Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. That’s exciting.

Marketing Plan 132

Marketing Plan Retail Email Marketing User-Generated 132

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics of interest to our clients that would surface the next big thing we’d embark on. Old habits, bad habits.

Marketing Plan 104

Marketing Plan Outbound Marketing Marketing Marketers 104

Jeff Bullas

FEBRUARY 13, 2023

Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? billion global internet users, and over 2.8 Get this: there are 3.77 billion posts on Facebook.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Martech

APRIL 1, 2022

Yet that’s the same mentality we’ve had in marketing planning for years — trying to know everything upfront. Could your marketing plan also be irrelevant if it’s too detailed too soon? Let’s dive into the idea of planning at the “last responsible moment.”. Diagram of ‘Last Responsible Moment’ planning.

Marketing Plan 104

Marketing Plan Marketing Marketers eBook 104

Rock Content

JULY 6, 2023

You could gain a better understanding about search volume, competition, and user intent for example. People use these platforms to find answers to their questions, and the algorithms are getting specialized to deliver the content a user is looking for. Use keyword research tools to make an analysis of these intentions.

Marketing Plan 111

Marketing Plan SEO Gen Z User-Generated 111

Scoop.it!

APRIL 20, 2023

Not only is it one of the best organic marketing tools you have at your disposal, but it’s also an invaluable way to generate evergreen assets. From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. That’s it for today. To your success!

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Hubspot Marketing

AUGUST 20, 2024

75% of marketers surveyed say AI and automation help them spend less time on manual tasks, which means more time on the creative parts of their jobs they enjoy most. Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. How to Use AI in B2B Marketing 1.

User-Generated 129

User-Generated Food Transform Marketing 129

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

AUGUST 8, 2022

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. In fact, it's nearly impossible to talk about video marketing without mentioning the behemoth that is YouTube. Also impressive: the average user session on TikTok is 10.85

Video Marketing 132

Video Marketing Branding User-Generated Millennials 132

Hubspot Marketing

MARCH 28, 2023

And if you're in a pinch, jump to the information you need below: General Twitter Statistics Twitter Statistics for Business Twitter User Statistics Twitter Usage Statistics Twitter Followers Statistics Twitter Statistics General Twitter Statistics 1. million users. Twitter generated $4.4 Twitter generated $4.4

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Optimize Your Company Page for Lead Generation.

Marketing Strategy 145

Marketing Strategy User-Generated Thought Leadership Marketing 145

Neil Patel

AUGUST 12, 2021

Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. This article will help you understand how to use your existing resources and create a strategic restaurant marketing plan to grow your digital reach. Share User-Generated Content.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Here's what we found: Social Media Community Trends 90% of social media marketers say building an active online community is critical to success in 2023. Image source 3.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

SocialPilot

SEPTEMBER 5, 2024

We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hubspot Marketing

MAY 13, 2020

To help you get started, marketing software like HubSpot's Marketing Hub can make this a seamless process. Plus, if you implement this strategy, you'll diversify your content marketing plan. Encourage user-generated content. Have you ever wondered, "How can I get marketing content for free?"

Gen Z 144

Gen Z User-Generated Inbound Marketing Marketing 144

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

Gen Z 118

Gen Z Transform Direct Mail Outbound Marketing 118

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. These evaluations were tricky but well thought out to land users quality results based on the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) of the content. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

OCTOBER 27, 2022

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Featured Tool: Buyer Persona Generator.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

SEPTEMBER 19, 2022

As marketers, it's important to know your audience's favorite social channels. of users are over 50. billion monthly users , more than any other social platform. 36% of TikTok users in 2021 were between 35 and 54 years old , a 10% increase from the year before. HubSpot surveyed over 1,000 consumers across the U.S

Gen Z 141

Gen Z Millennials Social Media Marketing Video Marketing 141

Marketing Insider Group

JULY 27, 2020

Your customer journey and your lead generation and nurturing process will help you determine which attribution model is best for your business. What Is Marketing Attribution? Marketing attribution is a process by which marketers identify the actions that are driving revenue. Lead-conversion attribution.

Marketing Strategy 145

Marketing Strategy Customer Journey Marketing Marketers 145

Martech

OCTOBER 1, 2024

Many of their capabilities were still rules based and relied on users to know how to configure them. The barriers to entry for better customer-driven marketing experiences will continue to drop, and we’ll see a spectrum of capabilities that marketing leaders can leverage: Upskilling of “lower martech adoption” users.

CRM 117

CRM User-Generated Marketing Automation Platform Marketing 117

Hubspot Marketing

NOVEMBER 19, 2020

Additionally, you'll want to calculate market penetration before moving forward with any plans to expand. If you're hoping to expand your current product line to generate more revenue from existing customers, make sure your intended expansion will be warmly received. Step 3: Create Your Marketing Plan.

Marketing 145

Marketing Marketers Marketing Plan User-Generated 145

Neil Patel

AUGUST 31, 2021

You can generate substantial traffic from SEO alone , but not all traffic is equal. High-quality traffic (that includes users more likely to convert) offers better ROI, so you need to prioritize it. This attracts users interested in time management, productivity, and wellbeing in the workplace. Think about the possibilities!

SEO 145

SEO User-Generated Transform Social Media Marketing 145

Marketing Insider Group

DECEMBER 20, 2021

But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough analysis is necessary to gather the crucial insights that will help perfect your marketing plan. What Are Marketing Metrics? Digital Marketing. These are your KPIs.

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketing 144

Hubspot Marketing

JULY 11, 2022

Here is a breakdown of the kinds of videos and platforms marketers are continuing to leverage and why: Short-Form Video. In our survey, we found short-form video leads in usage with it being leveraged by 58% of marketers. Short-form videos also lead on ROI, engagement, and lead generation.

Video Marketing 130

Video Marketing Branding User-Generated Marketing 130

Martech

JULY 8, 2022

Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. Director of Product Management – Martech/ABM @ Databook (U.S.

User-Generated 128

User-Generated Digital Marketing Market Trends Market Research 128

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. It shows the top posts, influencers and users for a sampling of data.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Your marketing could do some of this heavy lifting, reducing the hours needed to chase poor leads. Initial planning and setup are vital, so account for the time and resources needed.

Customer Acquisition 118

Customer Acquisition Customer Journey Marketing Marketers 118

Martech

JULY 12, 2024

The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. European regulations continue to set precedents for increasing restrictions on user data collection. In the U.S.,

Transform 105

Transform User-Generated Law Marketing Mix 105

Neil Patel

JANUARY 27, 2021

That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Social Media Metrics (and Their Impact on Content Marketing).

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Hubspot Marketing

MARCH 21, 2023

In 2023, many businesses are looking to leverage more tools to increase content output and improve SEO, and AI-generated content is a popular solution. In this post, we'll discuss the pros and cons of AI-generated content. Pros and Cons of AI-Generated Content AI-Generated Content Pros 1. AI-Generated Content Cons 1.

User-Generated 121

User-Generated SEO Marketing Plan Content Marketing 121

Marketing Insider Group

JANUARY 31, 2023

Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.

Thought Leadership 140

Thought Leadership Digital Marketing Marketing Marketers 140

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Influencer marketing will also see significant growth in 2023 with 17% of marketers planning to invest in it for the first time, the 2nd highest of any trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Customer Acquisition 131

Customer Acquisition User-Generated Marketing Marketers 131

Neil Patel

APRIL 19, 2021

According to HubSpot data , 65% of businesses say generating leads is their biggest challenge when it comes to marketing. Here are some examples of goals you might want to achieve: get more traffic generate better-qualified leads provide faster customer service build a following network. Plus, they’re conversational.

User-Generated 137

User-Generated Promotion Energy Analytics 137