Search Engine Land
JULY 25, 2024
It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.
Marketing Insider Group
MAY 3, 2012
Why should any marketer consider a search-driven marketing plan? Unfortunately, many marketing plans are built with a few minor modifications to the previous year’s plans and some new buzz words added in. Through a search-driven marketing plan, you are using the words your customers use.
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Marketing Insider Group
JULY 17, 2012
So my suggestion is for every business to build a search-driven marketing plan. What stops your business from moving to a customer-driven marketing plan? Please comment below and follow the conversation on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.
Marketing Insider Group
OCTOBER 28, 2010
It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.
Search Engine Land
AUGUST 29, 2024
Get the newsletter search marketers rely on. Step 6: Use cases Finally, create specific use cases for each step of your marketing plan. For example: “As the chief marketing officer of an upscale hotel, I want to increase online revenue by 20% year over year. Business email address Sign me up! Processing.
Marketing Insider Group
SEPTEMBER 24, 2024
Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience. Setting clear business objectives for your social media efforts helps integrate social media into your broader marketing plan, driving meaningful business outcomes.
Marketing Insider Group
DECEMBER 14, 2010
And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. Too often, budgets and marketing plans are simply based on last year (minus some standard percent).
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