Sprout Social

MAY 4, 2017

Establishing and documenting your social media strategy will help focus your efforts, understand your objectives and goals , and plan the steps you need to achieve them. This focus and planning will minimize wasted effort and improve your social media marketing productivity. Use Content Calendars.

Social Media Marketing 108

Social Media Marketing Product Marketers Marketing 108

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. First things first: you need to figure out what you want out of social media at large. Making assumptions is a dangerous game for marketers.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketers 112

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketers 87

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 101

Social Media Marketing Analytics PR Marketers 101

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 92

Social Media Marketing User-Generated Marketers Marketing 92

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 111

Social Media Marketing Marketers Marketing Non-Profit 111

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketers Marketing 96

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Marketing Plan 109

Marketing Plan Event Marketing Marketers Marketing 109

OnPassive Marketing

OCTOBER 7, 2022

This article will give tips on how to find Social Media Marketing Clients for your business so that you can spend more time marketing and less time chasing clients. The Role Of Social Media Marketing. You may wonder how to find social media marketing clients as a business owner.

Social Media Marketing 82

Social Media Marketing Marketers Marketing Market Trends 82

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Marketing Insider Group

JUNE 24, 2024

From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience.

Entertainment 119

Entertainment Social Media Marketing Advertisers Advertising 119

SocialPilot

SEPTEMBER 5, 2024

Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. You need a reliable, holistic social media management tool to achieve this.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 129

Social Media Marketing Price Marketers Marketing 129

Hootsuite

APRIL 22, 2020

Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. Includes the tools, tricks, and daily routines used by three world-class social media experts. 10 of the best social media marketing books. RIP, traditional marketing.

Management 145

Management Social Media Marketing Entertainment Communications 145

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketers 134

Sprout Social

JANUARY 2, 2019

Welcome to planning season! For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. How to use this social media marketing plan.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Hootsuite

APRIL 12, 2023

But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 1 Social Media Tool Create. Ready to streamline your social media marketing? Try Hootsuite today.

Analytics 135

Analytics Social Media Marketing Promotion Place 135

Hootsuite

OCTOBER 25, 2021

How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy. You need a plan, man. OK, so you’ve got a plan and places to be.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sachs Marketing Group

OCTOBER 7, 2022

If you want to grow online, your best options are organic search traffic , pay-per-click ad campaigns , and social media marketing. If you’re already investing heavily on the SEO front, and have a limited budget for Google ads, then the other place you can optimize it will be your social media presence. .

Social Media Marketing 94

Social Media Marketing User-Generated Copywriting Promotion 94

Neil Patel

MARCH 25, 2021

In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Are you ready to grow your business with digital marketing? Let Hootsuite take over like the social media marketing manager it is.

Digital Marketing 144

Digital Marketing Social Media Marketing Marketers Marketing 144

Buffer Marketing

OCTOBER 24, 2024

Mix content curation in your social media calendar Ever saw one of those posts from social media marketers collating and sharing others’ content? Here’s a complete guide on the concept (with tons of examples) to help you bake it into your social media marketing plan.

Management 122

Management Social Media Marketing Energy Analytics 122

Hootsuite

NOVEMBER 26, 2020

Your brand likely hasn’t created a social media marketing plan. Spending time to craft a social media marketing plan gives your brand a good idea of who your audience is and how that audience differs on each social media channel. Try it free today. Get Started. Try it for Free.

Social Media Marketing 145

Social Media Marketing Management Marketing Plan Branding 145

Calvyn Lee Blog

AUGUST 25, 2021

This includes the development of a strategy, set a marketing plan as well as measurement and KPIs, followed by creating high-quality content, and then finishing with the distribution of this content to relevant audiences on social media and optimize it. Creating Marketing Plan. Content Marketing.

Advertisers 130

Advertisers Advertising Whitepaper Digital Marketing 130

Hootsuite

JANUARY 22, 2020

Doing this will help you fine-tune your social listening process and marketing efforts. Sentiment is a good place to start. Hopefully you already have a social media marketing plan and content calendar in place. Here are some of the aspects you should keep in mind: Sentiment.

Management 145

Management Shoppers Social Media Marketing User-Generated 145

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Do a social media audit.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Clubhouse.

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Hootsuite

MAY 19, 2022

Building trust with your customers is one of the main benefits of social media marketing. Before scheduling your next Facebook masterpiece, think about how that post contributes to your overall marketing goals. After all, successful content marketers are six times more likely to have a documented strategy in place.

Social Media Marketing 144

Social Media Marketing User-Generated Promotion Influencer Marketing 144

Neil Patel

DECEMBER 1, 2020

It allows you to stream to over 30 social media platforms at the same time, schedule your live streams and pre-recorded videos, engage your viewers through chat, and bring all your analytics together in one place. This allows you to plan your posts, rather than logging in each day.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Hootsuite

JUNE 29, 2020

If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan.

Analytics 145

Analytics Social Media Marketing Energy Place 145

Econsultancy

DECEMBER 6, 2021

The app topped the charts for quarter-over-quarter download growth, and jumped 21 places in worldwide download numbers for the three-month period. Global social media ad spend was up 50.3% SocialBakers’ Q4 2020 Social Media Trends report  found that global social media ad spend grew 50.3%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

AUGUST 17, 2022

Social bookmarking sites and apps make it easy to share content you find valuable and discover new trends. Unlike your browser bookmarks, social bookmarks aren’t limited to one place. Social bookmarking sites are web-based tools, which means the content you save can be accessed from any device. Free to use.

Copywriting 120

Copywriting Social Media Marketing Retail Marketing Plan 120

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Image Source This article examines 12 essential traits that can help you survive and excel in the competitive world of social media marketing.

Transform 78

Transform Social Media Marketing Whitepaper Marketers 78

Hootsuite

MAY 11, 2022

Content planning is the most important factor in the success of your social media strategy. You can have the world’s best social media marketing strategy, but it won’t be successful without proper content planning. Chaotic social media content written and posted whenever inspiration strikes.

Social Media Marketing 123

Social Media Marketing Analytics Management Marketing Strategy 123

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145