Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

Transform 264

Transform New Technology Marketers Marketing 264

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Source: Craig Dunham and Scott Brinker.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Martech

NOVEMBER 18, 2021

They were making better decisions about cloud and infrastructure, they had a common source of truth for data for the whole organization, and their elements of technology were modern, giving them more agility and flexibility.”. Brands should not only focus on new technology adoption but experimentation and agility as well.

Digital Marketing 132

Digital Marketing Marketing Strategy Transform Digital Trends 132

Martech

DECEMBER 1, 2022

Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. Let’s take a look at two important steps to take when executing a successful ABM go-to-market strategy. Get MarTech! In your inbox.

Marketing Strategy 121

Marketing Strategy New Technology Marketers Marketing 121

Jeff Bullas

DECEMBER 6, 2022

What you need is to create an effective visual marketing strategy to ensure your social media updates and ads stand out and trigger well-targeted clicks. Lots of marketing teams and freelancers have been using the same well-known image editing tools for at least 5 years. And yet, social media traffic is not easy to achieve.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways.

User-Generated 126

User-Generated Social Media Marketing Marketers Marketing 126

Marketing Insider Group

OCTOBER 26, 2020

Most marketers already have the experience of adapting quickly to new technologies and changing conditions. The changes in buyer behavior due to the shift to digital have meant that marketing has overtaken sales in importance. Quick Takeaways. They can lead the entire organization by example.

Transform 145

Transform Content Marketing Marketing Strategy Whitepaper 145

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

AUGUST 20, 2024

John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology. Those who drag their feet before deciding on a new product. Those who are skeptical of the latest.

Marketers 126

Marketers Marketing CMO Communications 126

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketers Marketing 134

SmartBrief - Marketing

JULY 17, 2024

Agile businesses can pivot their strategies, optimize operations and innovate to stay relevant. This makes agile companies better positioned to withstand various kinds of disturbances and able to gain from new technologies that may offer significant competitive advantage.

Management 113

Management Analytics New Technology Market Trends 113

SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. AAF SmartBrief For advertising professionals across all sectors.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable.

Whitepaper 105

Whitepaper Key Performance Indicator Thought Leadership User-Generated 105

Hubspot Marketing

APRIL 24, 2023

That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. Here, I spoke with Samyutha Reddy , Head of Enterprise Marketing at Jasper , to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid. AI for content ideation.

Marketing Strategy 126

Marketing Strategy Content Marketing Marketers Marketing 126

Sprout Social

MARCH 14, 2025

Whats next for live social shopping As new technology and trends emerge, the future of live shopping will be more interactive, immersive and creator-driven than ever. Before you start streaming, we recommend zooming out to consider how social commerce fits your overall marketing strategy.

Branding 111

Branding Gen Z Energy Shoppers 111

Rock Content

DECEMBER 7, 2020

How to use immersive experiences in your marketing strategy? Before going deeper into the options and strategies that we can explore within this concept, it is important to understand it. Through this technology, a smartphone camera can simulate each wall’s colors, improving even more customer experience.

Marketing Strategy 94

Marketing Strategy Marketers Marketing Promotion 94

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

SMEI

DECEMBER 20, 2022

As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals. This can help businesses identify any issues or areas for improvement and adjust their marketing strategies accordingly.

Transform 61

Transform Marketers Marketing Manufacturing 61

Duct Tape Marketing

DECEMBER 20, 2024

BONUSMLaaS: Marketing Leadership as a Service In 2025, I’d like to coin a new term, Marketing Leadership as a Service (MLaaS) its about providing fractional marketing leadership to businesses that need strategic direction without the full-time commitment. MLaaS fills that gap.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Sales Force: CMO

MARCH 17, 2025

On that note, here are three things to be mindful of as you rethink the channel marketing strategy in your organization. How to prepare your channel marketing strategy for AI agents You need to set your data foundation right now. Businesses that rethink their channel marketing strategy in advance will be two steps ahead.

Energy 54

Energy Marketers Marketing New Technology 54

Hubspot Marketing

JANUARY 16, 2020

But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share? Innovate new products and features.

Law 143

Law Customer loyalty Price Food 143

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Small and large businesses alike face similar challenges, and financial services in general are often behind the curve when it comes to new technology and processes. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era. Lead Generation Forms.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 6, 2018

For the financial services marketer: Telling a Better Story with Data: BBH & Content Marketing Maturity. Get insights on how BBH, a financial services company, developed a successful content marketing strategy that combined the art of storytelling as well as the science of data to identify actionable insights.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MAY 16, 2018

While digital marketing through an ever-growing number of channels can seem daunting, previous successes and experience developing multi-channel marketing strategies is a core strength that holds value over time. Also known as “reach,” channel management is a crucial part of defining a winning marketing strategy.

Transform 134

Transform Thought Leadership Communications Marketers 134

Trade Press Services Newsletter

OCTOBER 6, 2022

To pave the road to corporate success, every company needs a solid, actionable marketing plan. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. New technologies are always being introduced and it can be difficult to keep up with the changing landscape. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

APRIL 8, 2022

Because of that unique cross-functional role, we are often helping connect marketing campaigns to the broader customer experience initiatives. We are the first to recommend changing the marketing strategy due to changes in customer behavior or broader market conditions. P sychologists. This is not rational.

Transform 117

Transform New Technology Direct Mail Marketers 117

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. New technologies have enabled marketers to gain fresh, unique insights into their audiences, and these insights have helped them create highly targeted campaigns that have a greater chance of engagement.

Customer 133

Customer Thought Leadership Inbound Marketing B2C 133

Martech

OCTOBER 30, 2024

Whether it’s growth, stability or retrenchment, the corporate direction directly influences marketing and technology decisions. To deploy dynamic pricing, both business capabilities and associated technologies will need to be considered. This evaluation will likely reveal: Use cases where new technology is required.

Price 49

Price Fashion New Technology Direct Marketing 49

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Adobe Experience Cloud Blog

DECEMBER 8, 2014

To help their organization embrace change and modernize their marketing, Phillips 66® followed the four pillars of change management outlined below. As a modern marketer, these pillars can also apply to your own organization. Pillar 1: Marketing Strategy. Is your marketing ready for change?

Transform 134

Transform Energy Thought Leadership Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 22, 2013

Ran has over 20 years of experience working for technology companies of all sizes and domains. An increasing number of CMOs view lead scoring, the process of ranking leads based on their sales-readiness , as a key component in their B2B marketing strategy. And for a good reason.

New Technology 134

New Technology Analytics Price Management 134

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Whitepaper 136

Whitepaper CRM Marketers Marketing 136

Martech

SEPTEMBER 22, 2021

.” He added, “So right now, marketing is really failing and letting its customers down more often than it works.” One idea is to create an “always-on” marketing strategy to approach customers better, but it’s important to remember that “always on” doesn’t mean “always communicating.”

Customer 117

Customer Marketing Automation Platform Marketers Marketing 117

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Going beyond traditional marketing strategies means you must go beyond traditional metrics as well. Fortunately, new technology has been making waves in experiential analytics and helping return more useful metrics. When brands and marketers overcome these hurdles, they create an unforgettable event.

Transform 134

Transform Branding Logistics Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 22, 2017

Smart marketers know better than to jump on the bandwagon and cave into “ shiny new objects.” ” Account-based marketing is a strategy and not a tool, although it may require one, to support it well you will need to shift your overall marketing strategy, budget, and/or resources.

Thought Leadership 128

Thought Leadership Marketers Marketing New Technology 128

SmartBrief - Marketing

JANUARY 22, 2024

Forrester’s July 2023 Artificial Intelligence Pulse Survey found that 79% of AI decision-makers who are planning to implement generative AI in the next year believe that it will greatly impact their customer interactions within two years — and 20% of those organizations view generative AI as their only AI strategy.

Transform 123

Transform User-Generated Marketers Marketing 123

Hubspot Marketing

APRIL 5, 2024

Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question.

B2C 138

B2C SEO Transform Marketers 138