Social Media Examiner

DECEMBER 26, 2024

Learn a simple 4-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion.

Marketing Strategy 123

Marketing Strategy Marketing Marketers Social Media Marketing 123

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Martech

DECEMBER 16, 2024

These insights completely reshaped Dropboxs marketing strategy. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. These insights completely reshaped Dropboxs marketing strategy.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Marketing Insider Group

OCTOBER 21, 2024

Competition is everywhere. Thanks to widespread digitization, your company isn’t just competing with the business down the street. On the contrary, you’re competing with businesses around the globe — and more businesses keep popping up all the time. Is it any wonder that it’s so challenging to get your brand the recognition it deserves?

Marketing Strategy 124

Marketing Strategy Marketing Marketers Influencer Marketing 124

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .”

Marketing Strategy 82

Marketing Strategy Whitepaper Thought Leadership SEO 82

Martech

OCTOBER 25, 2024

The post How a free AI tool will help you develop a customer marketing strategy appeared first on MarTech. Dig deeper: Meet my research team: Gemini, ChatGPT and Perplexity Email: Business email address Sign me up! Processing.

Customer Marketing 120

Customer Marketing Marketing Strategy Customer Customer Acquisition 120

Martech

NOVEMBER 12, 2024

Dig deeper: How marketing fuels the shift from problem-market fit to product-market fit Email: Business email address Sign me up! The post 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy appeared first on MarTech. Processing.

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

Hubspot Marketing

DECEMBER 16, 2024

Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers. Let's dive in! 7 Examples of AI Automation 1.

Marketing Strategy 108

Marketing Strategy Health Marketing Marketers 108

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Chapters: 00:41 What is High Definition Marketing? 01:59 How Has Marketing Strategy Changed? So it's more vibrant.

Marketing Strategy 73

Marketing Strategy Marketing Marketers Customer Journey 73

Marketing Insider Group

MARCH 18, 2025

Because they jump into paid media without a clear strategy. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count. Spending money on ads doesnt guarantee success. In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert.

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107

Hubspot Marketing

MARCH 17, 2025

Let's explore five clever strategies that brands like Beyoncs Ccred and Royal Caribbean use to make their subscribers feel like VIPs. 5 Inclusive Email Marketing Strategies 1. Then plan out an email marketing strategy that enables you to send them the relevant messages they need to take the next step forward with you.

Email Marketing 93

Email Marketing Marketing Strategy Law Communications 93

Aspiration Marketing

DECEMBER 23, 2024

Digital tools have completely changed the way small businesses run, from sales to marketing, by facilitating the creation of individualized, successful marketing strategies and reaching their target audience. The following are some of the most important digital tools that are transforming small business marketing and sales.

Transform 290

Transform New Technology Marketing Marketers 290

Aspiration Marketing

AUGUST 26, 2024

With an effective marketing strategy, you can establish a name for your business in your industry within a short span of time. If you think about some of the biggest brands in the world, like Nike or Apple, you will realize how they have become globally recognized names through their marketing strategies.

Branding 263

Branding Marketing Marketers Marketing Strategy 263

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. There’s a generational shift taking place in B2B purchasing.

Gen Z 282

Gen Z Millennials B2C Communications 282

Aspiration Marketing

SEPTEMBER 30, 2024

However, only 26% of marketers currently use the platform for their campaigns. In hopes of seeing this number increase, this article dives into four effective TikTok marketing strategies that businesses can implement to boost their conversions in 2024.

Social Media Marketing 263

Social Media Marketing Marketing Marketers Marketing Strategy 263

Aspiration Marketing

MAY 8, 2025

By understanding these nuances, you can craft marketing strategies that resonate, leading to better engagement and, ultimately, a healthier bottom line. It's about dividing your audience into distinct groups based on shared characteristics. This allows you to speak directly to their needs, preferences, and pain points.

Marketing Strategy 220

Marketing Strategy Customer Inbound Marketing Marketing 220

Trade Press Services Newsletter

JANUARY 9, 2025

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Aspiration Marketing

FEBRUARY 18, 2025

This costly mistake highlights a critical distinction in international business: multilingual marketing is not simply translation. We break down the key differences between these two essential disciplines, providing you with the knowledge to build a truly effective global communication strategy.

Global Marketing 206

Global Marketing Marketing Marketers Communications 206

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 120

CMO Traditional Marketing Communications Marketing 120

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. This software provides valuable data insights, helping businesses make informed, data-driven decisions, leading to optimized marketing strategies and better results.

Management 125

Management CRM Analytics Marketing 125

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Hubspot Marketing

OCTOBER 11, 2024

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? For one, it engages in different B2B2C strategies related to both hardware and digital services.

Manufacturing 129

Manufacturing B2C eCommerce Marketing 129

Martech

NOVEMBER 1, 2024

While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. Lack of integration with broader marketing strategy Another drawback to starting small with AI pilots is that it can lead to a lack of integration with your broader marketing strategy and broader organization.

Key Performance Indicator 120

Key Performance Indicator Customer Acquisition PR Marketing Strategy 120

Aspiration Marketing

MARCH 19, 2025

This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies. Enter market research. By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. Where does this understanding come from?

Market Research 147

Market Research Entertainment Marketing Marketers 147

Trade Press Services Newsletter

APRIL 3, 2025

This approach helps marketers cater to the needs of audiences who seek concise and relevant information. For B2B marketers, microcontent can play a vital role in a comprehensive content marketing strategy. Microcontent is so much more than just attention-grabbing.

Whitepaper 227

Whitepaper Branding Digital Marketing Marketing Strategy 227

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Martech

NOVEMBER 6, 2024

By optimizing its marketing strategy, it uncovered TikTok’s significant impact, achieving an 11.1 Brands and marketing leaders who harness TikTok’s potential will reach vast audiences and position their brands for sustained success and innovation. But the solution is clear: Choose a single, holistic marketing partnership.

Transform 126

Transform Advertisers Advertising Branding 126

Martech

JANUARY 13, 2025

Answer: Welcome emails are a crucial component of any email marketing strategy. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are an email marketing expert for a ski resort with a regional and national travel audience.

Customer loyalty 110

Customer loyalty Copywriting Communications User-Generated 110