exposure Ninja

AUGUST 11, 2023

There are plenty of marketing channels to choose from, including: Digital Marketing Affiliate Marketing Search Engine Optimisation Performance Marketing Event Marketing Account-based Marketing Social Media Marketing Content Marketing.

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Create Content that Addresses Your Customer Journey.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Duct Tape Marketing

APRIL 5, 2023

Four and a half thousand words took me an hour and I now have everything I need for the whole marketing plan. And the quote was something along the lines of, it's impossible to think of a business that has only done performance marketing for 25 years and been a huge success. It was phenomenal. It's just, yeah.

Advertising 93

Advertising Advertisers Copywriting Digital Marketing 93

Welcome Software

DECEMBER 5, 2022

Email marketing A fan of the television show Arrested Development would finish the phrase “The money is in the…” with “banana stand,” but experienced marketers know that the right answer is “the money is in the list.”

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketers 40

Welcome Software

DECEMBER 5, 2022

A fan of the television show Arrested Development would finish the phrase “The money is in the…” with “banana stand,” but experienced marketers know that the right answer is “the money is in the list.” Tracking performance. image source.

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketers 40

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Customers.ai

OCTOBER 17, 2023

Zapier Workflow Automation Teamwork Project Management Software Monday Project Management Software Slack Productivity Platform Calendly Online Appointment Scheduling GrowthHackers Content Marketing Planning Iconosquare Social Media Analytics & Management AgoraPulse Social Media Management Customers.ai is the answer.

Digital Marketing 52

Digital Marketing Marketers Marketing Analytics 52

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. How can this role significantly impact your agency’s growth strategy?

CMO 87

CMO Customer Journey Transform User-Generated 87

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. How can this role significantly impact your agency’s growth strategy?

CMO 77

CMO Customer Journey Transform User-Generated 77

Search Engine Land

JULY 1, 2024

Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility into what works. Bridging this gap is essential to advance marketing strategies and use data to refine key business questions, set executive objectives and develop go-to-market plans.

Marketers 81

Marketers Marketing CRM Promotion 81