Martech

APRIL 2, 2025

A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking. Visitors on LinkedIn are more receptive to this type of messaging. Many of the decision-makers you’re targeting are active on this platform.

CRM 69

CRM Thought Leadership Finance Shipping 69

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketers 130

Adobe Experience Cloud Blog

SEPTEMBER 3, 2015

Introducing a mobile app into your marketing plan is a critical and strategic move. It’s vital that you integrate its creation into your marketing strategy and that you’re involved in some of the technical aspects of the mobile app creation and implementation. I know it’s not just me…).

Thought Leadership 134

Thought Leadership CMO Marketing Plan Promotion 134

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. Similarly, a marketing agency’s capabilities will also lack effectiveness if their resources don’t have the capacity to meet your business’s demands.

Thought Leadership 140

Thought Leadership Digital Marketing Marketers Marketing 140

Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. Thought leadership. We have clients who are founders from growing startups who don’t even have a single marketing employee. The battle for customer attention is real.

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Adobe Experience Cloud Blog

OCTOBER 3, 2016

However, marketing doesn’t live in isolation. Unsympathetic markets, unpredictable competitors, and changing company initiatives all conspire to disrupt even the most well-thought-out marketing plans…unless you have a disaster survival plan. Ground Yourself Against Unexpected Shocks.

Management 134

Management Thought Leadership Marketing Automation Platform Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

Before delving into creating a marketing plan, you’ll want to gather information about the consumers you believe would be interested in your VR product. It’s important to collect information about your target market and ideal customer profile before creating a concrete marketing plan. Start with Research.

Product 134

Product Thought Leadership Copywriting Fashion 134

Adobe Experience Cloud Blog

APRIL 10, 2015

But, treating email as something outside of a holistic marketing plan leads to incredible inconsistencies and missed opportunities. If a business isn’t sure whether its email marketing strategy is increasing sales, targeting the right audience, or boosting revenue, it’s time for marketing automation software.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Marketing Insider Group

MARCH 27, 2020

But my advice for most marketers who aren’t selling beer or bread or toilet paper is to stop selling and blindly pushing your product. Stick to your content marketing plan! I spent a lot of time putting together the data and analysis in the article on the results of our approach to marketing ourselves.

Thought Leadership 143

Thought Leadership Health Finance Marketers 143

Adobe Experience Cloud Blog

APRIL 23, 2015

In fact, we’re more likely than US marketers to invest in technology to manage advertising, mobile marketing, market resources, and content marketing. Check out the stats in the chart below to see how APAC marketers plan to lead the way with strategic marketing technology investments. Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

JUNE 23, 2015

So, I ask, how is this concept of “glances” going to change things for marketers? If you are like most marketers, you are just getting your mobile marketing plan going. Many marketers have now created an app to engage with their customers via the mobile channel as well.

Thought Leadership 134

Thought Leadership Marketers Marketing Digital Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Thought Leadership Presentations. For example, since I’ve been at Marketo, we moved to a customized sponsorship option with a vendor because we want to get high impact with our content through a thought leadership presentation versus a moderated panel where our message could be muted by other participants. Case Studies.

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Adobe Experience Cloud Blog

JANUARY 5, 2018

Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence. The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to….

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Adobe Experience Cloud Blog

MAY 22, 2013

Author: Fergus Gloster I am often asked in one-on-one conversations and group discussions whether Marketers should concentrate their resources on a single unique strategy, or spread their effort across many campaigns. Modern B2B Marketing'

CMO 134

CMO Thought Leadership Inbound Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 30, 2014

It’s also that time of the year where marketers plan to send holiday-themed emails with silly subject lines. The Do’s and Don’ts of Holiday Email Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Email Marketing b2b Consumer' But do they work?

Email Marketing 134

Email Marketing Thought Leadership Entertainment Marketers 134

Trade Press Services Newsletter

JANUARY 4, 2023

At the same time, there is a fine balance between establishing your thought leadership and being self-serving. Mistake #5: Failing to Plan Not having a solid, written marketing plan is the biggest mistake a company can make. A failure to plan is a surefire plan for failure.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketers 130

Trade Press Services Newsletter

NOVEMBER 2, 2022

Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place. In a post-pandemic world, target audiences are eager for human connection and engagement.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Adobe Experience Cloud Blog

JUNE 25, 2020

Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. More than 80 percent of marketers see themselves moving to more online events in the future. [1]. In the first 24 hours alone, visitors watched 22,600 hours (2.6 And Adobe isn’t alone.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

AUGUST 25, 2015

At it’s core, a marketing strategy is a plan—a strategic plan. Buildings are built because there is a need, and quite frankly, there is a need to have marketing (Yay for us marketers!). To address that issue, it’s vital to make sure that your team is on the same page.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketers Marketing 134

Hootsuite

DECEMBER 1, 2022

All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. Here are some key steps for any brand interested in building an effective LinkedIn marketing strategy. So, where do you start? Set clear goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Adobe Experience Cloud Blog

MARCH 31, 2015

Either way, the failure to execute a marketing plan from a global perspective jeopardizes valuable opportunities to gain market share in international markets and often has business leaders throwing good money after bad. Modern Marketing b2b Consumer'

Global Marketing 134

Global Marketing Thought Leadership Transform Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Personalized emails have been shown to increase click-through rates by 14% and conversions rates by 10%.

Outbound Marketing 134

Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Adobe Experience Cloud Blog

OCTOBER 23, 2014

So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engaging, integrated marketing plan comes from a well-organized team. Modern Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership eBook Marketers Marketing 134

Adobe Experience Cloud Blog

MARCH 30, 2018

But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing?

Customer 134

Customer Transform Thought Leadership Health 134

Adobe Experience Cloud Blog

MAY 6, 2014

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. What are the elements of a well-run content marketing machine? Download our brand new Content Marketing Tactical Plan to take your content planning to the next level. Content Marketing'

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Within two years of starting account-based marketing, SAP North America was able to create $27 million in new revenue from existing clients. Part of that success was attributed to altering their content marketing plan : SAP NA began dedicating half of their content generation to support ABM.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketers 134

Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

APRIL 11, 2014

We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. So as marketers plan those individual programs, finding the right mix of channels is a top concern.

Market Trends 134

Market Trends Thought Leadership Marketers Marketing 134

Martech

MARCH 22, 2023

This article will discuss how to use long-form content effectively and where to include it in your content marketing plan to develop stronger B2B relationships. Long-form content allows you to showcase your thought leadership. Start with a plan Image source: Foundr How well do you know your target market?

Thought Leadership 123

Thought Leadership eBook SEO Content Marketing 123

Adobe Experience Cloud Blog

JUNE 26, 2015

Budget Documentation: Admit it—budgeting is an important task that often gets pushed to the wayside while you’re busy with all of your marketing planning and execution. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Summer Is Here—Bring on the Interns!

Telemarketing 131

Telemarketing Thought Leadership Event Marketing Food 131

Marketing Insider Group

OCTOBER 13, 2011

But IBM named the report “From Stretched To Strengthened” based on the practical approaches that were identified to help guide marketing executives through the tough road ahead. PS - Lately I have been pointing to great examples of Content Marketing including the use of Thought Leadership content.

Transform 100

Transform Thought Leadership CMO Marketers 100

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. Holiday campaigns are a great way to nurture the deals in the pipeline that you want to close.

Customer Marketing 134

Customer Marketing Customer Thought Leadership Food 134

Adobe Experience Cloud Blog

APRIL 10, 2017

Create a go-to-market plan with these partners that supports co-marketing, co-branding of collateral, and mutual lead generation efforts. The number of partners in this tier will depend on your team’s bandwidth and the ability to successfully run a marketing campaign with each of the partners.

Thought Leadership 107

Thought Leadership Manufacturing User-Generated Marketing Plan 107

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

Do we produce enough quality content to sustain social marketing conversations? Content feeds the social marketing beast. Audit your existing marketing assets and identify your thought leadership pieces.

Whitepaper 126

Whitepaper Thought Leadership Marketers Marketing 126

Adobe Experience Cloud Blog

OCTOBER 23, 2017

The first step in succeeding with your next marketing campaign is to ensure the goals you set for the individual campaign are fully aligned and in keeping with the department as a whole. The post 7 Marketing Campaign Essentials to Drive Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketers 134

Content Marketing Institute

JANUARY 12, 2018

Almost half of the respondents said they were “doing digital marketing” without a defined strategy. 34% of marketers felt their org had a clearly articulated integrated digital marketing strategy. Another study (albeit a few years old) from Marketo found that more than a third of marketers don’t have a documented marketing plan.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112