Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?

Social Media Marketing 81

Social Media Marketing User-Generated Influencer Marketing Customer Journey 81

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hubspot Marketing

JULY 7, 2017

You know how important video is. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? 6 Viral Video Marketing Examples. Perhaps mandatory. Sure," you must be thinking. Okay, we get it.

Video Marketing 112

Video Marketing Thought Leadership Marketing Marketers 112

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. As the name already suggests, it uses audiovisual content to promote a product or service. Which are the best video marketing examples to use in your strategy?

Video Marketing 85

Video Marketing Education Marketing Marketers 85

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business. Attainable.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Kuno Creative

JUNE 7, 2022

If you’re building a video marketing strategy, it’s easy to get caught up in the “Lights, Camera, Action” part of it. It’s exciting to think about the story you’re going to get to tell, and how you’re going to have the chance to show off your product or service. Making videos is fun and can help your company gain visibility.

Video Marketing 105

Video Marketing Marketing Plan Marketing Strategy Product 105

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Rock Content

JULY 31, 2020

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. Why use video for social media?

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Neil Patel

FEBRUARY 3, 2023

I wouldn’t tell you anything I wouldn’t do, and I’m sure you’ve come here from one of my videos ( which I invest a lot in ). That should show you firsthand how important video is. Search will still be central to how we find everything from products and services to news, entertainment, and information.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

OCTOBER 27, 2022

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. What makes you unique? Here it is.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

AUGUST 7, 2019

That’s why content marketing has become a popular way for businesses to reach and engage their target audience. In addition to expanding your reach, content marketing helps your business: Educate your leads and prospects about the products and services you offer. Types of Content Marketing. Social Media Content Marketing.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

TechWyse

MAY 3, 2023

For instance, Amazon’s recommendation engine makes product suggestions based on people’s browsing history. Persistent Increase in Video Content Marketing Video content marketing has grown in popularity for years and shows no signs of slowing down. Many companies have used AI in their digital marketing plans.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Video Marketing. Following the trend of visual content, video marketing is expanding even more.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. SEO goes hand in hand with content marketing.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Sprout Social

DECEMBER 1, 2021

Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy. Teasing viewers to watch the entire video. appeared first on Sprout Social.

Promotion 137

Promotion Video Marketing Marketing Strategy Branding 137

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share quotes.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 52

Market Trends Content Marketing User-Generated Thought Leadership 52

Hubspot Marketing

NOVEMBER 16, 2017

They don’t want to read a long-form sales page to know how the product will improve their lives. This trend is becoming more apparent in digital marketing as more and more companies are focused on implementing video-based content distribution : YouTube and Facebook Video are slowly taking over the content scene online.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Rather than pushing a product or service upon them, you want to draw people to your law firm. However, you might not know exactly how these restraints impact your marketing plans.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. of global web traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Neil Patel

JANUARY 27, 2021

Digital Marketing Challenge Day 1: Competitor Research. From working out why they are outranking you and developing new blog post ideas to coming up with new product offers and marketing ideas for your social and PPC ads, spying on competitors can lead to some big wins. If you need more help, check out my YouTube video below.

Digital Marketing 129

Digital Marketing Marketing Marketers Affiliate Marketing 129

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. One of the first steps to building a solid content marketing plan is researching your audience. Skip more expensive strategies like paid ads and video marketing until you can afford them. Pillar pages.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

AUGUST 5, 2021

The Federal Trade Commission (FTC) regulates the claims you can make when selling health and fitness products like supplements, weight loss tools, and health devices. People want to see how your products could benefit them, or how you can help them on their fitness and weight loss journey. Try Video Marketing.

Advertisers 141

Advertisers Advertising Health User-Generated 141

Digital Marketer

JULY 11, 2023

Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. Granted, short-form video is captivating, engaging, and boosts conversions. And that’s not all.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. Takeaway Referral marketing is a powerful tool for growing your customers. Create and promote more video content. Build social proof.

Marketing 125

Marketing Marketers User-Generated Promotion 125

SMA Marketing

APRIL 13, 2023

Additionally, developing email campaigns is an effective tactic for introducing potential customers to services or products offered by the company. Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Millennials 94

OnPassive Marketing

AUGUST 20, 2022

Brand marketing uses marketing strategies to create, maintain and grow a brand. This includes creating a logo and brand identity, developing marketing plans, and executing campaigns. There are several different types of brand marketing, each with its unique approach and goals.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Backlinko

JUNE 4, 2024

Add User-Generated Videos to Your Product Pages Use video content to show off your products and educate customers. It can help you connect with customers while promoting your products. The beauty brand added shoppable content carousels to its landing and product pages. Potentially leading to boosted sales.

eCommerce 107

eCommerce Shoppers User-Generated Marketing 107

Neil Patel

APRIL 19, 2021

Here’s how you can harness the social power of Twitter to gain followers, fans, and customers who love your products and services (and what you have to say online). Video has become hugely popular in the content world with 94 percent of marketers who use video planning to continue. One is native videos.

User-Generated 137

User-Generated Promotion Energy Analytics 137

Rock Content

NOVEMBER 10, 2020

Within an extremely competitive market, it is essential to search for alternatives to improve your business. No matter how positive the results are at the moment, your Digital Marketing plan should always be updated with new strategies, tools, and techniques in search of better results. Why videos go viral.

Transform 105

Transform Digital Marketing Marketing Marketers 105

Neil Patel

AUGUST 11, 2020

Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. Deliverable: a fully-managed content marketing plan, strategy, and system Goal: attract more of the right visitors to your website with high-quality content End result : a blog 100% managed by someone else.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Marketing Insider Group

JUNE 28, 2017

You have this Content Marketing thing down, right? Or, at the least, you have a plan. You have that strategy and have an idea of where you are going with that content marketing plan. The post 3 Tips For Your Video Content Marketing Path appeared first on Marketing Insider Group.

Content Marketing 101

Content Marketing Marketing Marketers Marketing Plan 101

Hootsuite

JULY 21, 2020

What are you trying to accomplish with your video? Are you trying to increase awareness around a product launch? That means you want to keep a close eye on your followers after you release your video. Ready to put your video marketing plan into action? The key is to pick the right ones for your organization.

Analytics 145

Analytics Promotion Social Media Marketing Management 145