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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Despite its slower adoption, data shows that B2B influencer marketing works. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50 per $1 invested, and 78 percent of B2B marketers agree that it’s effective.

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How to Promote a Travel Agency on Social Media the Right Way?

SocialPilot

We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Here are 7 tried and tested ways to promote your travel agency on social media, which are guaranteed to convert wanderlust into real travel plans.

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

How to Make Below the Line Marketing Work for You Whether you’re running marketing for an early-stage startup or a multibillion-dollar conglomerate, BTL marketing can offer many opportunities to convert your target audience. When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H) : Who?

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The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer

Hubspot Marketing

Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here. 10 Effective B2B SaaS Marketing Strategies The most effective SaaS marketing strategies connect your products strengths to your customers goals.

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How CRM Systems Help Improve SEO and Marketing Management

Marketing Insider Group

The objective is clear—leverage CRM data to enhance search engine rankings and craft targeted marketing plans. CRM SEO integration combines customer relationship management systems with search engine optimization strategies. Data from CRM tools highlights consumer interests and behaviors.

CRM
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Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service)

Duct Tape Marketing

Targeting Your Ideal Customer Avoid the trap of targeting everyone. Focusing on your ideal customer is crucial for small business marketing. This targeted marketing strategy , according to SBA guidelines, improves return by focusing on prospects that fit your criteria.

CMO