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Gen Z is turning this CEO's business model upside down

Hubspot Marketing

I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. Regardless of your target demographic, Novoselsky has a lot of wisdom that you can apply to your own marketing strategy. Here's what Novoselsky discovered: 1.

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Traditional Marketing vs. Digital Marketing: Why Not Both?

Hubspot Marketing

When trying to choose between traditional and digital marketing, why not look at both? What is Traditional Marketing? Traditional marketing refers to any type of marketing that isn’t online. From newspapers to radio, this method of marketing helps reach targeted audiences. for our ???

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The Best Luxury Marketing Strategies

Neil Patel

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

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Marketing to Millennials [Infographic]

Rock Content

This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists. Here’s some background on who Millennials are and how marketers can start to think about addressing their needs: From Visually.

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Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

Hubspot Marketing

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Integrated Media Planning.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2026.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.