Marketing Strategy, Pharmaceutical and Product Marketing

8 tips to adopt vertical marketing and drive SaaS growth

Martech

JUNE 3, 2024

While you can continue using horizontal go-to-market strategies, you risk burning out your team without a clear plan. Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit.

Pharmaceutical

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing

The B2B case for retention marketing: 7 key tactics

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing.

Gen Z

Gen Z Pharmaceutical Customer Acquisition Marketing

Marketing Pro Pulse

8 tips to adopt vertical marketing and drive SaaS growth

The B2B case for retention marketing: 7 key tactics

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