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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. Key Takeaway: Marketers today have a choice.

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9 Account-based Marketing Case Studies

CXL

iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. Integrators were interested in quality and margins, a more lucrative problem than end-users searching for a solution with the lowest price. Serving the customer’s customer as a tactical ABM move.

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Lead Generation – A Complete System

Duct Tape Marketing

Influencer Marketing – This includes the practice of building relationships with individuals and outlets that can influence pre-established communities. Partner Marketing – This includes co-marketing activities run in collaboration with strategic marketing partners.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

Further Reading: Content Marketing category on Duct Tape Marketing. Content Marketing Tools You Can’t Live Without. How to Create an Easy Content Marketing Strategy you will Actually Use. ConvertKit – Provides InfusionSoft like automation capabilities without the InfusionSoft price.