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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. These efforts become powerful marketing tools, reshaping public perception and stimulating growth.

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How to Build a Product Marketing Strategy in 2023

Rock Content

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. PR vs. demand generation ). Yes, really.

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The Expert Guide to Twitter Advanced Search

SocialPilot

You can format or make a marketing plan with the information you gather. Finding Out Industry Influencers If you are looking for an influencer for your product marketing, then Twitter is where you can find one. These are the things with which Twitter’s advanced search can help you.

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How to create and use a marketing campaign plan template

Welcome Software

Your campaign plan should be a catalyst for action, not an obstacle that feels tedious to navigate. The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan.

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Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

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Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging. Many marketing plans are >30 slides or more.