Martech

MARCH 22, 2023

Besides these thought leadership sources, you can call on your email communities for advice and ideas. Watch the news every day. Suppose implementing propensity is the right strategy to improve your marketing results; get it done. The post 3 recession-defeating marketing strategies appeared first on MarTech.

Marketing Strategy 103

Marketing Strategy Whitepaper Thought Leadership Marketing 103

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. You can also reach new markets or expand into current ones with good research. Understanding businesses as buyers is its own kind of rabbit hole.

Market Research 122

Market Research B2C Marketing Marketers 122

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Q: What is ShipServ's go-to-market strategy? Q: What advice do you have for a new marketer?

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Adobe Experience Cloud Blog

APRIL 14, 2015

They have created a strategy and then built campaigns spread across all the various channels in an effort to reach their customers and prospects on Facebook, Twitter, digital advertising , mobile, email , and more. When you pair powerful technology and insights from Marketo with ad tech, marketing magic happens.

Product 134

Product Thought Leadership Advertisers Advertising 134

Orbit Media Studios

OCTOBER 30, 2024

They publish thought leadership content and earn a following. These marketers may use AI, but they’ll use it to make better things, not more things. And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. They do things differently.

SEO 107

SEO Branding User-Generated PR 107

Adobe Experience Cloud Blog

NOVEMBER 5, 2015

This decision-maker doesn’t have to be a genius technologist, but just someone who can prioritize your company’s marketing needs with a clear vantage of both current and future priorities. With the right marketing automation tool, you’ll have the flexibility to easily implement marketing strategies in real time across different channels.

Thought Leadership 134

Thought Leadership Transform Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 3, 2015

In my previous post, I discussed why website engagement is the new marketing “must-have”. As with any other marketing strategy, how you calculate a budget typically depends on the extent of the potential reach and derived impact. The Web as a Strategic Channel. The Problem. Targeting and Personalization b2b Consumer'

Thought Leadership 134

Thought Leadership Education Marketing Mix Marketing 134

Adobe Experience Cloud Blog

MARCH 26, 2015

Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. And it certainly is.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Ask yourself “What is my company trying to accomplish?”

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Marketing Insider Group

SEPTEMBER 8, 2015

Most B2B marketers are fighting back with thought leadership—but this simply won’t work.” ” The video presentation was particularly interesting for me based on my own experience and views on the role of thought leadership in B2B Marketing. What is Challenger Marketing?

Thought Leadership 111

Thought Leadership Whitepaper Marketing Marketers 111

Adobe Experience Cloud Blog

MAY 7, 2021

Access your techie side with a new perspective. Gaining the knowledge of how collected data can impact your new marketing strategies is essential. Even for different channels like Facebook, Google; it allows you to brainstorm new ideas. They offer comfort to their customers by being transparent. ?

Thought Leadership 174

Thought Leadership Marketing Marketers User-Generated 174

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Through the actions of marketers, like you, who serve on the front lines of global expansion! Modern Marketing b2b Consumer'

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 49

Thought Leadership B2C Transform Marketing 49

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. The best way to capitalize on this is by including your customer in your content marketing strategy. 1) Customer Case Studies. 3) Feature Customers on Webinars.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

APRIL 11, 2018

Story Is the Engine of Your Marketing Strategy. Storytelling isn’t just a new marketing buzzword. Story is your most valuable marketing asset because it’s the foundation of your entire strategy. I’d love to hear your thoughts on how it has changed your tactics and processes.

Thought Leadership 134

Thought Leadership Marketing Marketers Price 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Here are my top 4 takeaways from the conference, which represented the best in content marketing trends, challenges, and thought leadership: 1) The New Biggest Threat to Content Marketing: An Over-Reliance on Competent, Professional, On-Strategy Content. Come to Content Marketing World next year.

Content Marketing 134

Content Marketing Thought Leadership eBook Logistics 134

Adobe Experience Cloud Blog

AUGUST 12, 2015

Businesses are jumping into the podcast world as a hot new marketing channel —and as a new source of direct revenue. Many companies are embracing podcasts as a fresh component of their content marketing strategy.

Law 134

Law Thought Leadership eBook Advertisers 134

Adobe Experience Cloud Blog

JANUARY 19, 2009

I began covering B2B marketing after 10 years as a business and technology reporter. I was in San Francisco during the first Internet bubble, where I covered nascent online marketing strategies for publications like Wired News and Business 2.0.

Thought Leadership 48

Thought Leadership Telemarketing Direct Mail Analytics 48

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Adobe Experience Cloud Blog

AUGUST 7, 2014

Redesigning a digital marketing strategy is a daunting task, but it’s inevitable for most companies. Is McDonald’s marketing strategy the same as it was ten, five or even one year ago? As markets change, businesses must change their strategies to attract new customers and keep past ones coming back for more.

Thought Leadership 134

Thought Leadership Promotion Marketing Strategy Analytics 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Especially in a highly regulated industry like asset management, it’s difficult to stay up-to-date with new technology and processes without guidance from the SEC or FINRA. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era. Lead Generation Forms.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Marketing Insider Group

JULY 12, 2012

Forward-thinking sales leaders are actually looking to marketing to help them understand social selling, early-stage (non-promotional) customer engagement strategies, how to develop customer insights and how to produce content that attracts and engages with customers so that they become part of the consideration set.

Thought Leadership 111

Thought Leadership Marketing Marketers Promotion 111

Neil Patel

OCTOBER 4, 2020

Or perhaps you need to discover new market segments by leveraging customer data. And in the ideal case, a partner that can help take over the execution of your new data-informed strategy, particularly when it comes to the marketing aspect. Thought Leadership. Powerful Technology.

Analytics 136

Analytics Thought Leadership Communications User-Generated 136

Adobe Experience Cloud Blog

OCTOBER 3, 2017

New Marketing Leaders Are Bridging the Future. New leaders are emerging in marketing today. How have you incorporated storytelling into your marketing strategy? On some level, we really want to focus on value but we end up focused on volume to achieve it. Focus on delivering value to your customers.

Thought Leadership 134

Thought Leadership CMO Promotion Customer 134

Buffer Marketing

SEPTEMBER 26, 2024

Social Media Marketing podcast Michael Stelzner, the founder of Social Media Examiner, runs the social media marketing podcast. Each episode involves Michael interviewing successful social media leaders and dissecting their marketing strategies. 🎧 Listen to Social Media Marketing.

Thought Leadership 118

Thought Leadership Social Media Marketing Marketing Marketers 118

Hubspot Marketing

NOVEMBER 10, 2017

1) Marketing. As I just said, marketing is obviously linked to content. included), content marketing basically is your marketing strategy — especially as inbound marketing has continued to gain ground. 5 Departments of Your Company That Can Benefit From Content. For a lot of companies (Influence & Co.

Thought Leadership 111

Thought Leadership Education Inbound Marketing Health 111

Adobe Experience Cloud Blog

JUNE 8, 2018

They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. We all can’t be lucky enough to have such an enviable product to market and sell; I mean, Red Bull almost sells itself.

Branding 134

Branding Non-Profit Education Entertainment 134

Adobe Experience Cloud Blog

APRIL 17, 2014

Getting your company leadership to agree to exact KPIs ahead of time makes it easy to measure marketing automation’s success month by month. Of course, you may need to adjust your KPIs and your strategies as you learn from your marketing automation experience, but your new marketing solution will make this process transparent and easy.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Adobe Experience Cloud Blog

MARCH 23, 2018

That’s become possible with your own “marketing Alexa”—a kind of marketing technology that leverages AI, predictive analytics, and machine learning to strengthen your marketing strategy with data-driven decisions and actions—from lead generation and ranking to branding and campaign management. Grow Your Market.

Customer 134

Customer Thought Leadership Analytics Finance 134

Martech

FEBRUARY 21, 2023

So, being able to bolster your position in the marketplace is what is going to make your thought leadership resonate and what’s going to make that person on the receiving end feel more comfortable about interacting with your brand and wanting to go on that buying journey process with your brand.”

Thought Leadership 115

Thought Leadership Marketing Marketers Communications 115

Adobe Experience Cloud Blog

MARCH 24, 2011

Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market. As CMG puts it, they’re obsessed with understanding their target market. How are you transforming and innovating your marketing strategies? Getting intimate.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 135

Inbound Marketing Whitepaper Real Estate Non-Profit 135

Adobe Experience Cloud Blog

AUGUST 10, 2016

Social media offers marketers more than a way to reinforce your brand. It’s also a good way to drive people
 to a conversion or sale, either immediately (sometimes even on the platform) or by bringing in new marketable contacts into your database and nurturing them across all channels. Download it today!

Social Media Marketing 94

Social Media Marketing Thought Leadership PR User-Generated 94

Adobe Experience Cloud Blog

OCTOBER 29, 2018

But they quickly become limiting to the long-term capabilities that marketers really need. Once the first four to six months of a digital marketing strategy are launched, marketers find themselves boxed in by a lack of sophistication. Getting Started with Digital Marketing Strategy. One-time email sends.

Marketing Automation Platform 132

Marketing Automation Platform Digital Marketing Thought Leadership Communications 132

Content Marketing Institute

DECEMBER 4, 2017

Document my journey on Twitter, Facebook, and Instagram using the hashtag #MPB2B – it’s a great way to tweet new marketing friends, because more than toucan can play at this! Original research is an important part of any content marketing strategy. I don’t want you to be owl by yourself; that would be hawkward.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. One of the key topics of discussion? Digital transformation.

Transform 91

Transform CMO Thought Leadership Whitepaper 91