Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 83

Performance Marketing Transform Marketers Marketing 83

ConsumerTalk

APRIL 12, 2023

Marketing strategies can confound even the savviest marketers and CPG brand leaders. With software tools built to automate and quickly manage performance marketing tasks and measure results, you can improve your CPG marketing strategy in 2023 and be on your way to meeting all your goals, no matter how ambitious.

Marketing Strategy 98

Marketing Strategy Marketers Marketing Performance Marketing 98

Martech

MARCH 22, 2023

The post 3 recession-defeating marketing strategies appeared first on MarTech. You have that time now. What’s your plan? Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Strategy 103

Marketing Strategy Whitepaper Thought Leadership Marketers 103

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 109

CRM Marketers Marketing Customer loyalty 109

Martech

APRIL 27, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech. Click here to view more MarTech webinars.

Marketing Strategy 113

Marketing Strategy Event Marketing Education Marketers 113

Martech

DECEMBER 7, 2022

When was the last time you revisited your marketing strategy? No pre-pandemic marketing strategy is viable in today’s environment. If you haven’t reconsidered your strategy or if you aren’t getting the results that you want and need, it’s time for a change. What makes a good marketing strategy?

Marketing Strategy 101

Marketing Strategy Marketers Marketing Customer 101

Marketing Insider Group

JULY 22, 2024

Quality content can also drive engagement and improve overall website performance. Marketing Insider Group can take your content marketing strategy to the next level with our Content Builder Services. Reach out to learn more or book your free consultation.

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Martech

AUGUST 31, 2022

A solid marketing strategy should always include both of these parts of buying journeys. A video marketing strategy is more than making your brand or product findable on YouTube. The post How video SEO can boost your overall digital marketing strategy appeared first on MarTech. Conclusion.

Digital Marketing 103

Digital Marketing Marketing Strategy SEO Transform 103

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 125

Transform Whitepaper Thought Leadership Customer Journey 125

Martech

JULY 17, 2024

Systematic market research and customer feedback must guide product iterations and refine marketing strategies. This shift becomes evident in how marketing implements its measurement program. Training : Develop a skilled team to maximize the value of marketing technology investments.

Product Marketing 101

Product Marketing Product Transform Marketers 101

Martech

OCTOBER 16, 2024

While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts.

Law 126

Law Education Digital Marketing SEO 126

Marketing Insider Group

OCTOBER 1, 2024

This segmentation creates more targeted marketing efforts, ensuring the message reaches customers at the ideal time to make a sale. Increased Sales and Marketing Effectiveness Businesses can identify which sales tactics and marketing strategies are most successful when they analyze their data.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

illumin

DECEMBER 5, 2024

While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies. Cookieless marketing strategies for 2025 Cookieless targeting will continue to grow in popularity in 2025. It’s just a matter of time.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

Martech

SEPTEMBER 10, 2024

Maximizing the impact of your market research Market research is too valuable to waste. By revisiting and redoing research, you can gain new insights, improve your marketing strategies and stay competitive. Market research evolves and grows richer when companies are willing to refine their approach.

Market Research 113

Market Research Analytics Marketers Marketing 113

Martech

NOVEMBER 15, 2024

Dig deeper: How to build customer trust through data privacy and security Translating data into organic marketing strategies After collecting behavioral data, the next step is to turn those findings into specific actions that enhance engagement and improve the user journey.

Analytics 125

Analytics Law Content Placement SEO 125

Martech

NOVEMBER 4, 2024

Tap into models to unlock ever-increasing customer insights With a solid data collection strategy, you can build models and transformations to address important gaps in your marketing strategy. Model building is essential for gaining valuable insights from your data.

Transform 115

Transform Retail Manufacturing eCommerce 115

Martech

MARCH 12, 2025

Dig deeper: 3 recession-defeating marketing strategies Rethinking partnerships and marketing mix Inflation offers an opportunity to reassess your entire marketing ecosystem and partner relationships. These modernized companies also saw modest yet steady growth in both customer base (0.5% revenue decline.

Transform 88

Transform Finance Marketers Marketing 88

Martech

SEPTEMBER 26, 2024

Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide. PR: Cultural diplomacy for your business Today’s global business environment requires a deep understanding of cultural differences and regional sensitivities, which is where PR shines.

Marketing Mix 129

Marketing Mix Global Marketing PR Thought Leadership 129

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Dig deeper: How customer-centric marketing fuels long-term success Time to diversify your marketing strategy What does this mean for marketers adapting to todays dynamic landscape? Traditional lead generation tactics (i.e.,

Thought Leadership 82

Thought Leadership Customer Journey Customer loyalty Marketers 82

Neil Patel

DECEMBER 15, 2021

Well, it’s possible, if you give performance-based marketing a shot. Let me break down how it works so you can decide if it’s a viable way to run your next digital marketing campaign. What Is Performance-Based Marketing? Performance marketing is essentially “results-based” marketing.

Marketers 134

Marketers Marketing Performance Marketing Digital Marketing 134

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. Streamlined messaging helps users understand what to do and why its worth their time.

Customer Journey 118

Customer Journey Energy Communications Branding 118

Sprout Social

FEBRUARY 26, 2025

Download our free influencer marketing toolkit for your copy of the template, and use this article to tailor the template to your campaigns unique needs. Free Resource: Streamline your influencer marketing strategy with our ultimate toolkit. Usage rights often create back-and-forth between legal and marketing teams.

Affiliate Marketing 91

Affiliate Marketing Influencer Marketing Law Finance 91

Hubspot Marketing

AUGUST 17, 2022

Take 2020 for instance - when the pandemic started in March, brands were forced to pivot their marketing strategies, and in some cases, their entire business models. Optimize your marketing strategy. When you get too comfortable in your approach, that’s when you risk marketing myopia. Marketing Myopia Examples.

Branding 143

Branding Marketers Marketing Marketing Strategy 143

Martech

JANUARY 31, 2025

Write your success story and map your marketing efforts to guide clients toward it. Its time to make customer experience part of your marketing strategy. Deliver exceptional customer experiences Its rare that customer experience factors into a conversation about marketing. Isnt that the point of marketing?

Customer Journey 83

Customer Journey Marketers Marketing SEO 83

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Sprout Social

OCTOBER 31, 2023

Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers. Proving influencer marketing ROI with data insights Illustrating influencer marketing ROI is a nuanced process.

Influencer Marketing 140

Influencer Marketing Customer Journey Health Marketers 140

Litmus

MARCH 15, 2024

While we’ll certainly miss the heyday of third-party cookies and their wealth of behavioral data, we can use this tectonic shift as an opportunity to accelerate digital transformation through a blend of innovative and time-tested marketing strategies. What happens when marketers lose third-party cookies?

Law 110

Law Transform Marketing Mix Marketing Strategy 110

Martech

APRIL 12, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer. “We

Advertising 109

Advertising Advertisers Performance Marketing Marketing Strategy 109

Sprout Social

JANUARY 30, 2025

Kaplan has shared in many interviews that he believes in balancing brand and performance marketing , and its clear the team is using that as a launch pad to unleash more brand building. Montgomery champions approaching social like a user instead of a brand, a strategy that seems to be paying off.

CMO 94

CMO Gen Z Thought Leadership Entertainment 94

Martech

OCTOBER 4, 2024

Experimentation Hub also automates the delivery of test results so that marketers do not need to do manual calculations or measure statistical significance.

Customer Acquisition 66

Customer Acquisition Retail Shoppers Marketing Strategy 66

Martech

DECEMBER 21, 2021

Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies. For instance, enterprise marketing teams spend 80% of their time on marketing ops, with only 20% used for marketing strategy, according to McKinsey.

CRM 121

CRM Marketers Marketing Performance Marketing 121

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C 130

B2C Market Trends Marketers Marketing 130

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. In the past, social performance marketing has been handled by specialists. Brands strike a balance between public and private engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. For example, Persado uses AI to create higher-performing marketing messages.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Rock Content

MAY 5, 2020

Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”. That was an easy task, considering the time I spent advising clients and listening to their stories of marketing and innovation.

Manufacturing 124

Manufacturing Food Promotion Education 124

Backlinko

DECEMBER 6, 2024

monthly visitors between 2021 and 2024 This is an excellent example of a company implementing the Pirate Funnel to diagnose and fix weak points in their marketing strategy. Align Your Marketing Efforts with Every Funnel Stage You’ve identified your desired outcomes for each stage of the marketing funnel.

Customer Journey 84

Customer Journey User-Generated Marketers Marketing 84

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. By integrating CTV ads with these strategies, brands can reach a wider audience and increase brand visibility across multiple channels. billion in 2024.

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105