Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark. If not, we don’t blame you.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketing 112

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 107

Social Media Marketing PR Marketing Marketers 107

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Social media is no different.

Social Media Marketing 92

Social Media Marketing User-Generated Marketing Marketers 92

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. Not sure where to start?

Social Media Marketing 112

Social Media Marketing Marketing Marketers Real Estate 112

Sprout Social

MAY 4, 2017

Establishing and documenting your social media strategy will help focus your efforts, understand your objectives and goals , and plan the steps you need to achieve them. This focus and planning will minimize wasted effort and improve your social media marketing productivity. Use Content Calendars.

Social Media Marketing 109

Social Media Marketing Product Marketing Marketers 109

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

SocialPilot

FEBRUARY 13, 2025

This is a no-brainer but just for the sake of search engines, A hashtag is a word or a phrase preceded by the (#) symbol that helps categorize content on social media. It acts as a grouping tool that helps users discover posts related to specific topics, like using #travelDiaries to find vacation stories. But thats not it.

Social Media Marketing 86

Social Media Marketing User-Generated Marketing Marketers 86

OnPassive Marketing

OCTOBER 26, 2022

billion social media accounts with 2.4 billion active monthly users. With such an opportunity before us, the question is: will social media marketing be rewarding in 2022? Social Media Marketing Overview And History. In recent years, social media marketing has become more sophisticated.

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. The United States is the country with the most number of Twitter users, with 79.6 million users. Twitter generated $4.4 Social App Report 2022 ) Image Source 5. Social Media Trends Report ) 6.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

SocialPilot

SEPTEMBER 5, 2024

We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. SocialPilot is the social media management partner for several travel agencies and businesses.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hubspot Marketing

SEPTEMBER 19, 2022

As marketers, it's important to know your audience's favorite social channels. of users are over 50. to find out which social media channels are gaining steam — and which are falling behind. Social Media Channels Gaining Steam in 2022. billion monthly users , more than any other social platform.

Gen Z 141

Gen Z Millennials Social Media Marketing Video Marketing 141

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Neil Patel

AUGUST 12, 2021

This article will help you understand how to use your existing resources and create a strategic restaurant marketing plan to grow your digital reach. First, let’s talk about why social media is a crucial tool for restaurant marketing. Why Is Social Media Important for Restaurant Marketing?

Food 145

Food User-Generated Social Media Marketing Marketing 145

Duct Tape Marketing

JANUARY 15, 2015

5 Ways to Get The Most Out of Your Social Media Marketing This Year written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from our newest team member – Alex Boyer – Enjoy! Create a Dialogue.

Social Media Marketing 78

Social Media Marketing Copywriting Marketing Marketers 78

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Its social proof of everything you claim. Organic Marketing Examples 1. Glossier: UGC A lot of brands invest in user-generated content these days.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Neil Patel

AUGUST 31, 2021

You can generate substantial traffic from SEO alone , but not all traffic is equal. High-quality traffic (that includes users more likely to convert) offers better ROI, so you need to prioritize it. This attracts users interested in time management, productivity, and wellbeing in the workplace. Think about the possibilities!

SEO 145

SEO User-Generated Transform Social Media Marketing 145

Sprout Social

JANUARY 2, 2019

Welcome to planning season! For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. How to use this social media marketing plan.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Hubspot Marketing

FEBRUARY 17, 2023

Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing. It’s also the top content type marketers plan to leverage for the first time in 2023.

Gen Z 134

Gen Z Education Social Media Marketing User-Generated 134

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 They serve as social proof.

Social Media Marketing 145

Social Media Marketing User-Generated Promotion Fashion 145

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Influencer marketing will also see significant growth in 2023 with 17% of marketers planning to invest in it for the first time, the 2nd highest of any trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Asking your audience for feedback, whether through ratings or comments, is a great first step in driving user interaction. The typical pop-ups that ask for ratings can easily come across as annoying, disrupting what should be a seamless user experience on your website. Incentivize with Gamification and Rewards.

User-Generated 134

User-Generated Entertainment Thought Leadership Place 134

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Customer 119

Customer Social Media Marketing Analytics Promotion 119

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. In other words, digital content could also be defined as online media created for content marketing.

Tentpole 111

Tentpole Gen Z Thought Leadership User-Generated 111

Hootsuite

OCTOBER 25, 2021

Also use it to track results and present the plan to your boss, teammates, and clients. Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% That means over half of Earth’s entire population now uses social media. Source: Hootsuite.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. These evaluations were tricky but well thought out to land users quality results based on the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) of the content. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Sachs Marketing Group

OCTOBER 7, 2022

In this article, we will outline tips on creating a social media plan that helps you achieve your marketing goals. How to Create a Social Media Plan. If you want to grow online, your best options are organic search traffic , pay-per-click ad campaigns , and social media marketing.

Social Media Marketing 94

Social Media Marketing User-Generated Copywriting Promotion 94

Sprout Social

OCTOBER 30, 2023

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to improve your social performance and generate revenue. What is customer relationship marketing?

Customer 143

Customer Customer Journey Food Marketing 143

Sprout Social

AUGUST 23, 2016

Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Hootsuite

DECEMBER 1, 2022

All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. Here are some key steps for any brand interested in building an effective LinkedIn marketing strategy. So, where do you start? Set clear goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Sprout Social

FEBRUARY 6, 2020

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year.

User-Generated 145

User-Generated Social Media Marketing Education Promotion 145

Content Marketing Institute

FEBRUARY 2, 2018

Nathan Ellering, head of demand generation at CoSchedule, says high-quality content is synonymous with highest-performing content. It is user-centric, capable of solving a user’s most painful challenges,” according to Hotjar’s Louis Grenier and Fio Dossetto. Nathan Ellering, head of demand generation, CoSchedule.

Content Marketing 111

Content Marketing Branding User-Generated Marketing 111

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Image Source This article examines 12 essential traits that can help you survive and excel in the competitive world of social media marketing.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

Hootsuite

DECEMBER 10, 2020

These are the social share buttons you see at the bottom of most blog posts. The improved user experience will be a boon to your website. When adding social share buttons, our best piece of advice is to keep it simple. In fact, one study from LoginRadius found that 73% of users prefer to login using their social media accounts.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145