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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Glenn Watson, Ego Pharmaceuticals. Recognizing a company that has unified its content and marketing strategy to streamline customer journeys and deliver personalized content to the right audience at the right time. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada. The Analyzer. Pitney Bowes. RS Components. The Architect.

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Marketo and Facebook—Delivering The Right Message at The Right Time

Adobe Experience Cloud Blog

Marketers are now able to combine Marketo Real-Time Personalization capabilities with a personalized retargeting campaign to engage unknown audiences. As a result, marketers can show relevant Facebook ads to specific organizations, industries or targeted prospects. Taken together, Facebook and Marketo have made this a lot easier.

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Dig deeper: SaaS buyers: The process is frustrating How to adapt your horizontal software for vertical markets Horizontal products can succeed in a vertical-focused market by genuinely becoming intensely vertical. While you can continue using horizontal go-to-market strategies, you risk burning out your team without a clear plan.

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. Use Your Blog Writing Team to Craft Account-Based Marketing Messages. Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease.

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Diving into the bizarre and secret world of luxury brand marketing

Businesses Grow

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

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Global Business: The Basics of Data Protection and Data Privacy

Adobe Experience Cloud Blog

The obligations can also vary depending on the nature of the data being captured–so a pharmaceutical company collecting personal medical data for example may have more stringent requirements than say a manufacturing company gathering contacts for a normal B2B relationship. Examples of the areas that should be considered are.

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