Hubspot Marketing

JANUARY 23, 2025

I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. Regardless of your target demographic, Novoselsky has a lot of wisdom that you can apply to your own marketing strategy. Here's what Novoselsky discovered: 1.

Gen Z 102

Gen Z Millennials User-Generated Traditional Marketing 102

Martech

MAY 3, 2023

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Gen Z 109

Gen Z Millennials Transform Marketing Strategy 109

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Marketers who embrace these innovative solutions will be better positioned to stay ahead of technological changes and meet consumers’ expectations.

Market Trends 126

Market Trends Transform Customer loyalty Millennials 126

Scoop.it!

JULY 18, 2024

How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation. For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

Gen Z 96

Gen Z Millennials Health Entertainment 96

Litmus

NOVEMBER 20, 2024

This data suggests companies should carefully calibrate their email marketing strategies based on age. Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” 57% said they would be more likely to engage with marketing emails that contain exclusive offers and discounts.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

SmartBrief - Marketing

MARCH 28, 2025

R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. While some segments like high-income millennials continue to splurge, others are tightening their belts. This divergence reinforces the need for advanced personalization strategies.

Millennials 81

Millennials Price CRM Marketers 81

Hubspot Marketing

NOVEMBER 5, 2024

But, when it comes to B2C marketing, the audience persona is likely just one individual. Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. That’s why text-based marketing, like chatbots, works so well in B2B marketing and sales.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

OCTOBER 30, 2022

Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months. As we discussed above, we believe that data-driven marketers will win in 2023. What are the Top Challenges Marketers Face?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Search Engine Land

MAY 3, 2023

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Gen Z 84

Gen Z Millennials Transform Marketing Strategy 84

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels. Conclusion.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

MARCH 12, 2020

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Integrated Media Planning.

Marketing Strategy 141

Marketing Strategy Millennials Target Market Marketers 141

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Enable social shopping.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Marketing Insider Group

MARCH 24, 2020

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. No matter what marketing strategy you put in place, if your team aren’t engaged and don’t believe their work has real value, it’s unlikely to succeed.

Marketing Strategy 111

Marketing Strategy Millennials Energy Marketers 111

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the strategies below. So, what will? Try Scoop.it

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketers 141

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. But you can also incorporate social media advertising into your social media marketing strategy regularly when you have the budget and resources for it.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Hubspot Marketing

NOVEMBER 18, 2024

When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.”

Influencer Marketing 128

Influencer Marketing Price Affiliate Marketing Millennials 128

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Delivering an exceptional customer experience requires incorporating accessibility into the marketing strategy from the outset. It can’t be an afterthought.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. Keep in contact with them regularly, and make sure they’re kept in the loop on your wider marketing strategy. The more you work together, the more familiar they’ll become with your brand.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. Edison Research ). Edison Research ).

Gen Z 143

Gen Z Advertisers Advertising Millennials 143

Hubspot Marketing

SEPTEMBER 21, 2022

Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point.

Gen Z 138

Gen Z Millennials Branding User-Generated 138

Sprout Social

FEBRUARY 28, 2025

social media advertising market is projected to reach 9.95 billion in revenue by 2025 , demonstrating its growing importance in marketing strategies. The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments.

Gen Z 76

Gen Z Millennials Social Media Marketing User-Generated 76

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Source: Hootsuite Social Trends 2025 Report How to use social media stats to inform your strategy 1. India has the most Facebook users ( 378 million ) With a total population of over 1.4

Gen Z 97

Gen Z Social Media Marketing Millennials User-Generated 97

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Share your current social media strategy and ask them which types of content would show off the company culture or what would fit in with the goals of your employee advocacy program.

PR 111

PR Gen Z Thought Leadership Communications 111

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. At this point, marketers know that they should be leveraging video in their marketing strategy. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Image Source. Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketers Marketing 133