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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

We mainly talk to business owners and in-house SEOs who need help with more technical or heavy-duty strategies. It’s marketing but in a nice, non-sales-focused way. Content, done well, is marketing that feels good and is not sleazy or pushy. That’s some marketing gold right there. Digital PR. What is SEO?

SEO 98
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One-Sentence Content Marketing Strategies? Impossible! But let’s try anyway…

Orbit Media Studios

More specifically are the actual social networks, the search keywords, the link attraction plans, the email list growth plans and outreach ideas for digital PR. Clearly, when we build in the other key aspects of a good content marketing strategy, success is easy to imagine. The post One-Sentence Content Marketing Strategies?

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What Is a Marketing Strategy?

Marketing Insider Group

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

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The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist

Customers.ai

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. By selecting the right marketing channels, you’re playing to win, ensuring your message reaches the right people, in the right place, at the right time. How can social media amplify PR efforts?

PR 76
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

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How to use GA4 to optimize your digital marketing strategy

Search Engine Land

This article explores a framework for maximizing GA4 to improve your digital marketing strategy. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways.

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How to Create AI Marketing Personas with 8 Powerful Prompts

Orbit Media Studios

How to create an AI marketing persona A persona is a composite sketch of a target audience or audience segment describing your ideal customer. It guides your marketing strategy by accurately identifying the general traits, concerns and behavior patterns of your potential buyer. It’s a guide.