Marketing Insider Group

JULY 17, 2012

You can use these answers to develop testimonial videos, blog posts, webcasts, whitepapers and more marketing content for each stage of the buying journey. So my suggestion is for every business to build a search-driven marketing plan. What stops your business from moving to a customer-driven marketing plan?

Marketing Plan 107

Marketing Plan Customer Whitepaper Entertainment 107

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

Also make sure you put a plan in place that will enable you to consistently produce social marketing-worthy content—including blog posts, infographics, videos, and white papers. An example is a webinar can be re-purposed into video clips, whitepapers, infographics, blog posts etc.

Whitepaper 126

Whitepaper Thought Leadership Marketers Marketing 126

Scoop.it!

APRIL 20, 2023

From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips! That’s it for today. To your success!

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

SEPTEMBER 24, 2024

Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience. Setting clear business objectives for your social media efforts helps integrate social media into your broader marketing plan, driving meaningful business outcomes.

Transform 78

Transform Social Media Marketing Whitepaper Marketers 78

Rock Content

MAY 8, 2016

A case study on McGladrey shows that stepping back and re-defining the purpose of your content can have a significant impact on your content marketing success. One of the most important components of a solid content marketing plan is audience profiling. Understand your audience. Create a calendar.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Marketing Insider Group

APRIL 4, 2023

Key Takeaways: Imitating and adapting examples of proven inbound marketing campaigns gets you the kind of clients you want. You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. Webinars, visual aids, podcasts, email newsletters, and videos are other excellent inbound marketing examples.

Inbound Marketing 130

Inbound Marketing Whitepaper Education Marketers 130

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. How to avoid it: There are many different types of content that B2B marketers create, and each type needs its own distribution plan. A failure to plan is a surefire plan for failure.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketers 130

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Email marketing is the go-to channel for many B2B marketers. Revisit your marketing plan.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Trade Press Services Newsletter

MAY 4, 2023

This course teaches marketers how buyers use social platforms to research the products and services they need, and students will also learn how to communicate with buyers on each social channel. Take the first step in your continuing education journey by checking out our resource s page featuring white papers, infographics, and more!

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Welcome Software

OCTOBER 31, 2024

Users who are reading blog posts should be guided towards longer form or more expansive content like longer-form videos or white papers since they’re in more of an exploratory or discovery phase. This is where you want to optimize the web experience to steer them towards getting in contact with your team.

Whitepaper 52

Whitepaper eCommerce Content Marketing Customer 52

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketers 130

Martech

NOVEMBER 13, 2024

This session will guide your 2025 marketing plans with real-world applications and expert insights, ensuring your platform is scalable, future-proof, and equipped with leading Data and AI capabilities. Don’t miss it!

Retail 108

Retail Marketing Plan Management Customer 108

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year.

Whitepaper 130

Whitepaper Transform PR eBook 130

Calvyn Lee Blog

AUGUST 25, 2021

This includes the development of a strategy, set a marketing plan as well as measurement and KPIs, followed by creating high-quality content, and then finishing with the distribution of this content to relevant audiences on social media and optimize it. Creating Marketing Plan. Digital marketing measurement and KPIs.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Scoop.it!

OCTOBER 20, 2022

As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing? B2B content marketing is the art of using any content related to business transactions between two companies. That includes white papers, case studies, ebooks, infographics, etc.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Marketing Insider Group

JANUARY 19, 2021

One of the first steps to building a solid content marketing plan is researching your audience. If you are, here are some other forms of content to consider adding to your marketing plan: Ebooks. White papers. Research Your Target Audience and Create Buyer Personas. Pillar pages. Infographics. Case studies.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Vertical Response

JULY 11, 2022

Below are five email marketing ideas that can take your small business to the next level. But first, you must assess your needs and plan things out. Create an Email Marketing Plan. Like most things, email marketing requires some planning. Freebies (eBooks, white papers, reports, coupons, etc.).

Email Marketing 111

Email Marketing Whitepaper Marketers Marketing 111

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning. Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Hubspot Marketing

DECEMBER 19, 2022

You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. What is influencer marketing? Influencer marketing is the practice of brands collaborating with influencers. Here’s what you need to know. Prioritize your partner's experience.

Whitepaper 121

Whitepaper Influencer Marketing User-Generated Fashion 121

Rock Content

APRIL 20, 2023

While you might think your product will sell itself, conventional marketing (such as email campaigns, PR activities, and targeted ads) is a great way to reach potential customers and build brand awareness. Work with your sales team to develop a product marketing plan that continues to market to your existing customers as well as to new ones.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Hootsuite

OCTOBER 18, 2024

Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media. This makes it easier to show the value of your work and secure buy-in from your boss. It’s not in the strategy, Linda!

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Marketing Insider Group

JULY 19, 2011

Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Because customers want it, because it’s cheaper than other marketing tactics and because it works. And I’m not talking about a little bit.

Inbound Marketing 102

Inbound Marketing Whitepaper Marketing Mix B2C 102

Marketing Insider Group

DECEMBER 20, 2021

But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough analysis is necessary to gather the crucial insights that will help perfect your marketing plan. What Are Marketing Metrics?

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketers 144

SocialPilot

MARCH 26, 2025

You can publish blogs, white papers, or case studies demonstrating your expertise. With a strategic digital marketing plan, you can create experiences that resonate with your audience and spark conversations, thereby, improving your brand’s share of voice. So, get started!

PR 45

PR Whitepaper User-Generated Advertisers 45

Rock Content

JUNE 30, 2020

Here are some tips and examples that you can integrate into your Digital Marketing plan. Have you ever thought that you can transform white papers and ebooks into an interactive experience for your users? Data shows that interactive content increase the time users spend on your website. Interactive ebooks.

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Rock Content

SEPTEMBER 28, 2016

Examples include (bulkier) blog posts, whitepapers, e-books, case studies, and webinars. A 2,000-word whitepaper that looks like a high school essay is not appetizing. Long-form content is longer, more insightful and requires 1,500–2,000 words. How to Ensure Short-form Content Captures and Engages. Get a designer involved.

Whitepaper 105

Whitepaper Education Thought Leadership Food 105

Duct Tape Marketing

AUGUST 8, 2014

Justin Belmont is the founder and editor-in-chief of Prose Media ( prosemedia.com ), a writing service that creates high-quality content for brands–from blog posts and newsletters to web copy and white papers. Prose ( @prose ) employs top professional journalists and copywriters with expertise in a variety of industries.

Whitepaper 77

Whitepaper Real Estate Copywriting Shipping 77

SMA Marketing

APRIL 20, 2023

Ways to Answer the “How” Question Web pages, blog articles, infographics, emails, white papers, videos, podcasts, and social media interactions are all avenues to present curated content. But, content marketing is about more than scheduling tweets or writing a great blog post. Hint: It's Not Just for Search Engines.

Content Marketing 98

Content Marketing Whitepaper Marketers Marketing 98

Marketing Insider Group

APRIL 14, 2020

Additionally, when you’re just getting started, you’re unlikely to have a big budget for marketing. For this reason, content marketing is an ideal fit as you can run a very successful content marketing plan on a very small budget. Achieving a specific number of whitepaper or e-book downloads each month.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Scoop.it!

FEBRUARY 21, 2023

Fun content marketing ideas for accounting firms Content marketing for accountants doesn’t have to mean writing white papers and producing how-to Excel videos. Conclusion Content marketing can be fun, exciting, and inspiring if you approach it with the right mindset and develop an effective content marketing plan.

Content Marketing 109

Content Marketing Whitepaper Customer Journey Finance 109

Scoop.it!

JULY 4, 2024

Analyzing rival content strategies can help create a content marketing plan that establishes the law firm as a leader in the field. 5) Create Content That Shows Your Expertise One of the main objectives of content marketing for law firms is to display expertise in professional practice areas.

Law 59

Law Whitepaper Marketing Strategy Content Marketing 59

Pam Didner

JULY 15, 2022

Once you get SMEs involved, you might encourage friendly internal competition by publicizing whose tweets, posts, videos, or white papers are gaining the most downloads and social sharing. Also, make sure their managers know how much they are helping marketing. The Ultimate Content Marketing Guide.

Content Marketing 87

Content Marketing Whitepaper Manufacturing Marketers 87

Content Marketing Institute

SEPTEMBER 25, 2018

Data visualization is best paired with original research and as a lead-in to a lead magnet like an e-book or white paper. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Want weekday help to expand your content marketing toolbox? dataviz Click To Tweet.

Whitepaper 111

Whitepaper Transform Fashion Social Media Marketing 111

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 103

Product Marketing Product Content Marketing Whitepaper 103