Rock Content

SEPTEMBER 28, 2016

Examples include (bulkier) blog posts, whitepapers, e-books, case studies, and webinars. A 2,000-word whitepaper that looks like a high school essay is not appetizing. Long-form content is longer, more insightful and requires 1,500–2,000 words. How to Ensure Short-form Content Captures and Engages. Get a designer involved.

Whitepaper 105

Whitepaper Education Thought Leadership Food 105

Adobe Experience Cloud Blog

JANUARY 7, 2015

Targeting your audience effectively is crucial to your entire marketing plan. According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Digital Marketing b2b'

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Content Marketing Institute

MAY 11, 2018

She needed to create an influencer program that complemented the existing marketing campaign and set goals she could meet in the short timeline. Create thought leadership (not product-oriented) videos on site. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Adobe Experience Cloud Blog

AUGUST 3, 2018

As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase. Tell me about them in the comments.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. White papers. Thought leadership.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Pam Didner

APRIL 2, 2021

White papers. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. Having a plan and understanding your audience will help you determine the types of content you should prioritize. The Benefits of Content Marketing. How to Build a Content Marketing Strategy.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Learn why they matter and how you can apply them to your overall content marketing plan.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts. Create your scalable global content marketing plan.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Hootsuite

AUGUST 21, 2019

Other ideas include bringing audiences behind the scenes to events, and hosting live Q&As with leadership. Consistency is key when it comes to effective marketing. Plan to stream at a set time each day, week, or month. Promoting a new product, event, whitepaper, or blog post also works well. Set a schedule.

Thought Leadership 112

Thought Leadership Real Estate Promotion Whitepaper 112

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. But they miss out on all those highly targeted offers. One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Make sure you cover each buying stage.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Lusha

APRIL 18, 2021

They began implementing account-based marketing tactics such as creating custom marketing plans for their top accounts, finding out where they were in their buying cycle, and initiating regular communication to help them execute plans. . Then, audience respondents were mapped, segmented, and entered into the ABM program.

Whitepaper 52

Whitepaper CRM Marketing Marketers 52

Duct Tape Marketing

AUGUST 29, 2013

The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership. The bolded emphasis is mine to reflect the areas where content marketing often falls short, likely because of the content marketing purpose.

Content Marketing 77

Content Marketing Thought Leadership Branding Whitepaper 77

Rock Content

SEPTEMBER 14, 2017

Of course, both of these are good to pursue to help differentiate ourselves within content marketing. Whitepaper: 7 steps to optimize your content marketing. The process usually looks like this: Here’s something that happened to me in real life; let’s blog about it and then tie it back to marketing.

Content Marketing 69

Content Marketing Whitepaper Marketing Marketers 69