Marketing Strategy and Place - Marketing Pro Pulse

Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

OCTOBER 31, 2024

So, if you want to take your reach (and conversions) to the next level with content that will delight your target audience, here are the content marketing strategies every professional services brand should use. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions.

Marketing Strategy

Marketing Strategy Content Marketing Branding Marketing

Easy breakdown of marketing strategy and planning

The Marketing Operations Leader

MARCH 25, 2025

Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy. Getting this right is critical to deliver repeatable results that scale.

Marketing Strategy

Marketing Strategy Customer Acquisition Finance Marketing

Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This isnt a trick question.

Marketing Strategy

Marketing Strategy Content Marketing Thought Leadership Marketers

Webinars

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Unlocking the Power of Martech for the Non-Technical Marketing Leader

MORE WEBINARS

Social media marketing: Strategy template and tips for 2025

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing

Social Media Marketing Marketing Strategy Marketing Marketers

2020 Database Strategies and Contact Acquisition Survey Report

Advertiser: ZoomInfo

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

Customer Journey

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started.

Marketing Strategy

Marketing Strategy Content Marketing eBook Marketers

How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A content calendar is the place where you slot your social media posts. A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected.

Social Media Marketing

Social Media Marketing Marketing Strategy Marketing Marketers

7-week influencer marketing strategy template

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

Influencer Marketing

Influencer Marketing Marketing Strategy Marketing Marketers

From guesswork to growth: How to build a customer-centric marketing strategy

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. These insights completely reshaped Dropboxs marketing strategy.

Marketing Strategy

Marketing Strategy Customer Transform Marketing Mix

Top Email Marketing Strategies to Boost Engagement

Vertical Response

SEPTEMBER 1, 2024

Unlike social media platforms, where businesses are subject to the whims of algorithm changes, email marketing allows businesses to own their contact lists, ensuring direct access to their customers. The benefits of email marketing are manifold. Individuals must give express permission via opt-in to join your email list.

Email Marketing

Email Marketing Marketing Strategy Marketing Marketers

5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once

Hubspot Marketing

OCTOBER 28, 2024

It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches.

Marketing Strategy

Marketing Strategy Marketing Marketers Fashion

How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z.

Gen Z

Gen Z Millennials B2C Communications

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy

Marketing Strategy Customer Journey Marketing Marketers

Time to throw a bomb at “timeless content marketing strategy”

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. Timeless content marketing strategy?

Marketing Strategy

Marketing Strategy Content Marketing SEO Marketing

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy

Marketing Strategy Customer Journey Marketing Marketers

How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

JANUARY 9, 2025

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan

Marketing Plan Whitepaper Direct Mail Marketing

Want to Engage Gen Z? 4 Marketing Strategies for Nonprofits

Marketing Insider Group

SEPTEMBER 3, 2024

The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. population. Leverage social media platforms.

Gen Z

Gen Z Marketing Strategy User-Generated Health

The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy.

Influencer Marketing

Influencer Marketing Thought Leadership Transform B2C

How to Use Predictive Audiences to Enhance Cross-Channel Marketing Strategies

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Marketing Strategy

Marketing Strategy CRM Analytics Fashion

How to Market a Manufacturing Company in 2024

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing

Manufacturing Whitepaper Marketing Marketers

The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely.

Price

Price Real Estate Promotion Food

5 Best brands on Pinterest to learn from

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z

Gen Z Branding Retail Content Placement

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO

CMO Traditional Marketing Communications Marketing

5 steps to marketing innovation with creative problem-solving

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. Creativity likes a problem to grind against.

Energy

Energy Marketing Marketers Customer Journey

What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

NOVEMBER 14, 2024

A strong marketing strategy requires both ATL and BTL actions, but it’s vital to know when to apply each: ATL marketing is great for companies wanting to increase brand awareness and reach. With all these pieces in place, you can start running your campaign. Integrate BTL into your overall marketing strategy.

Direct Mail

Direct Mail Marketing Marketers Email Marketing

How to use AI and automation to organize your content marketing

Martech

NOVEMBER 20, 2024

It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. This includes having a central place to capture and keep our brand identity elements, a place to collaborate around marketing campaigns and a snapshot for our audience personas.

Content Marketing

Content Marketing Marketing Marketers Place

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan

Marketing Plan Social Media Marketing Marketing Marketers

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Facebook 3.65 Instagram 2.04

Branding

Branding Social Media Marketing User-Generated Advertisers

LinkedIn: The marketer’s guide

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated

User-Generated Thought Leadership Promotion Analytics

Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% The investment is delivering tangible results: 8.6% improvement in sales productivity (up from 5.1% in Spring 2024) 8.5%

Transform

Transform CMO Key Performance Indicator Customer Acquisition

12 ways to use a customer data platform

Martech

OCTOBER 29, 2024

CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. Whether you want to go that far or not, a CDP is a great place to store this consent information, since consent can determine how you share data between systems.

Customer

Customer Customer loyalty Customer Journey Analytics

How to get your email marketing ready for iOS 18

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing

Email Marketing Copywriting User-Generated Promotion

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z

Gen Z Social Media Marketing User-Generated Inbound Marketing

Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

OCTOBER 2, 2024

Platforms like Medium and personal blogs are common places for such UGC, helping attract and engage a wider audience. Tips for Integrating UGC into Your Broader Content Marketing Strategy Integrating UGC into your content marketing strategy enhances brand authenticity and engagement.

User-Generated

User-Generated Branding Fashion Promotion

PageSpeed Insights, Misunderstood: Why It Won’t Mean SEO Success

Kuno Creative

JANUARY 24, 2025

For years, Google placed an emphasis on website and page speed as a major ranking factor toward search engine optimization. This was top of mind for digital marketing strategy for a long time! So, we completely understand why so many clients come to us concerned about page speed alerts and their SEO taking a hit.

SEO

SEO Digital Marketing Marketing Strategy Place

Global social media marketing: 8 strategies for selling worldwide

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing

Social Media Marketing Marketing Marketers User-Generated

The biggest email newsletter mistake B2B companies keep making

Martech

MARCH 25, 2025

Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. The answer should be no.

Whitepaper

Whitepaper Promotion Email Marketing Education

The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. That’s where a digital marketing checklist becomes your best ally. Email Digital Marketing Checklist Video Source 1.

Digital Marketing

Digital Marketing User-Generated Marketing Marketers

What is generative engine optimization (GEO)?

Search Engine Land

JULY 29, 2024

Integrating GEO with SEO While GEO can be considered a digital marketing strategy with its own set of processes, it should be integrated with SEO as the baseline methodology for effectively increasing online visibility. There is a significant overlap between GEO and traditional SEO, as they share many core principles and practices.

Transform

Transform User-Generated SEO Law

3 strategies to navigate change as digital privacy evolves

Martech

JULY 12, 2024

How to navigate privacy changes Here are three key strategies to navigate and accelerate changes that come along with the evolving privacy landscape: First, define the right marketing strategy and set of solutions for your organization. Third, harness the data you have to achieve your business goals.

Transform

Transform User-Generated Law Marketing Mix

Understanding the Impact of Google Consent Mode For Your Business in 2024

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict?

Law

Law Analytics Advertising Advertisers

Generative engine optimization: What you need to know

Martech

JULY 30, 2024

Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority. By leveraging this data, you can refine your strategies to better meet user needs, improve content relevance and drive more effective engagement.

Transform

Transform User-Generated SEO Digital Marketing

The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z

Gen Z Affiliate Marketing Fashion Social Media Marketing

How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]

Hubspot Marketing

DECEMBER 30, 2024

You can then use the performance data to improve your content marketing strategy. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy. To stay competitive within your industry, you need to develop a strong content marketing strategy.

eCommerce

eCommerce SEO User-Generated Key Performance Indicator

Content Marketing Strategies Every Professional Services Brand Should Use

Easy breakdown of marketing strategy and planning

Webinars

Trending Sources

Mastering LinkedIn content marketing: Strategies and examples

Webinars

Social media marketing: Strategy template and tips for 2025

2020 Database Strategies and Contact Acquisition Survey Report

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

How to Create a Social Media Marketing Strategy in 7 Steps

7-week influencer marketing strategy template

From guesswork to growth: How to build a customer-centric marketing strategy

Top Email Marketing Strategies to Boost Engagement

5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once

How Gen Z Will Change the B2B Marketing Game

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework

Time to throw a bomb at “timeless content marketing strategy”

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid

How to Future-Proof Your 2025 B2B Marketing Plan

Want to Engage Gen Z? 4 Marketing Strategies for Nonprofits

The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

How to Use Predictive Audiences to Enhance Cross-Channel Marketing Strategies

How to Market a Manufacturing Company in 2024

The 4 Ps of Marketing: How to Apply Them in the AI Era

5 Best brands on Pinterest to learn from

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

5 steps to marketing innovation with creative problem-solving

What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

How to use AI and automation to organize your content marketing

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

LinkedIn: The marketer’s guide

Marketers Claim a Broader Role and Increased Influence Amid Pressures

12 ways to use a customer data platform

How to get your email marketing ready for iOS 18

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Harnessing User-Generated Content for Authentic Brand Building

PageSpeed Insights, Misunderstood: Why It Won’t Mean SEO Success

Global social media marketing: 8 strategies for selling worldwide

The biggest email newsletter mistake B2B companies keep making

The Giant Compendium of Digital Marketing Checklists

What is generative engine optimization (GEO)?

3 strategies to navigate change as digital privacy evolves

Understanding the Impact of Google Consent Mode For Your Business in 2024

Generative engine optimization: What you need to know

The 2025 guide to (aesthetic) Pinterest marketing

How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]

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