Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketers 96

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketers Social Media Marketing Marketing 98

Hubspot Marketing

NOVEMBER 14, 2024

Many of her early-stage startup clients use below the line marketing tactics. A generic, broad message about your product that’s targeted to a very wide audience and sends people to your home page could get a lot of eyeballs and maybe some clicks, but likely won’t result in a conversion. But it can be daunting to start.

Direct Mail 124

Direct Mail Marketers Marketing Email Marketing 124

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 111

Product Content Marketing Marketers Marketing 111

Hubspot Marketing

DECEMBER 2, 2024

They know solutions to their problem exist and are actively evaluating their options but may not be familiar with your specific product or service yet. They’re comparing products, seeking validation through demos or testimonials, and are ready to make a final decision. Personalized product and resource recommendations.

Customer Journey 133

Customer Journey Copywriting Marketers Marketing 133

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. This can be done through social media, email marketing, or even in-person meetings. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketers Marketing 77

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketers 64

Martech

JUNE 9, 2025

Dig deeper: The problem with B2B marketing: Misaligned measurement is stifling innovation A continuum approach serves in-market and future buyers A continuum approach differs significantly from a traditional campaign (which is explored further in my book “Digital Relevance”). Situational, not product-focused. Not product.

Thought Leadership 65

Thought Leadership Transform CRM Customer Journey 65

Hubspot Marketing

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.

Marketers 145

Marketers Marketing Marketing Plan User-Generated 145

SocialPilot

SEPTEMBER 5, 2024

We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Here are 7 tried and tested ways to promote your travel agency on social media, which are guaranteed to convert wanderlust into real travel plans. It gives them the reassurance which can make all the difference.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Marketing Insider Group

DECEMBER 11, 2023

Documenting a marketing strategy greatly increases a startup’s likelihood of success. Effectively using resources and creating impactful marketing hinges on a startup’s focus on a specific target market. Misaligned Product/Market Fit. Financial Challenges.

Marketers 128

Marketers Marketing Target Market Marketing Strategy 128

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. What could be wrong?

Price 120

Price CMO Marketers Marketing 120

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges. Buyer personas.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketers 60

Marketing Insider Group

DECEMBER 5, 2024

The objective is clear—leverage CRM data to enhance search engine rankings and craft targeted marketing plans. By targeting these terms in blog posts and product descriptions, the company saw a 35% increase in organic traffic within six months. Data from CRM tools highlights consumer interests and behaviors.

CRM 57

CRM Management SEO Transform 57

Neil Patel

APRIL 12, 2021

You can devote more resources to buying (and selling) the products your customers truly want, and you’ll waste less stock in the process. There are already a few successful beauty boxes on the market, such as Glossybox: Glossybox carries a wide variety of skincare products from big companies all around the world. Target Market.

Shipping 134

Shipping Price Logistics Customer Acquisition 134

Duct Tape Marketing

JANUARY 15, 2016

7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. is now being replaced with, “how can our business grow with social media marketing?”.

Social Media Marketing 53

Social Media Marketing Marketing Plan Marketers Marketing 53

Lusha

DECEMBER 9, 2024

You’re excited about launching a new product or service. But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM).

Price 52

Price CRM Marketers Marketing 52

Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. . Blending is taking two products, services, or experiences and merging them into a new creation. Why We Want Blended Experiences.

Automobile 214

Automobile Transform Thought Leadership Food 214

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business. Attainable.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

OCTOBER 27, 2022

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Do you want to keep the same target audience?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. What makes them tick?

Marketing Strategy 111

Marketing Strategy Customer Market Segmentation Marketers 111

Adobe Experience Cloud Blog

JANUARY 13, 2012

If implemented effectively, your social media marketing can enhance other areas of your marketing budget. Where appropriate, link to products on your website. When done well, these two marketing strategies support each other. 2. Create relevant content marketing.

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketers 115

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Rather than pushing a product or service upon them, you want to draw people to your law firm. However, you might not know exactly how these restraints impact your marketing plans.

Law 143

Law Inbound Marketing Education Traditional Marketing 143

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. It was mainly responsible for product launch campaigns and advertising initiatives. The first step is education.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. You may also feel that you understand them and deliver what they need. Does that sound like you?

Customer 122

Customer Market Research Target Market User-Generated 122

Neil Patel

DECEMBER 13, 2021

If you’re in the B2B space, there’s a good chance that your potential customers will be found on the online advertising portal of LinkedIn, and, with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead. Step #2: Design Your LinkedIn Ads.

Advertising 135

Advertising Advertisers Price User-Generated 135

Neil Patel

OCTOBER 21, 2021

Perhaps you have a yearly marketing plan that provides an overview of the year. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. Evaluate Campaign Targeting.

Key Performance Indicator 139

Key Performance Indicator Advertising Advertisers Customer Acquisition 139

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs.

Management 104

Management Key Performance Indicator Marketers Marketing 104

Buffer Marketing

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. If you haven’t started getting your marketing plan together, there’s still time — Black Friday in 2023 is on November 24th, and Cyber Monday, the 27th.

User-Generated 134

User-Generated Retail Price Marketers 134

Hubspot Marketing

MAY 13, 2022

But what kind of information should you gather for your own buyer persona(s) to inform your digital marketing strategy? That depends on your business — it's likely to vary depending on whether you're B2B or B2C, or whether you sell a high-cost or low-cost product. Quantitative and Demographic Information. Download the Template.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. It’s filled with possibilities, but also the need for careful planning – timing, and strategy are crucial. A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Relaunching your brand.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Sprout Social

JANUARY 2, 2019

Welcome to planning season! For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Regardless of your industry or audience, this approach to planning can work for you.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan eCommerce 112

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. It focuses on keywords and SEO best practices, while providing tips and tricks to identify nuances and increase productivity.

Key Performance Indicator 145

Key Performance Indicator Marketers Marketing SEO 145

Marketing Insider Group

APRIL 14, 2020

Additionally, when you’re just getting started, you’re unlikely to have a big budget for marketing. For this reason, content marketing is an ideal fit as you can run a very successful content marketing plan on a very small budget. The next step is to plan out your content marketing activities in a content calendar.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

OnPassive Marketing

SEPTEMBER 19, 2022

However, it is pretty simple when you take a step back and consider the advantages and disadvantages of traditional marketing. Advantages And Disadvantages Of Traditional Marketing. Traditional marketing is one of the most commonly used methods to bring a product or service to market.

Traditional Marketing 74

Traditional Marketing PR Marketers Marketing 74

Hootsuite

AUGUST 10, 2021

When you hire an influencer to promote your product or brand, that’s influencer marketing. marketers will use some form of influencer marketing this year. marketers plan to use Instagram for their influencer campaigns in 2021. That puts TikTok on par with Facebook as an influencer marketing platform in 2021.

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145