Scoop.it!

NOVEMBER 29, 2022

Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Here’s a guide on how to develop an effective SaaS content marketing plan. The first step in creating your Saas content marketing plan is identifying customer pain points.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Martech

APRIL 22, 2024

The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach. Rather than promoting your products or services en masse, this strategy involves segmenting your target accounts and prospects into distinct audiences. Generic campaigns won’t cut it anymore.

Marketing Plan 129

Marketing Plan Customer Journey CRM Marketing 129

Neil Patel

JANUARY 28, 2021

How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? In this article, I’ll show you how you can find and use gifs throughout your marketing plan to increase engagement, make your brand relatable, and entertain your audience. Find Gifs Through a Gif Search Engine.

Promotion 133

Promotion Branding Entertainment Millennials 133

Martech

OCTOBER 11, 2023

This includes email newsletters and other promotional emails, video streaming services and social media. Here’s a breakdown of the top channels that marketers are demanding more of: Video (64%) Connected TV (CTV)/streaming services (57%) Off-site media (56%) Email-based newsletters, promotions and receipts (54%) Bumps in the road.

Marketing Plan 117

Marketing Plan Retail Education Advertising 117

Hubspot Marketing

AUGUST 19, 2022

With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money — or any money at all. Post regularly.

Promotion 145

Promotion Fashion Analytics Retail 145

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions. Experiential and event marketing.

CMO 127

CMO Traditional Marketing Communications Marketing 127

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. You can quickly go live from your feed or schedule and promote a live event in the future.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketing 96

Martech

JANUARY 7, 2025

Marketing and promotion: Develop a marketing plan to promote the event. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects. This helps us understand how well our promotional efforts resonated with our audience.

Key Performance Indicator 104

Key Performance Indicator Logistics Marketing Marketers 104

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hootsuite

JULY 21, 2022

You need to know the lifetime value (LTV) of your customers to create accurate marketing plans. Their basic plan is $9.99. Then, after Netflix’s email marketing ramps up or they announce a new season of a show like Stranger Things, the average user signs back up and stays another 15 months. Free 30-Day Trial.

Promotion 125

Promotion Finance Analytics User-Generated 125

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. HubSpot Marketing Plan Generator Creating a marketing plan takes a lot of time and effort. Recognizing this common pain point, HubSpot built an AI-powered Marketing Plan Generator. Build landing pages from email sequences or podcasts.

User-Generated 130

User-Generated Food Transform Marketing 130

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. And if you need help planning your ad strategy, this kit is great for that.)

Social Media Marketing 131

Social Media Marketing CMO Finance Health 131

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. But it can be daunting to start.

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. We all get busy trying to promote this product or that service. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. T When should FAQs be developed?

B2C 126

B2C Communications Marketing Marketers 126

Marketing Insider Group

JULY 29, 2024

Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions. This guide explores four strategies for incorporating donor insights into your digital marketing plan.

Digital Marketing 75

Digital Marketing CRM Marketing Marketers 75

Martech

AUGUST 22, 2023

Analyze your processes and show how the strategic brief helped you execute the tactical part can show success and highlight your capacity for advancement and promotion. Or it just makes you and your team smarter in how you do marketing. Wrapping up I know it’s tough. We’re all in a tactical mindset. Get MarTech!

Marketing Plan 98

Marketing Plan Transform Marketing Marketers 98

Hubspot Marketing

JANUARY 17, 2025

Maybe youre teaming up with another business or a nonprofit for cross-promotion. Onboarding Plan Template Below is an action plan example of a 30-60-90 Day onboarding plan. I like it because it can always be tweaked to onboard individuals into a marketing position or to create a marketing plan for your organization.

Marketing 83

Marketing Marketers Marketing Plan Fashion 83

Hubspot Marketing

JANUARY 22, 2025

In fact, email marketing, in general, is. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions. Airbnb: Email While still promotional, Airbnbs emails go for the soft sale. Its a win-win.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Marketing Insider Group

JANUARY 27, 2025

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience.

Event Marketing 64

Event Marketing Key Performance Indicator Logistics Marketing 64

Hootsuite

OCTOBER 18, 2024

What is social media marketing? Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Traditional Marketing Models 1. Promotion: How are you going to get the word out?

Price 117

Price Marketing Marketers User-Generated 117

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Insider Group

NOVEMBER 20, 2024

Paid media is promotional content a business pays for to reach a target audience. It’s a useful digital marketing tool because it offers a direct line to potential customers. Develop Your Paid Marketing Plan Avoiding common paid media mistakes helps you make the most of your advertising budget and achieve stronger results.

Management 69

Management Advertising Advertisers Analytics 69

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. They fit nicely in a chart under three columns: creation, promotion and measurement. Let’s unpack it a bit more.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Neil Patel

AUGUST 12, 2021

Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. This article will help you understand how to use your existing resources and create a strategic restaurant marketing plan to grow your digital reach. Promote Seasonal Menu Items.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Buffer Marketing

FEBRUARY 12, 2025

TallyForms does this best — regularly highlighting and promoting their new features & templates using social content. You can also use your social media page to grow other areas of your marketing strategy — like getting people to sign up to your newsletter or potential leads to register for your webinar.

B2C 92

B2C Social Media Marketing User-Generated Entertainment 92

Hubspot Marketing

MAY 20, 2024

How I Marketed My Book 5 Helpful Book Marketing Tools 7 Tips for Marketing Your Book How I Marketed My Book My book, How to Be a Digital Nomad, was published by Kogan Page in January 2024. I was eyebrows-deep in my book marketing plan when my publisher let me know that they'd be funding a 12-week publicity campaign.

Promotion 114

Promotion Marketing Marketers Transform 114

Sprout Social

DECEMBER 2, 2024

Refine your strategy using Sprout’s influencer marketing plan template. By continuing to improve your campaigns and nurturing your relationships, you’ll be well on your way to achieving even greater success. Start a 7-week schedule that streamlines your efforts while boosting your campaign performance.

Influencer Marketing 110

Influencer Marketing Food User-Generated Affiliate Marketing 110

Hubspot Marketing

JANUARY 25, 2021

Workshops can be offered both virtually and in-person, and while they aren’t traditionally promotional, they’re usually centered around a topic relevant to the business … which makes a company seem more credible in their field. In fact, this makes for great marketing across the board.). Event Marketing Plan.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

SMA Marketing

DECEMBER 12, 2024

Companies must develop comprehensive and tailored marketing plans to remain competitive in the aerospace market. This sector’s competitive nature often necessitates partnering with a digital marketing agency with experience developing custom multi-touch marketing strategies for aerospace products and services.

Marketing 52

Marketing Marketers Marketing Plan Digital Marketing 52

Hubspot Marketing

JUNE 7, 2022

Below is a list of each type of content marketing template represented. Content Marketing Plan Templates. Content Marketing Plan Templates. Content marketing involves delivering valuable information to your target audience. Content Marketing Planning Template. Email Marketing Planning Template.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

DECEMBER 12, 2024

Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Pro tip: AI can make repurposing content even easier for marketers. This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Marketing Insider Group

FEBRUARY 9, 2021

Quick Takeaways: Before developing a new content marketing plan, you need to understand where you are now and your goals to take your business to the next level. If you don’t clarify your strategies and know-how to get the results you want, your content marketing efforts will fail. Inbound marketing works.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145