This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
So, if you want to take your reach (and conversions) to the next level with content that will delight your target audience, here are the content marketingstrategies every professional services brand should use. In many cases, this means doing the groundwork that will create and reinforce the market for your service.
Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of MarketingStrategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy. 3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget.
But what’s the difference between a social media calendar and a social media marketingstrategy? A content calendar is the place where you slot your social media posts. A social media marketingstrategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected.
B2B brands cant afford to put off their LinkedIn content marketingstrategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This isnt a trick question.
There’s a generational shift taking place in B2B purchasing. While traditional B2B marketingstrategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z.
Want to create a content marketingstrategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started.
That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketingstrategy — it's a fundamental shift in how we engage with our audience. Table of Contents What is B2B video marketing? B2B video marketing is signaling the death of big-budget corporate productions.
A social media marketingstrategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketingstrategy? The more specific your plan is, the more effective it will be.
While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketingstrategy template? Confirm all stakeholders—from legal to product teams—have approved the plan.
Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.
It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches.
Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your productmarketing manager work their magic. Here’s what I learned.
To drive continued success, it’s essential for businesses in all industries to future-proof their marketingstrategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”
Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Don’t forget employees.
The Ultimate Guide to Integrated MarketingStrategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketingstrategy.
Scale Your Business with Precision: A Step-by-Step Guide to Implementing the MarketingStrategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketingstrategy and understanding the MarketingStrategy Pyramid are key.
If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. This guide will cover some of the most important fundamentals for marketing a product.
Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.
As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketingstrategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.
In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketingstrategies.
What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketingstrategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketingstrategy.
With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketingstrategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.
The Zero-Click Internet: What It Means for Your MarketingStrategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.
Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic MarketingStrategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?
How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience.
They offer visual proof of your product’s impact, enhancing credibility. You can encourage users to create and share unboxing videos, product demos, and lifestyle photos by running contests or featuring their content on your channels. Platforms like Instagram, TikTok, and YouTube are ideal for sharing this content.
You can then use the performance data to improve your content marketingstrategy. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketingstrategy. To stay competitive within your industry, you need to develop a strong content marketingstrategy.
With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands.
“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. Creativity likes a problem to grind against.
Many of her early-stage startup clients use below the line marketing tactics. A generic, broad message about your product that’s targeted to a very wide audience and sends people to your home page could get a lot of eyeballs and maybe some clicks, but likely won’t result in a conversion. For an early-stage company, this wastes time.
Do you take a good, hard look at your team's marketingstrategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.
Dig deeper: Email marketingstrategy A marketers guide 3 questions to ask about your email newsletter 1. The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. The answer should be no.
They become obsessed with how it can create productivity. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee.
In this article, I’ll walk you through creating a Lead Gen Calculator for SaaS marketers. Before we jump in, it’s worth noting that my background is in graphic design and marketingstrategy. The AI understood and fixed the math problem, though I’m unsure exactly why it made the mistake in the first place. I’m not a coder.
Video content is key to your Instagram marketingstrategy in particular, and requires a certain level of creativity to standout. Ideally, youd be able to test MVP versions of your new ideas before putting all your production resources toward a project. Trying something new can feel uncertain, especially when it comes to video.
It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Start with strategy The golden rule for establishing AI success metrics is to start with developing a clear strategy.
It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.
Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house.
Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic MarketingStrategy So, wait does organic marketing still work in 2025?
A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketingstrategy framework? Traditional Marketing Models 1. Place: Where are you going to sell it?
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. By analyzing your customer's data, such as interactions and behavior, AI can help you tailor product recommendations and content and create more targeted marketing campaigns.
Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. Content Calendar Creation: Organize your content production with a content calendar. Email Digital Marketing Checklist Video Source 1.
CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. Whether you want to go that far or not, a CDP is a great place to store this consent information, since consent can determine how you share data between systems.
Global social media marketingstrategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketingstrategy. What is a global social media marketingstrategy?
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content