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What Marketers Can Learn from Psychology

Marketing Insider Group

However, before developing marketing strategies and tactics around messaging, it’s helpful to analyze how the human mind processes information through a psychology and neuromarketing lens. A key part of marketing understands how and why your customers act the way they do. What is Marketing Psychology?

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Neuromarketing and Its Advantage in the Experience Economy

Adobe Experience Cloud Blog

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Neuromarketing is neither as old, nor as new as it might seem. Neuroscience and behavioral economics have teamed up to confirm and inform marketing strategies with greater accuracy and effectiveness.