Marketing Strategy and Place - Marketing Pro Pulse

Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

OCTOBER 31, 2024

So, if you want to take your reach (and conversions) to the next level with content that will delight your target audience, here are the content marketing strategies every professional services brand should use. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions.

Marketing Strategy

Marketing Strategy Content Marketing Branding Marketing

Easy breakdown of marketing strategy and planning

The Marketing Operations Leader

MARCH 25, 2025

Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy. Getting this right is critical to deliver repeatable results that scale.

Marketing Strategy

Marketing Strategy Customer Acquisition Finance Marketing

How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A content calendar is the place where you slot your social media posts. A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected.

Social Media Marketing

Social Media Marketing Marketing Strategy Marketing Marketers

Webinars

The Intersection of AI and Sales: Personalization Without Compromise

Making the Moment: The Art of Creating Events That Drive Results

Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

MORE WEBINARS

Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This isnt a trick question.

Marketing Strategy

Marketing Strategy Content Marketing Thought Leadership Marketing

2020 Database Strategies and Contact Acquisition Survey Report

Advertiser: ZoomInfo

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

Customer Journey

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started.

Marketing Strategy

Marketing Strategy Content Marketing eBook Marketing

Social media marketing: Strategy template and tips for 2025

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing

Social Media Marketing Marketing Strategy Marketing Marketers

From guesswork to growth: How to build a customer-centric marketing strategy

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. These insights completely reshaped Dropboxs marketing strategy.

Marketing Strategy

Marketing Strategy Customer Transform Marketing Mix

The Top 5 Inbound Marketing Services to Put in Place

Aspiration Marketing

JANUARY 17, 2024

Inbound marketing offers a different path, where prospects become loyal customers drawn in by valuable content and engaging experiences. By leveraging key inbound marketing services within your digital marketing strategy, you can upgrade your marketing efforts and better convert prospects into customers.

Inbound Marketing

Inbound Marketing Place Digital Marketing Marketing

Top Email Marketing Strategies to Boost Engagement

Vertical Response

SEPTEMBER 1, 2024

Unlike social media platforms, where businesses are subject to the whims of algorithm changes, email marketing allows businesses to own their contact lists, ensuring direct access to their customers. The benefits of email marketing are manifold. Individuals must give express permission via opt-in to join your email list.

Email Marketing

Email Marketing Marketing Strategy Marketing Marketers

Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. Table of Contents What is B2B video marketing? Each campaign told a story that spoke directly to a decision-maker’s challenges and needs.

Video Marketing

Video Marketing Marketing Strategy Transform B2C

7-week influencer marketing strategy template

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

Influencer Marketing

Influencer Marketing Marketing Strategy Marketing Marketers

How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z.

Gen Z

Gen Z Millennials B2C Communications

5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once

Hubspot Marketing

OCTOBER 28, 2024

It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches.

Marketing Strategy

Marketing Strategy Marketing Marketers Fashion

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy

Marketing Strategy Customer Journey Marketing Marketers

Time to throw a bomb at “timeless content marketing strategy”

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. Timeless content marketing strategy?

Marketing Strategy

Marketing Strategy Content Marketing SEO Marketing

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy

Marketing Strategy Customer Journey Marketing Marketers

How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

JANUARY 9, 2025

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan

Marketing Plan Whitepaper Direct Mail Marketing

The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Marketing Strategy

Marketing Strategy Food SEO Marketing

The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy.

Influencer Marketing

Influencer Marketing Thought Leadership Transform B2C

How to Use Predictive Audiences to Enhance Cross-Channel Marketing Strategies

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Marketing Strategy

Marketing Strategy CRM Analytics Fashion

How to Market a Manufacturing Company in 2024

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing

Manufacturing Whitepaper Marketing Marketers

The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely.

Price

Price Real Estate Promotion Food

5 Best brands on Pinterest to learn from

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z

Gen Z Branding Retail Content Placement

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO

CMO Traditional Marketing Communications Marketing

5 steps to marketing innovation with creative problem-solving

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. Creativity likes a problem to grind against.

Energy

Energy Marketing Marketers Customer Journey

What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

NOVEMBER 14, 2024

A strong marketing strategy requires both ATL and BTL actions, but it’s vital to know when to apply each: ATL marketing is great for companies wanting to increase brand awareness and reach. With all these pieces in place, you can start running your campaign. Integrate BTL into your overall marketing strategy.

Direct Mail

Direct Mail Marketing Marketers Email Marketing

How to use AI and automation to organize your content marketing

Martech

NOVEMBER 20, 2024

It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. This includes having a central place to capture and keep our brand identity elements, a place to collaborate around marketing campaigns and a snapshot for our audience personas.

Content Marketing

Content Marketing Marketing Marketers Place

How to build interactive applications with generative AI

Martech

SEPTEMBER 19, 2024

In this article, I’ll walk you through creating a Lead Gen Calculator for SaaS marketers. Before we jump in, it’s worth noting that my background is in graphic design and marketing strategy. The AI understood and fixed the math problem, though I’m unsure exactly why it made the mistake in the first place. I’m not a coder.

User-Generated

User-Generated CRM Marketing Strategy Advertising

12 ways to use a customer data platform

Martech

OCTOBER 29, 2024

CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. Whether you want to go that far or not, a CDP is a great place to store this consent information, since consent can determine how you share data between systems.

Customer

Customer Customer loyalty Customer Journey Analytics

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan

Marketing Plan Social Media Marketing Marketing Marketers

How to grow your organic reach with behavioral analytics insights

Martech

NOVEMBER 15, 2024

Boosting conversion potential : Identify what drives user actions so you can place CTAs strategically and create smooth interactions. Use this data to strategically place CTAs and other key elements. Place the code within the <head> section of each webpage or use integration options in your CMS to simplify the process.

Analytics

Analytics Law Content Placement SEO

How to get your email marketing ready for iOS 18

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing

Email Marketing Copywriting User-Generated Promotion

Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

OCTOBER 2, 2024

Platforms like Medium and personal blogs are common places for such UGC, helping attract and engage a wider audience. Tips for Integrating UGC into Your Broader Content Marketing Strategy Integrating UGC into your content marketing strategy enhances brand authenticity and engagement.

User-Generated

User-Generated Branding Fashion Promotion

PageSpeed Insights, Misunderstood: Why It Won’t Mean SEO Success

Kuno Creative

JANUARY 24, 2025

For years, Google placed an emphasis on website and page speed as a major ranking factor toward search engine optimization. This was top of mind for digital marketing strategy for a long time! So, we completely understand why so many clients come to us concerned about page speed alerts and their SEO taking a hit.

SEO

SEO Digital Marketing Marketing Strategy Place

3 strategies to navigate change as digital privacy evolves

Martech

JULY 12, 2024

How to navigate privacy changes Here are three key strategies to navigate and accelerate changes that come along with the evolving privacy landscape: First, define the right marketing strategy and set of solutions for your organization. Third, harness the data you have to achieve your business goals.

Transform

Transform User-Generated Law Marketing Mix

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z

Gen Z Social Media Marketing User-Generated Inbound Marketing

Global social media marketing: 8 strategies for selling worldwide

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing

Social Media Marketing Marketing Marketers User-Generated

The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. That’s where a digital marketing checklist becomes your best ally. Email Digital Marketing Checklist Video Source 1.

Digital Marketing

Digital Marketing User-Generated Marketing Marketers

Generative engine optimization: What you need to know

Martech

JULY 30, 2024

Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority. By leveraging this data, you can refine your strategies to better meet user needs, improve content relevance and drive more effective engagement.

Transform

Transform User-Generated SEO Digital Marketing

What is generative engine optimization (GEO)?

Search Engine Land

JULY 29, 2024

Integrating GEO with SEO While GEO can be considered a digital marketing strategy with its own set of processes, it should be integrated with SEO as the baseline methodology for effectively increasing online visibility. There is a significant overlap between GEO and traditional SEO, as they share many core principles and practices.

Transform

Transform User-Generated SEO Law

The biggest email newsletter mistake B2B companies keep making

Martech

MARCH 25, 2025

Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. The answer should be no.

Whitepaper

Whitepaper Promotion Email Marketing Education

Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch

Duct Tape Marketing

JULY 16, 2024

As the founder of Duct Tape Marketing, I’ve been working with SMBs for over 30 years, and I’ve found that many of these organizations face similar challenges when it comes to marketing strategy and execution. One of the key points I emphasized during the interview is the importance of strategy before tactics.

CMO

CMO Customer Journey Communications Place

Essential KPIs to measure generative AI’s success in marketing

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Let’s roll up our sleeves and look at a few real-world examples, shall we?

User-Generated

User-Generated Social Media Marketing Marketing Marketers

Content Marketing Strategies Every Professional Services Brand Should Use

Easy breakdown of marketing strategy and planning

Webinars

Trending Sources

How to Create a Social Media Marketing Strategy in 7 Steps

Webinars

Mastering LinkedIn content marketing: Strategies and examples

2020 Database Strategies and Contact Acquisition Survey Report

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Social media marketing: Strategy template and tips for 2025

From guesswork to growth: How to build a customer-centric marketing strategy

The Top 5 Inbound Marketing Services to Put in Place

Top Email Marketing Strategies to Boost Engagement

Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

7-week influencer marketing strategy template

How Gen Z Will Change the B2B Marketing Game

5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework

Time to throw a bomb at “timeless content marketing strategy”

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid

How to Future-Proof Your 2025 B2B Marketing Plan

The Zero-Click Internet: What It Means for Your Marketing Strategy

The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

How to Use Predictive Audiences to Enhance Cross-Channel Marketing Strategies

How to Market a Manufacturing Company in 2024

The 4 Ps of Marketing: How to Apply Them in the AI Era

5 Best brands on Pinterest to learn from

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

5 steps to marketing innovation with creative problem-solving

What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

How to use AI and automation to organize your content marketing

How to build interactive applications with generative AI

12 ways to use a customer data platform

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

How to grow your organic reach with behavioral analytics insights

How to get your email marketing ready for iOS 18

Harnessing User-Generated Content for Authentic Brand Building

PageSpeed Insights, Misunderstood: Why It Won’t Mean SEO Success

3 strategies to navigate change as digital privacy evolves

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Global social media marketing: 8 strategies for selling worldwide

The Giant Compendium of Digital Marketing Checklists

Generative engine optimization: What you need to know

What is generative engine optimization (GEO)?

The biggest email newsletter mistake B2B companies keep making

Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch

Essential KPIs to measure generative AI’s success in marketing

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