Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Why do you need a social media marketing strategy?

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketing Marketers 111

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. Social media strategies should be dynamic and adapt to new trends and audience behaviors. Keep it concise.

Social Media Marketing 104

Social Media Marketing Marketing Strategy Marketing Marketers 104

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy. Foster authentic relationships. Get creative with content.

Influencer Marketing 246

Influencer Marketing Thought Leadership Transform B2C 246

Sprout Social

APRIL 4, 2023

Many brands often announce their latest product launches and promotional discounts via stories. Semrush To promote their latest blog post or YouTube video, Semrush shares valuable highlights in their stories. The post How to use ephemeral content in your marketing strategy appeared first on Sprout Social.

Marketing Strategy 133

Marketing Strategy User-Generated Marketing Marketers 133

Hubspot Marketing

OCTOBER 28, 2024

It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches. It’s the perfect cycle.

Marketing Strategy 104

Marketing Strategy Marketing Marketers Fashion 104

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. That’s why it is important to plan marketing strategies and tactics that will create new opportunities for your business. The last thing you need is to lose your customers.

Entertainment 348

Entertainment Communications Health Product 348

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion monthly users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

FEBRUARY 27, 2024

Rewriting marketing’s narrative Marketing’s tired narrative is out. In its place, let’s rewrite it with authenticity, collaboration and impact so we can: Go beyond fleeting and forgettable campaigns. Solve problems, not just promote. Break silos and build connections. In your inbox.

Marketing Strategy 109

Marketing Strategy Shipping Health Marketing 109

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely.

Price 110

Price Real Estate Promotion Food 110

Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Marketing Strategy 75

Marketing Strategy Food SEO Marketing 75

Marketing Insider Group

APRIL 13, 2023

Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps are only a jumping-off point for a marketing strategy.

Marketing Mix 142

Marketing Mix Price Finance Promotion 142

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 114

Email Marketing Copywriting User-Generated Promotion 114

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. The four Ps of marketing create the foundation for any effective marketing strategy.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Jeff Bullas

JANUARY 30, 2023

So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more. But there are also many other ways to make money from a blog , including: Advertising: Placing ads on your blog can earn you money every time someone clicks on them.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Scoop.it!

OCTOBER 2, 2024

Platforms like Medium and personal blogs are common places for such UGC, helping attract and engage a wider audience. They create and share content featuring your brand, leveraging their credibility and reach to promote your products or services. Start by designing a unique, memorable hashtag related to your brand or campaign theme.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 123

CMO Traditional Marketing Communications Marketing 123

Sprout Social

JANUARY 26, 2023

Chances are at least one person you know shares your enthusiasm for that place. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. Here’s a quick breakdown of both strategies. While walking by?

Gen Z 144

Gen Z B2C Shipping Marketing 144

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 128

Gen Z Branding Retail Content Placement 128

Jeff Bullas

FEBRUARY 19, 2023

Promotions and Analysis 5.1. Promote your website in the right ways 5.2. What is SEO in digital marketing? SEO is an integral part of any digital marketing strategy that includes driving website traffic from organic search results. SEO is what makes that part of your digital marketing strategy happen.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Sprout Social

DECEMBER 21, 2022

As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. The truth is you need an effective organic social media marketing strategy if you even want to succeed with ads. In fact, brands can still promote themselves and their products organically.

Food 145

Food Social Media Marketing Promotion User-Generated 145

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 128

Social Media Marketing Marketing Marketers User-Generated 128

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation AI Prompts for Drafting Social Media Posts AI Prompts to Create Podcast or Video Content AI Prompts for Content Promotion AI Prompts for Repurposing Outdated Content AI Prompts for Marketers Marketers can use AI for more than one purpose. If you're short on time, jump to the topic you need.

Whitepaper 139

Whitepaper Transform Promotion Marketing 139

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Martech

OCTOBER 24, 2024

Building an effective SMS strategy Effective SMS marketing strategies are built around deliverability. Marketers should keep different kinds of SMS messages in distinct buckets and be careful about sending each bucket of messages to the wrong customer segment. Not getting express promotional SMS content opt-in.

Shipping 122

Shipping Communications Promotion Customer 122

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Whitepaper 136

Whitepaper CRM Marketing Marketers 136

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Measure and analyze results.

Direct Mail 121

Direct Mail Marketing Marketers Email Marketing 121

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. Content Distribution Promoting Content on Social Media: Push your content on a bunch of social media platforms to expand your audience.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 118

Retail Shoppers User-Generated Customer Journey 118

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Social Media Marketing 143

Social Media Marketing Marketing Marketers Influencer Marketing 143

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Is Reddit a good platform for marketing? Source: Statista Ready to dive into Reddit marketing? Reddit is… interesting. With social listening.

Marketing 94

Marketing Marketers Promotion User-Generated 94

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations.

Branding 123

Branding Influencer Marketing User-Generated Key Performance Indicator 123