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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Their marketing is also highly specific, using industry-specific language, terms, regulations and use cases. The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media. Vertical buyers are still active and it’s crucial to take them seriously.

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The B2B case for retention marketing: 7 key tactics

Martech

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing.

Gen Z 115
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The role of AI in programmatic advertising

illumin

Real-time bidding and optimization: AI algorithms can assess bid opportunities instantly, identifying the best price to bid for ad placements by taking into account factors such as audience relevance, past performance, and campaign goals. The platform aims to streamline content supply chains and enhance Pfizer’s marketing strategies.

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How AI insights improve decision making

Sprout Social

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 117
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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Mapquest Introduces Transit, Walking Directions 2011: Playing catch-up to Google and Bing. ” (Accurate.)

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The 17 Best Affiliate Marketing Programs For Beginners

Jeff Bullas

But some affiliate marketing programs can reward you for providing them with leads, a free trial, user clicks to a website, or getting downloads of an app. If you have an effective affiliate marketing strategy, you can go from this being a side hustle to a profitable online business idea and earn a healthy monthly income.

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Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

As CX overtakes product and price as the key differentiator of the digital age, companies need to realize how to connect with consumers on an emotional level and leverage CX to future-proof the brand. Companies that put their customers first have been rewarded with improved loyalty and increased brand awareness. Insight Social Media. “

Transform 114