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Google adds generative AI insights, shopping ad campaign goals

Martech

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. AI-powered insights.

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Experian rolls out retail media network solution

Martech

last year as more advertisers took advantage of retailers’ deep connection with shoppers. Dig deeper: Marketers plan to up RMN spend RMN solution. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3% growth in the U.S.

Retail 118
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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms.

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Crafting Cart Abandonment Emails that Work

Adobe Experience Cloud Blog

Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. One of the common reasons shoppers abandon their carts is simply human nature: they get distracted and leave the site.

Shoppers 174
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The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing

Adobe Experience Cloud Blog

If a shopper puts an item in the cart and logs out, Amazon reminds her it’s there, but selling quickly. Every marketing message should be optimized for every device. What holiday marketing plans do you have for your business this year? I would love to hear your plans in the comments.

Customer 134
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TikTok users have post-holiday shopping plans

Martech

Shoppers intend to keep the holidays going after the season, at least those on TikTok. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. Does your marketing plan include post-holiday sales? Why we care. TikTok’s U.S. Many TikTok users will want to know.

Gen Z 120
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How to Create a Black Friday eCommerce Strategy

Hootsuite

In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. billion in sales.

eCommerce 122