Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 132

Market Trends Transform Customer loyalty Millennials 132

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 131

Personalized Marketing Marketers Marketing Energy 131

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). What Is Personalized Marketing?

Personalized Marketing 133

Personalized Marketing Branding Customer loyalty Transform 133

Martech

FEBRUARY 11, 2022

In this guide to personalized marketing, we’ll dive deep into personalization and its potential to increase customer engagement. We’ll cover: What is personalization? Examples of personalized marketing. Who uses personalization in marketing? How personalization can help marketers.

Personalized Marketing 127

Personalized Marketing B2C Customer Journey Law 127

Adobe Experience Cloud Blog

APRIL 7, 2017

Below are three best practices for a holistic, personalized marketing strategy, aimed at building meaningful relationships with buyers at every turn: 1. Find the Right Balance of Overt and Subtle Personalization. There’s a big difference between a personalized marketing action and a complete strategy.

Personalized Marketing 129

Personalized Marketing Thought Leadership Millennials Education 129

Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

Personalized Marketing 95

Personalized Marketing Marketers Marketing Traditional Marketing 95

Adobe Experience Cloud Blog

JULY 9, 2018

But, just like life, what you get from email marketing depends on what you put into it. The best way to maximize your gains is to pair a great marketing automation system with a robust email marketing strategy that reflects your customers’ needs and the buyer journey. Personalized and Segmented Emails.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 137

Marketing Strategy Manufacturing PR Marketers 137

Hubspot Marketing

OCTOBER 29, 2024

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce 127

eCommerce B2C Manufacturing Retail 127

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Consider investing in basic equipment and training to produce professional-quality videos in-house rather than relying on expensive production companies for every project.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hubspot Marketing

APRIL 17, 2025

Businesses can then enable personalized marketing based on real-time user behavior and unique customer attributes. In marketing, these agents are quickly becoming the new gatekeepers, deciding which brands, products, and services get surfaced and used. Major players are already taking note and adapting.

User-Generated 104

User-Generated CMO Marketers Marketing 104

Hubspot Marketing

NOVEMBER 5, 2024

But, when it comes to B2C marketing, the audience persona is likely just one individual. Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. your services, or schedule a live product demonstration.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization Predictive analytics helps you analyze past customer behaviors to forecast future actions, allowing for personalized marketing campaigns that align with individual preferences. Dig deeper: What do marketing attribution and predictive analytics tools do?

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

SmartBrief - Marketing

FEBRUARY 12, 2025

For example, a prospect might visit one of your websites product pages, signaling potential interest. 6 ways to use intent data If youre looking to enhance lead generation and concentrate your conversion efforts, B2B buyer intent data helps you refine your marketing strategy to reach the relevant audience.

CRM 94

CRM Customer Journey Education Marketing Strategy 94

Search Engine Land

AUGUST 30, 2024

I’ll also share actionable steps you can take to start integrating AI into your marketing strategy. In the context of marketing, AI involves using data and algorithms to predict, analyze and enhance marketing strategies and decisions. Why is AI significant in marketing? What is AI?

Transform 98

Transform Marketers Marketing Education 98

Use Insider

MAY 30, 2022

Personalized product recommendations for the win. Building cross-channel marketing campaigns has become a necessity for today’s brands if they are to maximize engagement, conversions, and retention. The emphasis is now on marketers to nurture the customer’s interest and nudge them closer to purchase.

Product 98

Product User-Generated Shoppers Price 98

Rock Content

SEPTEMBER 23, 2020

Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer. We’ll talk about this, covering the topics: What is personalized marketing?

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketers 72

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge. Content Marketing Lead Generation 5. Image Source 8.

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Marketing Insider Group

OCTOBER 1, 2024

Driving Customer Engagement and Personalization Data insights allow businesses to understand their customers on a deeper level, enabling personalized marketing, tailored product recommendations , and improved customer service. From there, companies can make informed decisions based on actual data rather than assumptions.

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Hubspot Marketing

DECEMBER 2, 2024

While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs. People are more likely to stick around if they use and like your product. Churn prediction.

Customer Journey 133

Customer Journey Copywriting Marketers Marketing 133

Martech

MARCH 31, 2025

Opportunities for marketers in delivering phygital experiences Enhanced customer engagement: By creating phygital experiences, marketers can engage customers in more meaningful ways. For example, using augmented reality (AR) in physical stores can enhance product interaction, making shopping more immersive.

Marketers 105

Marketers Marketing Customer Personalized Marketing 105

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

OnPassive Marketing

JUNE 12, 2022

Inbound and outbound marketing strategies are two types of marketing that can be used to reach out to your target audience. Inbound marketing is about attracting potential customers to your website or blog by engaging them in conversation. Benefits Of Inbound And Outbound Marketing.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

Marketing Insider Group

MARCH 17, 2025

Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization. People use Google every day to find products, services, and solutions. Incorporating AI into your marketing strategy allows you to streamline operations and improve decision-making.

User-Generated 57

User-Generated Influencer Marketing SEO Marketers 57

Neil Patel

MAY 30, 2025

Wonder why manufacturers with inferior products and processes regularly outsell your company? Instead, it’s a marketing issue. Which means you need to invest in marketing for your manufacturing business. Key Takeaways: Manufacturing marketing has to account for long sales cycles and large buying committees.

Manufacturing 55

Manufacturing B2C Thought Leadership Marketers 55

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Affiliate Marketing. Buzz Marketing. Campus Marketing. Cause Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Customers.ai

NOVEMBER 14, 2024

How Klaviyo Benefits Different Types of Businesses Criteria for Selecting the Best Klaviyo Tools 20 Klaviyo Tools to Add to Your Tech Stack Right Now How to Integrate Klaviyo Tools into Your Marketing Strategy Your Klaviyo Tools Questions Answered See Who Is On Your Site Right Now! Get names, emails, phone numbers & more.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Sachs Marketing Group

MAY 30, 2025

In 2025, it’s common for users to search for product reviews, how-tos, and service providers directly within social apps. Brands are leveraging these platforms for product discovery and direct sales, utilizing features like shoppable videos and live shopping events ( The Times ). Whats Not Working in 2025 1.

Transform 52

Transform Gen Z SEO User-Generated 52

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Hyper-Personalization Powered by AI 2. Generative AI: Revolutionizing Creative Production 4. AI-Driven Marketing Orchestration 5.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Hubspot Marketing

JUNE 2, 2022

Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. its results pale compared to what they’ll get if they use digital marketing. Image Source.

Digital Marketing 144

Digital Marketing Traditional Marketing Marketers Marketing 144

SocialPilot

FEBRUARY 23, 2025

This feedback can directly fuel product improvements, service upgrades, and even new business opportunities. Source of Hyper-Personalized Marketing The words customers use in reviews can be a goldmine for marketing. Transparency in your review scores makes customers feel more confident in your brand and products.

Marketers 64

Marketers Marketing Real Estate Management 64

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 137

B2C Whitepaper Marketers Marketing 137

Customers.ai

DECEMBER 11, 2024

Theyre clicking around, checking out products, and maybe even adding items to their cart. email with a curated list of products theyve browsed. Saving an abandoned cart before its too late Emma just loaded up her cart with three skincare products but hasnt clicked checkout. Still interested in [product they browsed]?

Shipping 77

Shipping Shoppers Law eCommerce 77

Customers.ai

DECEMBER 4, 2024

Ecommerce marketers focused on improving user engagement and retention. Pro tip: Use Amplitude’s cohort comparison to test how different audience groups react to promotions or product launches. Marketers who want to experiment and refine campaigns for specific customer segments. “I want to supercharge my email marketing.”

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Customers.ai

JANUARY 8, 2025

Try it Free, No Credit Card Required Start Your Free Trial Why Website Demographics Matter: The Foundation of Marketing Website demographics are more than just numbers. Theyre the key to great marketing strategies and happy customers. Personalization: Crafting emails, offers, and ads that feel like they were made just for them.

eCommerce 84

eCommerce Outbound Marketing Analytics Shoppers 84

Marketing Insider Group

OCTOBER 25, 2021

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Vertical Response

JUNE 4, 2025

Keeping a close eye on these metrics can help you identify and address issues before they lead to marketing amnesia. Establishing Brand Equity Establishing brand equity is a cornerstone of any successful marketing strategy. Personalized marketing significantly improves customer interactions and fosters loyalty.

Branding 52

Branding Customer Customer loyalty Email Marketing 52