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From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. If you’re ready to improve your content marketingplan this year, but you’re not sure where to start, read on for eight of our top tips! That’s it for today. To your success!
Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound. We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , realestate , law firms , and non-profits. Psst: Need help getting started?
Traditional marketing campaigns, such as pitching media or running online advertising, may require more work to recover. Photo Credit: Marketing. Whether the business is a barber shop or a new realestate investment firm, the rules are the same for any small venture. Consistency is key.
Whitepapers and case studies. First, from a strictly financial point of view, outsourcing your blog nearly always lets you leverage that ROI in your marketingplan. Aggregated industry information and studies that save readers time by not having to hunt it down. Questions and exercises to generate positive change.
Consistency is key when it comes to effective marketing. Plan to stream at a set time each day, week, or month. Front-load your write-up to take advantage of this prime realestate. Promoting a new product, event, whitepaper, or blog post also works well. Set a schedule. Optimize your LinkedIn presence.
Provide your visitor with something that gives them value, such as a free ebook, webinar, whitepaper, newsletter, or trial period, and they’ll be more inclined to return the favor. This pretty much guarantees that the visitor will see what you want them to see.
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