Where Social Media Marketing Fits In Your 2012 Budget?
Adobe Experience Cloud Blog
JANUARY 13, 2012
by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. 2. Marketers overlook the cost of social media. If social media has no cost, then there’s no reason to include it in your budget.
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