Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Assess the current landscape.

Transform 116

Transform Outbound Marketing Entertainment Inbound Marketing 116

Martech

NOVEMBER 4, 2021

decided to transition to agile marketing. set out to transform its marketing department to agile. It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19.

Transform 107

Transform Marketing Marketers Communications 107

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. AI is a key driver for transformation. Step 6: Use cases Finally, create specific use cases for each step of your marketing plan.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Marketing Insider Group

JANUARY 13, 2025

With their support, businesses save time, avoid costly mistakes, and unlock the full potential of CRM and marketing integration, achieving results that might be difficult to achieve independently. Building Your Marketing Plan Leveraging agency expertise for CRM and marketing integration offers businesses a clear path to success.

CRM 124

CRM Transform Marketing Marketers 124

Adobe Experience Cloud Blog

MAY 10, 2016

Meanwhile, other marketers were prepping for an intense day of learning with Marketo University Day and Certification exams. Digital Transformation for Tomorrow’s Marketer. To start, Phil reflected on what marketing looked like 10 years ago—when Marketo was founded. And, it’s already begun. The answer—No.

Transform 91

Transform Energy Thought Leadership Marketing 91

Martech

JULY 12, 2024

Tools like customer data platforms (CDPs) can help bridge the gap by centralizing data from various touchpoints, transforming this data to inform audience strategies and then personalizing customer interactions across your activation channels effectively.

Transform 109

Transform User-Generated Law Marketing Mix 109

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. HubSpot Marketing Plan Generator Creating a marketing plan takes a lot of time and effort. Recognizing this common pain point, HubSpot built an AI-powered Marketing Plan Generator. How else can you use AI to repurpose content?

User-Generated 130

User-Generated Food Transform Marketing 130

Marketing Insider Group

SEPTEMBER 24, 2024

Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience. Setting clear business objectives for your social media efforts helps integrate social media into your broader marketing plan, driving meaningful business outcomes.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Jeff Bullas

DECEMBER 2, 2022

This means that the question for anyone who wants to gain mass exposure for their transformative content is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? billion total visits per month.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations.

Influencer Marketing 94

Influencer Marketing Marketing Strategy Marketing Marketers 94

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Martech

AUGUST 22, 2023

That mentality needs to transform into a harmonic balance. The post Why you should always ask why: Strategy must lead tactics in marketing planning appeared first on MarTech. But now, even though we’re starting to see an uptick in cases, we’re not in panic mode any more. Tactics are the “how.”

Marketing Plan 98

Marketing Plan Transform Marketing Marketers 98

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Mobile should be an integrated part of your marketing plan, and fully supported by your marketing automation solution. .

Transform 174

Transform CRM B2C CMO 174

The Marketing Operations Leader

SEPTEMBER 25, 2024

In this edition: Rumors about the future of Martech The easy way to document your marketing ops and processes Best Ops Advice on Linkedin This Week For Paid Subscribers: Advanced project management tactics. Happening today - Webinar on taking a strategic role in marketing planning. Register to join live and get the recording.

Transform 130

Transform Marketing Plan Communications Management 130

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Transform your store with festive decorations and eye-catching displays.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Marketing Insider Group

DECEMBER 5, 2024

The objective is clear—leverage CRM data to enhance search engine rankings and craft targeted marketing plans. Image source Enhancing Marketing Management with CRM SEO Integration CRM SEO integration transforms marketing management into a data-driven powerhouse.

CRM 59

CRM Management SEO Transform 59

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 90

CMO Gen Z Thought Leadership Entertainment 90

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing?

Transform 40

Transform Content Marketing Thought Leadership Marketing 40

Sprout Social

APRIL 29, 2021

At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales. Marketing is a linchpin for revenue and our overall business strategy. The insights they capture should inform our campaigns, our content and our marketing plans overall.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketing 144

Hubspot Marketing

FEBRUARY 19, 2025

Using the Eisenhower Matrix in my day-to-day task planning didnt just help me get more organized: it transformed my decision-making process. Ive been using the matrix for every decision I make from making marketing plans and prioritizing my finances to chalking out and working toward my long-term goals.

Transform 91

Transform Finance Management Communications 91

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Marketing’s new mandate is to be the driving force to which an organization turns to achieve its objectives. The evolution of the CMO. 5 essential CMO pivots.

CMO 108

CMO Transform B2C Marketing 108

Hubspot Marketing

AUGUST 29, 2024

So how do you pivot your marketing strategy? Three Ways to Integrate Creator Marketing Strategies into Your Marketing Plan Learn how to revamp your marketing plan by incorporating these three creator-led approaches, along with resources from HubSpot’s Free Marketing Plan Template.

Gen Z 119

Gen Z Transform Direct Mail Outbound Marketing 119

Adobe Experience Cloud Blog

MARCH 30, 2018

But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing? The reason?

Customer 134

Customer Transform Thought Leadership Health 134

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Buffer Marketing

MARCH 5, 2025

Use the SMART goals acronym to transform a vague goal into a concrete one: S pecific: What do you want to achieve using social media marketing? ” Even after you’ve added multiple platforms to your social media marketing plan, bake repurposing into your social strategy. How do you convert a goal into a KPI?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Organizational transformation. “The digital transformation era brought with it the promise of limitless innovation.

Transform 106

Transform Marketing Marketers CMO 106

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketing 128

Martech

APRIL 20, 2022

Having data all in one place in real-time, the meal subscription company can now deliver a tailored customer experience encompassing health-conscious meal plans and workout recommendations via its smart CDP.

Transform 98

Transform Customer CMO Customer Journey 98

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. But as brands sped up digital transformation, many advisors and evangelists suggested boiling the ocean on customer engagement.

Transform 108

Transform Marketing Marketers Fashion 108

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

The brand reaches its customers by delivering real-time, personalized videos to passive browsers of its website and transforms them into active shoppers by highlighting specific designers, seasonal promotions, and a buy-online-pick-up-in-store service. What holiday marketing plans do you have for your business this year?

Customer 134

Customer Shoppers Transform Retail 134

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year.

Whitepaper 130

Whitepaper Transform PR eBook 130

Martech

NOVEMBER 3, 2023

In a world where many marketing departments merely reuse last year’s plan, MOps teams can bring a fresh perspective. They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. Here are five ways your MOps team can help transform your annual marketing plan.

Transform 110

Transform Marketing Plan Communications Analytics 110

Buffer Marketing

FEBRUARY 12, 2025

B2B social media marketing, let’s address the elephant in the room: B2B social media content is boring. This doesn’t mean you switch your social strategy every quarter, but you take a more holistic approach to move your social media marketing plans in tandem with your business growth.

B2C 93

B2C Social Media Marketing User-Generated Entertainment 93

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Marketers can learn a lot about blending from Seinfeld , especially when it comes to navigating a modern marketplace that is as dynamic as it is diverse. In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. .

Automobile 214

Automobile Transform Thought Leadership Food 214

Businesses Grow

MARCH 27, 2023

The Bard result is more of what I would have expected — how many people work in marketing, how much do they make, where is most of the employment? Test 6: Create a marketing plan Prompt: I am creating a marketing plan for an electric bike shop in Knoxville, Tennessee. Winner of Round 5: Bard by a lot.

Gen Z 145

Gen Z Transform Millennials Marketing 145