Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Martech

NOVEMBER 20, 2024

This includes having a central place to capture and keep our brand identity elements, a place to collaborate around marketing campaigns and a snapshot for our audience personas. Keeping tabs on all our marketing channels and competitors is equally vital, and it takes a good, centralized system to streamline our workflow.

Content Marketing 116

Content Marketing Marketing Marketers Place 116

Hubspot Marketing

SEPTEMBER 12, 2024

So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. Learn how to reshape your marketing plans with these three, high-impact approaches, along with resources from HubSpot’s Free Advertising Plan Kit.

Advertising 112

Advertising Advertisers Transform CMO 112

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketing 96

Hubspot Marketing

AUGUST 20, 2024

Or if you’re a HubSpot user, try workflows to add a marketing contact to a particular list when they fill out a form. This article on the 23 best marketing automation tools is a great place to start. HubSpot Marketing Plan Generator Creating a marketing plan takes a lot of time and effort.

User-Generated 130

User-Generated Food Transform Marketing 130

Rock Content

JULY 6, 2023

One of the main study findings is that 88% of marketers who already do SEO work plan to increase or maintain their investment this year. We can say that SEO is what helps people find what they are really looking for, while helping brands get their solution exposed to the right audience at the right place. Meet WriterAccess!

Marketing Plan 111

Marketing Plan SEO Gen Z User-Generated 111

Rock Content

JANUARY 8, 2024

Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ? According to a study from Outbound Engine that was reported via Search Engine Journal, business owners often fail to build a marketing plan due to other stresses such as limited budgets or time.

Marketing Plan 88

Marketing Plan Key Performance Indicator Marketing Marketers 88

Hubspot Marketing

NOVEMBER 14, 2024

How to Make Below the Line Marketing Work for You Whether you’re running marketing for an early-stage startup or a multibillion-dollar conglomerate, BTL marketing can offer many opportunities to convert your target audience. When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H) : Who?

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Scoop.it!

APRIL 20, 2023

From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips! That’s it for today. To your success!

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. Don’t forget the technical details.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Hubspot Marketing

NOVEMBER 15, 2024

“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. How do you get started? Set your goals and high-level strategy.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Martech

AUGUST 22, 2023

A pilot would never fly a place without checking the course and filing a flight plan. The post Why you should always ask why: Strategy must lead tactics in marketing planning appeared first on MarTech. What’s our brand statement or value proposition? Get MarTech! In your inbox.

Marketing Plan 98

Marketing Plan Transform Marketing Marketers 98

Martech

JULY 12, 2024

Given your unique set of business goals and marketing activities, your solutions will likely look different from others, even in the same industry. You’ll want to start by making the most of the tools and data you already have in place, then think about investing in new tools and tech to adapt to privacy standards.

Transform 116

Transform User-Generated Law Marketing Mix 116

Hubspot Marketing

APRIL 15, 2025

How Social Media Marketers Are Leveraging TikTok Marketers have a knack for understanding and using social media in more ways than one, let me share the different ways we leverage TikTok for marketing objectives. Platform-Specific Strategies TikTok isn't just another box to check in your social media marketing plan.

Social Media Marketing 80

Social Media Marketing Marketing Marketers Influencer Marketing 80

The Marketing Operations Leader

MARCH 25, 2025

Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy. Getting this right is critical to deliver repeatable results that scale.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Hubspot Marketing

APRIL 21, 2025

Our survey shows that 77% of marketers say influencer marketing delivers better ROI than other channels. Moreover, 85% say influencer marketing has been effective this past year. Only 6% plan to reduce their investment at all. Not a single hair is out of place, and there isn't a bead of sweat on it.

Social Media Marketing 84

Social Media Marketing User-Generated Influencer Marketing Customer Journey 84

Hubspot Marketing

JANUARY 17, 2025

Initially, I felt completely overwhelmed until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable steps with clear deadlines and responsibilities, everything fell into place. That experience taught me the true power of structured planning. This is more than an action plan.

Marketing 83

Marketing Marketers Marketing Plan Fashion 83

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 194

Marketing Strategy Marketing Marketers Direct Mail 194

Businesses Grow

DECEMBER 9, 2024

There’s a growing recognition that this is where the real conversations, collaborations, and insights are taking place (and it’s out of reach of social listening platforms). CONTROL A company controls its mission, a marketing plan, an ad campaign. But how does a brand get involved in consumer communities?

Branding 109

Branding Food Education Advertising 109

Buffer Marketing

MARCH 5, 2025

It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy? A content calendar is the place where you slot your social media posts. Watch this video.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media goals should align with your overall marketing objectives.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketing Marketers 111

Martech

MARCH 25, 2025

Looking ahead, marketers plan to further integrate AI for data analysis and insights, personalization, and automated marketing tasks. ” Dig deeper: The smart way to handle overlaps in your martech stack Interestingly, 46% of respondents indicated they were working with or planning to use AI for decisioning.

Marketing Plan 84

Marketing Plan Management Place Marketing 84

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on. Streamline video production.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Buffer Marketing

OCTOBER 24, 2024

Here’s a complete guide on the concept (with tons of examples) to help you bake it into your social media marketing plan. Automate some tasks of your social media process Social media automation is outsourcing the boring, repetitive, but necessary tasks of your social media plan to software.

Management 116

Management Social Media Marketing Energy Analytics 116

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Traditional Marketing Models 1. Place: Where are you going to sell it?

Price 117

Price Marketing Marketers User-Generated 117

Marketing Insider Group

SEPTEMBER 24, 2024

Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience. Setting clear business objectives for your social media efforts helps integrate social media into your broader marketing plan, driving meaningful business outcomes.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78

Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template. Marketing Insider Group can help!

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Hubspot Marketing

AUGUST 8, 2022

According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 To learn more about TikTok marketing, check out this helpful guide.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

SocialPilot

SEPTEMBER 5, 2024

We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Here are 7 tried and tested ways to promote your travel agency on social media, which are guaranteed to convert wanderlust into real travel plans.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Sprout Social

DECEMBER 2, 2024

Refine your strategy using Sprout’s influencer marketing plan template. Influencer outreach best practices Though every influencer outreach strategy is different, these are three best practices that are always relevant. Start a 7-week schedule that streamlines your efforts while boosting your campaign performance.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. plan to keep it the same.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. How to avoid it: There are many different types of content that B2B marketers create, and each type needs its own distribution plan. A failure to plan is a surefire plan for failure.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Hubspot Marketing

DECEMBER 24, 2024

Were talking about the best of the best, your magnum opus, the articles or landing pages youd bend over backward to place in front of your ideal customer or readers eyeballs. This will give users everything they need in one place (so they don't have to exit your site). Cornerstone content is the most important content on your website.

SEO 110

SEO Education Product Place 110

Hubspot Marketing

MARCH 4, 2025

4 Benefits of Using Content Planning Software What to Look for in Content Planning Software The 6 Best Content Planning Software What is content planning software? A content marketing manager easily spots gaps in content planning one month's time ahead and gets their team to address the issues collaboratively.

Price 70

Price User-Generated Analytics Management 70

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145