Marketing Insider Group

JUNE 2, 2010

Share: Read more from Content Marketing B2B Marketing , Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 4 Comments Post a comment Daniel Oyston Jun 2 2010 “The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process”.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Marketing Insider Group

JUNE 7, 2010

And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers. How do you overcome internal fears, politics and budget battles in integrating social media into marketing? That has been answered beyond any doubt. Quite simply: Executive buy-in.

Telemarketing 85

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 85

Marketing Insider Group

JULY 21, 2010

In fact, the top placed listings did not always receive the largest number of clicks. Email address was most likely to be accurate while phone number was least likely to be accurate. Title and topic of content influenced searches more so than content types.

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty B2C 72

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

MAY 3, 2010

Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes sense to ponder what exactly has delivered us to the place we stand. So here I will describe why I am in Marketing. And also explain my view on the role of the B2B Marketer.

Inbound Marketing 79

Inbound Marketing Telemarketing Customer loyalty Marketing 79

Marketing Insider Group

MAY 10, 2010

Granted, some marketers are being led into the water as we hear cries that their boss told them to “open a twitter account and learn the new ways of marketing&#. But to me this is all good stuff.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

Granted, some marketers are being led into the water as we hear cries that their boss told them to “open a twitter account and learn the new ways of marketing&#. But to me this is all good stuff.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 3, 2010

Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes sense to ponder what exactly has delivered us to the place we stand. So here I will describe why I am in Marketing. And also explain my view on the role of the B2B Marketer.

Inbound Marketing 76

Inbound Marketing Telemarketing Customer loyalty Marketing 76

Marketing Insider Group

MAY 5, 2010

And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. I know how to do SEO and paid search and analyze top keywords. I know how to create content that people respond to. I know how to generate a lead. I hope you’ll join me along the way. So there you have it.

Telemarketing 65

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 65

Marketing Insider Group

SEPTEMBER 30, 2010

Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?” These are all great tips. Funny, but too often times true.

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96

Marketing Insider Group

MAY 12, 2010

Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. I will say it here: every B2B marketer should know how to do this. Step 2: Create your marketing plan. Create a lead scoring system.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Marketing Insider Group

MAY 5, 2010

And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. I know how to do SEO and paid search and analyze top keywords. I know how to create content that people respond to. I know how to generate a lead. I hope you’ll join me along the way. So there you have it.

Telemarketing 61

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 61

Marketing Insider Group

JULY 8, 2010

One place I often turn for mental “fresh air&# is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing. Inspiration often comes from considering things outside our normal realm.

Energy 74

Energy Telemarketing Shipping B2C 74

Marketing Insider Group

JULY 8, 2010

One place I often turn for mental “fresh air&# is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing. Inspiration often comes from considering things outside our normal realm.

Energy 64

Energy Telemarketing Shipping B2C 64

Marketing Insider Group

JUNE 4, 2010

And I totally agree that some functional area needs to take the lead and then orchestrate across PR, marketing, customer service, sales, HR, etc. I also like your point about openness and dialogue which in my opinion is really the main reason we are seeing this revolution take place.

PR 81

PR Telemarketing Marketing Mix Inbound Marketing 81