Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy. Foster authentic relationships. Get creative with content.

Influencer Marketing 280

Influencer Marketing Thought Leadership Transform B2C 280

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 97

Email Marketing Marketing Strategy Marketing Marketers 97

Scoop.it!

OCTOBER 31, 2024

So, if you want to take your reach (and conversions) to the next level with content that will delight your target audience, here are the content marketing strategies every professional services brand should use. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketing 93

Martech

SEPTEMBER 12, 2024

Looking back, I realize that Starbucks provided more than caffeine and a place to sit. It truly embodied the concept of a “third place” — not home, not school, but a vital space in between where community and creativity thrived. They invented a model mimicked by many other now-successful businesses.

Place 119

Place Transform Customer loyalty Food 119

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. Social media strategies should be dynamic and adapt to new trends and audience behaviors. Keep it concise.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion monthly users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

APRIL 4, 2023

Many brands often announce their latest product launches and promotional discounts via stories. Semrush To promote their latest blog post or YouTube video, Semrush shares valuable highlights in their stories. The post How to use ephemeral content in your marketing strategy appeared first on Sprout Social.

Marketing Strategy 129

Marketing Strategy User-Generated Marketing Marketers 129

Martech

FEBRUARY 27, 2024

Rewriting marketing’s narrative Marketing’s tired narrative is out. In its place, let’s rewrite it with authenticity, collaboration and impact so we can: Go beyond fleeting and forgettable campaigns. Solve problems, not just promote. Break silos and build connections. In your inbox.

Marketing Strategy 119

Marketing Strategy Shipping Health Marketing 119

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. That’s why it is important to plan marketing strategies and tactics that will create new opportunities for your business. The last thing you need is to lose your customers.

Entertainment 348

Entertainment Communications Health Product 348

Hubspot Marketing

OCTOBER 28, 2024

It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches. It’s the perfect cycle.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Fashion 98

Hubspot Marketing

APRIL 24, 2023

His prompt was simple enough: include a joke, a curse word, and let people know about the company's holiday promotion – all in the voice of Ryan Reynolds. However, it's a prime example of marketers using AI to streamline the creative process. With this approach, your marketing strategy isn't dependent on AI.

Marketing Strategy 128

Marketing Strategy Content Marketing Marketing Marketers 128

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely.

Price 110

Price Real Estate Promotion Food 110

Hubspot Marketing

NOVEMBER 25, 2024

Those traditional marketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA.

Promotion 89

Promotion Branding Thought Leadership Marketing 89

Marketing Insider Group

APRIL 13, 2023

Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps are only a jumping-off point for a marketing strategy.

Marketing Mix 142

Marketing Mix Price Finance Promotion 142

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. The four Ps of marketing create the foundation for any effective marketing strategy.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Jeff Bullas

JANUARY 30, 2023

So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more. But there are also many other ways to make money from a blog , including: Advertising: Placing ads on your blog can earn you money every time someone clicks on them.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Martech

OCTOBER 24, 2024

Building an effective SMS strategy Effective SMS marketing strategies are built around deliverability. Marketers should keep different kinds of SMS messages in distinct buckets and be careful about sending each bucket of messages to the wrong customer segment. Not getting express promotional SMS content opt-in.

Shipping 131

Shipping Communications Promotion Customer 131

Jeff Bullas

FEBRUARY 19, 2023

Promotions and Analysis 5.1. Promote your website in the right ways 5.2. What is SEO in digital marketing? SEO is an integral part of any digital marketing strategy that includes driving website traffic from organic search results. SEO is what makes that part of your digital marketing strategy happen.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Vertical Response

DECEMBER 14, 2024

Key Takeaways Surveys marketing is essential for understanding customer preferences and improving campaign effectiveness, benefiting businesses of all sizes. Utilizing a variety of survey typessuch as CSAT, NPS, and product feedbackis crucial for gathering comprehensive insights to refine marketing strategies.

Marketing Strategy 52

Marketing Strategy Market Research Marketing Marketers 52

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 118

CMO Traditional Marketing Communications Marketing 118

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 107

Marketing Plan Social Media Marketing Marketing Marketers 107

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation AI Prompts for Drafting Social Media Posts AI Prompts to Create Podcast or Video Content AI Prompts for Content Promotion AI Prompts for Repurposing Outdated Content AI Prompts for Marketers Marketers can use AI for more than one purpose. If you're short on time, jump to the topic you need.

Whitepaper 141

Whitepaper Transform Promotion Marketing 141

Sprout Social

DECEMBER 21, 2022

As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. The truth is you need an effective organic social media marketing strategy if you even want to succeed with ads. In fact, brands can still promote themselves and their products organically.

Food 142

Food Social Media Marketing Promotion User-Generated 142

Hubspot Marketing

SEPTEMBER 2, 2022

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? What is offline marketing? Business Cards. Community Engagement.

Direct Mail 144

Direct Mail Marketing Marketers Marketing Strategy 144

Sprout Social

JANUARY 26, 2023

Chances are at least one person you know shares your enthusiasm for that place. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. Here’s a quick breakdown of both strategies. While walking by?

Gen Z 133

Gen Z B2C Shipping Marketing 133

Martech

SEPTEMBER 24, 2024

When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. Dig deeper: Email marketing strategy: A marketer’s guide 2. If not, you have work to do.

CMO 132

CMO Email Marketing Influencer Marketing Promotion 132

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. Content Distribution Promoting Content on Social Media: Push your content on a bunch of social media platforms to expand your audience.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Hubspot Marketing

FEBRUARY 23, 2024

While in-person gathering have their place, webinars are a lot lower-lift and way less costly.” Of marketers, 95% see webinars as important to their marketing strategy. As soon as you have a date set for your webinar, it’s time to start promotion. Once you have a landing page put together, it’s time for promotion.

Marketing 129

Marketing Marketers Promotion Transform 129

Martech

NOVEMBER 15, 2024

Boosting conversion potential : Identify what drives user actions so you can place CTAs strategically and create smooth interactions. Tracking navigation paths and reducing rage clicks promotes user retention, creating a smoother experience. Use this data to strategically place CTAs and other key elements.

Analytics 133

Analytics Law Content Placement SEO 133

Hubspot Marketing

MARCH 21, 2024

In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. With over 95 reviews and a 4.7-star

Marketing 127

Marketing Marketers User-Generated Promotion 127

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Measure and analyze results.

Direct Mail 116

Direct Mail Marketing Marketers Email Marketing 116

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.”

SEO 96

SEO Content Marketing Entertainment PR 96

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Social Media Marketing 139

Social Media Marketing Marketing Marketers Influencer Marketing 139

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 111

Gen Z Branding Retail Content Placement 111