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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Who's the target audience for your content?

eBook 145
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Litmus Live 2023 Recap: Let’s Talk Highlights

Litmus

It’s not too late to learn how to achieve a 100% conversion rate, discover copy strategies you can steal, create the best B2B lifecycle marketing plan, and so much more! In a world where “60-70% of an employee’s time could be automated,” how does the dedicated marketer provide real value to a team?