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Why your marketing strategy should still be cookie-less despite Google’s shift

Martech

Various sources create more intentional, aligned and personalized marketing campaigns, even without third-party cookies. Combine first-party data with other available data, like Google search intent, social media listening and market reports. They’re also asking questions about and seeking solutions to their problems.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Include follow-up emails and post-holiday offers in your marketing campaigns to engage customers.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce 125
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How identity resolution fixes five major marketing problems

Martech

Data privacy laws are another obstacle to personalized marketing. Marketers trying to build personalized marketing programs for U.S. Similarly, licensing an enterprise identity resolution platform is often a significant investment, particularly for large brands with omnichannel marketing strategies.

Law 114
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3 Ways to Make Personalized Marketing a Practice, Not a Goal

Adobe Experience Cloud Blog

Below are three best practices for a holistic, personalized marketing strategy, aimed at building meaningful relationships with buyers at every turn: 1. Find the Right Balance of Overt and Subtle Personalization. There’s a big difference between a personalized marketing action and a complete strategy.

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The Benefits of Agency Expertise in CRM and Marketing Integration

Marketing Insider Group

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Your company needs to figure out a way to understand and engage its customers.

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Why Is Personalized Marketing Important?

Litmus

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. What is personalized marketing?