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Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

Hubspot Marketing

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Decide your target market.

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Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

After seeing one too many products fail to meet the ads’ promises (remember New Coke?), If your content marketing strategy is more New Coke than the moneymaker it should be, read on. If your business develops a new product or finds a new market for an existing product, research those customers’ needs and goals.

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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Here are five guaranteed strategies to get you started in the right direction.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Inspire new marketing ideas.

Gen Z 89
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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Millennials and Gen Z aren’t waiting for a brochure in the post they’re comparing providers on their phones, looking for fast answers, and judging you based on your digital presence (or lack of one).

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What is Psychometric Profiling for Marketing?

Neil Patel

If you know what makes them tick and what influences their individual buying decisions, you can adapt your marketing strategy to increase conversions. Let me show you why it’s such a valuable tool for increasing marketing effectiveness and how you can deploy it across your business. The answer? Psychometric profiling.

Marketing 133
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Content & Beyond 2025: 9 key takeaways for marketers

Welcome Software

For those that missed the event, want a refresh, or just can't get enough, here are the 9 key takeaways from each of the Content & Beyond sessions this year: 1) Keynote Your content strategy is worn-out. Here's the thing: your marketing strategy might be running, but stats show it's probably not running very efficiently.

Gen Z 52