Marketing Strategy Related Topics 
Jeff Bullas
MARCH 1, 2023
As AI continues to evolve, we can expect to see even more innovative marketing startups emerge that leverage artificial intelligence to help businesses improve their marketing efforts. The post 10 AI Tools to Transform Your Marketing Strategy appeared first on Jeffbullas's Blog.
Aspiration Marketing
JUNE 1, 2023
Are you tired of the same old marketing strategies that leave your target audience uninspired and uninterested? Look no further than webinar marketing. The new kid on the block is taking the marketing world by storm.
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Aspiration Marketing
JUNE 28, 2023
That's where recruitment marketing comes in. In this article, we'll explore effective recruitment marketing strategies that can help you attract and retain the best talent. However, with fierce competition among companies for the same pool of candidates, it can be challenging to stand out.
Aspiration Marketing
AUGUST 8, 2023
In the fast-paced marketing world, one thing remains constant: the undeniable power of content. A well-crafted content marketing strategy can make all the difference in capturing your audience's attention and driving business growth. That's where creating killer content comes into play.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Key Takeaways: Unlock Buying Signals 🔐 Leverage signals beyond intent to better understand target accounts Enhance Marketing Efficiency 🎯 Streamline campaigns by acting on diverse customer signals Boost Sales Success 🚀 Focus on actionable signals to improve close rates Transform Go-To-Market Strategy 🌐 Integrate signals (..)
Aspiration Marketing
NOVEMBER 25, 2024
It's no secret that Black Friday and Cyber Monday inspire some of the most creative marketing campaigns on the high street. From striking banners to viral social content, late November brings one of the most significant shopping events of the year, both in-store and online.
Aspiration Marketing
JANUARY 24, 2024
In the competitive software-as-a-service (SaaS) market, traditional lead generation methods often fall short. Inbound marketing is a strategic approach that organically attracts ideal customers through valuable content and engaging experiences. The answer?
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. where should you start?
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential! Save your seat today!
Advertiser: ZoomInfo
Well, marketers rely on this grouping to reach their goals. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Advertiser: ZoomInfo
As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers!
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. You'll learn: Tips for inspiring your own strategy. Happier customers. Higher revenue.
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