Martech

OCTOBER 11, 2023

This includes email newsletters and other promotional emails, video streaming services and social media. Here’s a breakdown of the top channels that marketers are demanding more of: Video (64%) Connected TV (CTV)/streaming services (57%) Off-site media (56%) Email-based newsletters, promotions and receipts (54%) Bumps in the road.

Marketing Plan 120

Marketing Plan Retail Education Advertising 120

Scoop.it!

NOVEMBER 29, 2022

Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Here’s a guide on how to develop an effective SaaS content marketing plan. The first step in creating your Saas content marketing plan is identifying customer pain points.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Why promote your business on social media? You need a plan, man.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketers Marketing 96

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 114

Marketing Plan Gen Z User-Generated Price 114

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketers 96

Hootsuite

JULY 21, 2022

You need to know the lifetime value (LTV) of your customers to create accurate marketing plans. Their basic plan is $9.99. Then, after Netflix’s email marketing ramps up or they announce a new season of a show like Stranger Things, the average user signs back up and stays another 15 months. Free 30-Day Trial.

Promotion 125

Promotion Finance Analytics User-Generated 125

Jeff Bullas

FEBRUARY 13, 2023

Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? Sure, your goal is to increase brand awareness, generate leads, and promote your products or services.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Trade Press Services Newsletter

JULY 11, 2024

Despite its slower adoption, data shows that B2B influencer marketing works. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50 per $1 invested, and 78 percent of B2B marketers agree that it’s effective.

Influencer Marketing 242

Influencer Marketing Thought Leadership Transform B2C 242

Martech

AUGUST 22, 2023

Analyze your processes and show how the strategic brief helped you execute the tactical part can show success and highlight your capacity for advancement and promotion. Or it just makes you and your team smarter in how you do marketing. Wrapping up I know it’s tough. We’re all in a tactical mindset. Get MarTech!

Marketing Plan 98

Marketing Plan Transform Marketing Marketers 98

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. They fit nicely in a chart under three columns: creation, promotion and measurement. Let’s unpack it a bit more.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Neil Patel

AUGUST 12, 2021

Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. This article will help you understand how to use your existing resources and create a strategic restaurant marketing plan to grow your digital reach. Promote Seasonal Menu Items.

Food 145

Food User-Generated Social Media Marketing Marketers 145

Hubspot Marketing

MAY 20, 2024

How I Marketed My Book 5 Helpful Book Marketing Tools 7 Tips for Marketing Your Book How I Marketed My Book My book, How to Be a Digital Nomad, was published by Kogan Page in January 2024. I was eyebrows-deep in my book marketing plan when my publisher let me know that they'd be funding a 12-week publicity campaign.

Promotion 112

Promotion Marketers Marketing Transform 112

Hubspot Marketing

APRIL 5, 2024

B2B Lead Generation Stats 16% of B2B marketers say that lead generation is the primary marketing goal for 2024. HubSpot ) Lead generation is considered the most important metric for measuring the effectiveness of content strategies, according to 29% of B2B marketers.

B2C 137

B2C SEO Transform Marketers 137

Hubspot Marketing

JANUARY 25, 2021

Workshops can be offered both virtually and in-person, and while they aren’t traditionally promotional, they’re usually centered around a topic relevant to the business … which makes a company seem more credible in their field. In fact, this makes for great marketing across the board.). Event Marketing Plan.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Hubspot Marketing

JUNE 7, 2022

Below is a list of each type of content marketing template represented. Content Marketing Plan Templates. Content Marketing Plan Templates. Content marketing involves delivering valuable information to your target audience. Content Marketing Planning Template. Email Marketing Planning Template.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Marketing Insider Group

FEBRUARY 9, 2021

Quick Takeaways: Before developing a new content marketing plan, you need to understand where you are now and your goals to take your business to the next level. If you don’t clarify your strategies and know-how to get the results you want, your content marketing efforts will fail. Inbound marketing works.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

The Marketing Operations Leader

DECEMBER 12, 2024

Many marketing plans end up spread too thin, aiming to please every stakeholder or cover every possible angle. Get more planning advice and frameworks in the Blueprint for Marketing Planning. Here are 5 can’t miss articles to guide you in you in your marketing ops career. Where will you focus next?

Marketing Plan 130

Marketing Plan Marketing Marketers Promotion 130

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Industry and market. One of the first steps to building a solid content marketing plan is researching your audience. You can focus on less expensive tactics, like blogging and free social media promotion.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Adobe Experience Cloud Blog

JUNE 25, 2020

Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. More than 80 percent of marketers see themselves moving to more online events in the future. [1]. They take less time to plan and promote. And Adobe isn’t alone.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Marketing Insider Group

APRIL 14, 2020

Additionally, when you’re just getting started, you’re unlikely to have a big budget for marketing. For this reason, content marketing is an ideal fit as you can run a very successful content marketing plan on a very small budget. Plan Out, Publish and Promote Your Content.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Hubspot Marketing

SEPTEMBER 6, 2022

82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. Use affiliate marketing.

Affiliate Marketing 140

Affiliate Marketing Advertisers Advertising Promotion 140

Hubspot Marketing

JUNE 28, 2022

The most important factors for creating effective marketing videos are effectively promoting your video, capturing viewers’ attention in the first few seconds, and keeping your videos short/concise. Why Video Promotion Is Key. While these things are important, they lose their power without effective video promotion.

Video Marketing 129

Video Marketing Marketers Marketing Promotion 129

Hubspot Marketing

FEBRUARY 27, 2023

72% of marketers work with influencers/creators on Instagram. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. 53% of marketers say Instagram has high ROI. Source ) 31. Source ) 33.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And no matter what size budget you may have. Analytics, Keyword Discovery & SEO.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Hootsuite

DECEMBER 10, 2020

You’re creating more opportunities for them to share your content and promote your products/services for you. This helps promote your brand while boosting traffic to your social media accounts. Email blasts are a great way to promote them. This allows you to create a cohesive content calendar for all of your marketing plans.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Martech

MAY 18, 2023

So, how can you ensure your content marketing makes the right impact? Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. Key takeaways: Promoting customer engagement is a better long-term content marketing strategy but requires patience and consistency.

Content Marketing 131

Content Marketing Health Inbound Marketing Marketers 131

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions. Experiential and event marketing.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Neil Patel

APRIL 19, 2021

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. Don’t forget to promote your tweets, too. There are three different types of Twitter ads: Promoted Ads Follower Ads Twitter Amplify Trend Takeovers Twitter Live. Promoted Ads. Here’s how. Use Twitter Ads. Follower Ads.

User-Generated 137

User-Generated Promotion Energy Analytics 137

Marketing Insider Group

MAY 17, 2021

Using the KPIs above as an example, we can consider the following strategies to achieve them: Event Promotion Strategy. Event Promotion Strategy. An effective event promotion strategy is required to expand your event reach and increase attendance. Use this information to target potential attendees in your promotion campaign.

Key Performance Indicator 130

Key Performance Indicator Direct Mail Promotion Analytics 130

Trade Press Services Newsletter

NOVEMBER 2, 2023

Here are seven ways to actively promote your accomplishment: 1. Winning an award typically comes with a logo or insignia that can be used in email signatures, business cards, websites, marketing materials, paid advertising and social media channels. All of this might feel a bit too self-promotional for some.

Thought Leadership 130

Thought Leadership Promotion Marketing Plan Advertisers 130

Hootsuite

APRIL 12, 2023

Plan your hashtags — and schedule, analyze, and promote your content across all your social profiles — from one productive dashboard. Ready to streamline your social media marketing? Plan, schedule, publish, analyze, and promote content across all your social platforms, plus reply to comments and manage paid ads, in one place.

Analytics 140

Analytics Social Media Marketing Promotion Place 140

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. PR & Social Media. Don’t broadcast.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Hubspot Marketing

FEBRUARY 13, 2023

Instagram is used by 65% of social media marketers, coming just behind Facebook at 67%. 29% of social media marketers plan to invest the most in Instagram over any other platform, and 52% plan to increase their investment in the platform in 2023 — while another 39% will keep it the same. Feature user-generated content.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Martech

JANUARY 7, 2025

Marketing and promotion: Develop a marketing plan to promote the event. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects. This helps us understand how well our promotional efforts resonated with our audience.

Key Performance Indicator 105

Key Performance Indicator Logistics Marketers Marketing 105