Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Martech

OCTOBER 1, 2024

Many of their capabilities were still rules based and relied on users to know how to configure them. The barriers to entry for better customer-driven marketing experiences will continue to drop, and we’ll see a spectrum of capabilities that marketing leaders can leverage: Upskilling of “lower martech adoption” users.

CRM 117

CRM User-Generated Marketing Automation Platform Marketing 117

Martech

JULY 12, 2024

The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. European regulations continue to set precedents for increasing restrictions on user data collection. In the U.S.,

Transform 112

Transform User-Generated Law Marketing Mix 112

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Your marketing could do some of this heavy lifting, reducing the hours needed to chase poor leads. Initial planning and setup are vital, so account for the time and resources needed.

Customer Acquisition 119

Customer Acquisition Customer Journey Marketing Marketers 119

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. That’s exciting.

Marketing Plan 132

Marketing Plan Retail Email Marketing User-Generated 132

Hubspot Marketing

NOVEMBER 15, 2024

The uniform brand presence a la Apple can help you generate more revenue. How to Apply a Holistic Marketing Approach Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach. How do you get started? Set your goals and high-level strategy.

CMO 128

CMO Traditional Marketing Communications Marketing 128

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics of interest to our clients that would surface the next big thing we’d embark on. Old habits, bad habits.

Marketing Plan 104

Marketing Plan Outbound Marketing Marketing Marketers 104

Hubspot Marketing

JANUARY 22, 2025

Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Glossier: UGC A lot of brands invest in user-generated content these days. Paid and inorganic marketing strategies include: Paid Search Ads (i.e.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. This is all a part of a greater content marketing plan.)

Tentpole 115

Tentpole Gen Z Thought Leadership User-Generated 115

Hubspot Marketing

NOVEMBER 14, 2024

In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. Pro tip : I wouldn’t use generative AI to write full drafts.

Direct Mail 128

Direct Mail Marketing Marketers Email Marketing 128

Rock Content

JULY 6, 2023

You could gain a better understanding about search volume, competition, and user intent for example. People use these platforms to find answers to their questions, and the algorithms are getting specialized to deliver the content a user is looking for. Use keyword research tools to make an analysis of these intentions.

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

Buffer Marketing

JULY 24, 2024

The market’s saturated forehead-deep with social media publishing tools. Read more : The Beginner's Guide to Creating a Social Media Marketing Plan From Scratch 7: Use templates to create content and answer FAQs Templates have a wide variety of use cases. Use the one that gets you the most bang for your buck.

Social Media Marketing 114

Social Media Marketing User-Generated Influencer Marketing Management 114

Martech

JANUARY 7, 2025

I am the first generative AI chatbot for marketing technology professionals. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.

Key Performance Indicator 105

Key Performance Indicator Logistics Marketing Marketers 105

Scoop.it!

APRIL 20, 2023

Not only is it one of the best organic marketing tools you have at your disposal, but it’s also an invaluable way to generate evergreen assets. From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. That’s it for today. To your success!

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. For “Retention,” I’d engage users with regular tips or updates to keep them coming back.

Price 117

Price Marketing Marketers User-Generated 117

Sprout Social

DECEMBER 2, 2024

Influencers for a Facebook campaign Facebook influencers can help brands market to huge audiences; 83% of social users have a Facebook profile, and almost half (44%) of them have interacted with brand content through Facebook at least once a day. Refine your strategy using Sprout’s influencer marketing plan template.

Influencer Marketing 111

Influencer Marketing Food User-Generated Affiliate Marketing 111

Buffer Marketing

SEPTEMBER 23, 2024

  The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it. Facebook posts published on weekday mornings get more engagement than the rest of the day, as Facebook users (primarily adults between 25 and 44) arrive at work. 

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. Monitor any potential issues.

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketing Marketers 97

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. With a few standard plugins, WordPress users can customize their dashboard to include a number of important scoring metrics.

Analytics 120

Analytics SEO Price User-Generated 120

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. For example, many trial users hit a wall right after signing up. Table of Contents What is B2B SaaS marketing?

Customer Acquisition 63

Customer Acquisition User-Generated Customer loyalty Marketing 63

SocialPilot

FEBRUARY 13, 2025

It acts as a grouping tool that helps users discover posts related to specific topics, like using #travelDiaries to find vacation stories. Creating Brand Exclusivity Using brand hashtags will filter out more user-generated content (UGC), which can boost a brands credibility when reshared.

Social Media Marketing 86

Social Media Marketing User-Generated Marketing Marketers 86

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78

Buffer Marketing

FEBRUARY 12, 2025

For example, maybe you’re using LinkedIn to source talent and TikTok for lead generation. This doesn’t mean you switch your social strategy every quarter, but you take a more holistic approach to move your social media marketing plans in tandem with your business growth.

B2C 92

B2C Social Media Marketing User-Generated Entertainment 92

Hubspot Marketing

AUGUST 8, 2022

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. In fact, it's nearly impossible to talk about video marketing without mentioning the behemoth that is YouTube. Also impressive: the average user session on TikTok is 10.85

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. So many marketers are hyper-focused on lead generation. (12:17):

CMO 88

CMO Customer Journey Transform User-Generated 88

Hubspot Marketing

MARCH 28, 2023

And if you're in a pinch, jump to the information you need below: General Twitter Statistics Twitter Statistics for Business Twitter User Statistics Twitter Usage Statistics Twitter Followers Statistics Twitter Statistics General Twitter Statistics 1. million users. Twitter generated $4.4 Twitter generated $4.4

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Jeff Bullas

DECEMBER 19, 2022

Pricing starts at $119 a month when paid annually and with a 14 day free trial and includes the following features: 3 products 3 funnels Unlimited landing pages Unlimited marketing emails 10,000 contacts 1,000 customers 1 website 1 admin user. #2 Thinkific offers a free plan but again it doesn’t provide a custom domain.

Transform 226

Transform Education Price eBook 226

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Optimize Your Company Page for Lead Generation.

Marketing Strategy 145

Marketing Strategy User-Generated Thought Leadership Marketing 145

Neil Patel

AUGUST 12, 2021

Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. This article will help you understand how to use your existing resources and create a strategic restaurant marketing plan to grow your digital reach. Share User-Generated Content.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Here's what we found: Social Media Community Trends 90% of social media marketers say building an active online community is critical to success in 2023. Image source 3.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

MARCH 4, 2025

user/month): Adds timeline and Gantt views, automations, and dashboards ideal for growing teams. user/month billed annually): Includes portfolio management, advanced reporting, and resource management for larger companies. Thats why I love HubSpot's content marketing planning templates. Starter (13.49/user/month):

Price 75

Price User-Generated Analytics Management 75

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

Gen Z 119

Gen Z Transform Direct Mail Outbound Marketing 119

Buffer Marketing

MARCH 5, 2025

But if you want to generate leads for your digital products as a creator, you’ll create more selling-related content. Use the SMART goals acronym to transform a vague goal into a concrete one: S pecific: What do you want to achieve using social media marketing? How many goals should you have?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114