Content Marketing Institute

OCTOBER 12, 2018

The binge-able Stay Here isn’t overtly about content marketing, although it does offer a few basic tips (think: blogging helps, headlines matter). Both hosts, designer Genevieve Gorder and real estate expert Peter Lorimer, demonstrate and encourage something most content marketers value – empathy. KMoutsos Click To Tweet.

Place 110

Place Marketing Strategy Content Marketing Real Estate 110

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely.

Price 112

Price Real Estate Promotion Food 112

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. 26 real estate social media post ideas to get more leads.

Real Estate 97

Real Estate Social Media Marketing Price Energy 97

Hubspot Marketing

AUGUST 14, 2018

The following is a guest post by Leslie Mann , a real estate agent with Gibson Sotheby's International Realty of Weston, MA. Most real estate agents have a social media presence, but are they really giving home buyers and sellers what they want? Your clients want more than someone with a real estate license.

Real Estate 76

Real Estate Social Media Marketing Marketing Strategy Education 76

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Hubspot Marketing

APRIL 25, 2019

Whether you’re a veteran Amazon seller or considering becoming one, it can be an intimidating place. That’s why we’ve built this guide — to help you build a profitable marketing strategy and succeed in the jungle that is Amazon. Your title is prime real estate for two things: product information and keywords.

Marketing Strategy 145

Marketing Strategy Shoppers Affiliate Marketing Price 145

SocialPilot

FEBRUARY 6, 2025

Almost everyone uses Google, making it the best place to collect and showcase customers’ positive experiences with your business. For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience.

Real Estate 66

Real Estate Customer Food User-Generated 66

Scoop.it!

AUGUST 17, 2023

Benefits of Content Curation for Gen Z Marketing Strategy Building trust and credibility with Gen Z Gathering and sharing outside content that appeals to Gen Z will cultivate credibility and trust with them. Thankfully, marketing automation software platforms can help organize these tasks and take some of the burdens off admin work.

Gen Z 98

Gen Z Marketing Strategy Real Estate Millennials 98

Hootsuite

JANUARY 10, 2025

Facebook Live videos see the highest engagement of all , so incorporate a real-team broadcast (ideally with dogs involved, like this Helping Hounds Dog Rescue example) into your social strategy every once in a while. Keep in mind that vertical video gives you the most screen real estate on mobile devices.

Entertainment 115

Entertainment Real Estate User-Generated Analytics 115

Buffer Marketing

FEBRUARY 6, 2025

Describe your business in your TikTok bio : A social media bio is your most precious real estate. This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. Don't be.

SEO 110

SEO Real Estate User-Generated Promotion 110

Hubspot Marketing

OCTOBER 25, 2024

Free Business Listings How I Chose the Best Online Directories Best Online Directories for Local Businesses Best Business Listing Sites Benefits of Listing Your Business in Local Directories Before You List Your Site When you list your business in these directories, you build citations, a critical part of a local marketing strategy.

Real Estate 86

Real Estate SEO User-Generated Advertising 86

Hubspot Marketing

MARCH 22, 2022

NFT Real-Estate: A non-fungible digital house or piece of land in the metaverse that can be invested in, sold, or even rented out. Buyers get a digital deed or certificate saying they own the real estate. NFT Real Estate. There's much more complexity here than a quick definition can explain.). metaverse. #vr.

Real Estate 125

Real Estate Branding User-Generated Finance 125

Adobe Experience Cloud Blog

NOVEMBER 21, 2012

Work smarter – not harder – on marketing strategies. If you run a B2B marketing company, then swap online banner ads with an SEO firm. If you are a real estate agent, approach home improvement contractors in your area about referring each other to clients. This can be done locally or even digitally.

Real Estate 133

Real Estate Marketers Marketing SEO 133

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are completely related.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketers 111

Adobe Experience Cloud Blog

AUGUST 24, 2015

But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles. According to Forbes: 71% of B2B marketers use content marketing to generate leads. But, where do you start?

Real Estate 134

Real Estate Thought Leadership Telemarketing User-Generated 134

Hubspot Marketing

JUNE 26, 2018

Let’s dive into why email marketing is still one of the most important elements of your marketing strategy and how you can use it responsibly and effectively. Email marketing effectiveness There are 3.8 Create an Email Marketing Strategy. Place visible unsubscribe links within your emails.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

SocialPilot

FEBRUARY 23, 2025

Boosts Search Engine Rankings When it comes to local SEO, Google places a significant emphasis on reviews. These are just a few powerful advantages of review marketing, but the impact goes even deeper. To truly harness the power of reviews, you need a solid strategy in place. The best part?

Marketers 63

Marketers Marketing Real Estate Management 63

Hootsuite

JUNE 29, 2021

If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Trust, in turn, builds marketing receptiveness and drives new business. And social is the best place to get real! Boost sales.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Marketing Insider Group

SEPTEMBER 16, 2020

And time to update your LinkedIn Marketing Strategy ! Say what you will, but Stories can thrust your content to the top of every follower’s newsfeed – that’s valuable real estate. Do Spend Some Time Developing a Strategy. Users in a handful of countries already have access to LinkedIn Stories.

Real Estate 145

Real Estate User-Generated Promotion Marketing Strategy 145

Neil Patel

SEPTEMBER 29, 2020

What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Adobe Experience Cloud Blog

FEBRUARY 5, 2014

If your content marketing strategy is aligned with your lead generation efforts, you should already have assets that will interest your website visitors. We’ve placed a subscription request form in our resources section, where it gets prime real estate at the top of the page. Asset Download.

Real Estate 134

Real Estate Thought Leadership Price Education 134

Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Put critical marketing tools and processes in place before jumping into automated marketing. Marketing automation can save you time and money and improve the buyer’s journey.

Real Estate 126

Real Estate CRM Inbound Marketing Marketers 126

Marketing Insider Group

JULY 27, 2021

Brands across industries incorporated it into their customer experiences — think VR house tours on real estate web listings, AR-powered virtual dressing rooms where people can “try on” clothes before they buy them, and 3D views of just about any location in the world from Google Maps.

Real Estate 145

Real Estate Transform Retail Shoppers 145

Marketing Insider Group

OCTOBER 7, 2020

Why is Email Marketing Important for Startups? Brands with sophisticated email marketing strategies report a return of $42 for every dollar spent! As a startup, you’re competing for inbox real estate with major corporations and competitor startups. The keyword here is sophisticated.

Email Marketing 145

Email Marketing Real Estate CRM Marketers 145

Hootsuite

SEPTEMBER 25, 2023

Or, better yet, start a free 30-day Hootsuite trial to easily track the performance of all your social channels in one place (so you can replicate what works and get more engagement). Each benchmark is based on at least 100 social accounts, and no data can be traced back to any individual account.

Real Estate 143

Real Estate Food Entertainment Analytics 143

Martech

JANUARY 23, 2023

This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Search marketing trends and challenges: What’s next?

Search Marketers 128

Search Marketers Real Estate eCommerce Marketers 128

Sprout Social

DECEMBER 6, 2021

Many brands fail to take advantage of this valuable real estate. Because pinned comments are the perfect place to get a discussion going and likewise consolidate comments into a single thread that’s easy to monitor. Remember: your video marketing strategy doesn’t start and end on YouTube.

Management 145

Management Real Estate Food User-Generated 145

Sprout Social

SEPTEMBER 12, 2022

Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more. In their own words: Full Blast Creative is an award-winning, Canadian, full-service marketing agency. Headquarters location: Canada.

Management 98

Management Real Estate Branding Food 98

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Before we get to traffic breakdowns, let’s look at the top web traffic sources businesses use right now in their digital marketing strategies.

B2C 144

B2C Real Estate Food Finance 144

Litmus

JUNE 23, 2023

Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Even if the preview text hack doesn’t work in all places, that’s not a reason to stop using it. That’s because email clients always pull in enough characters to fill all available preview text space (up to 5 lines).

Real Estate 143

Real Estate Email Marketing Branding Place 143

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Hubspot Marketing

MARCH 28, 2022

Below, let's review what thought leadership is and how to use it in your marketing strategy. A person or company might use thought leadership as a content marketing strategy because providing value to your audience demonstrates your brand helpfulness. Here, we'll analyze the top thought leadership marketing tips.

Thought Leadership 132

Thought Leadership Content Marketing Finance Real Estate 132

Martech

SEPTEMBER 21, 2021

After a rocky 18 months, 80% of small-to-midsize businesses (SMBs) say they’ve recovered from the impacts of COVID-19 – and nearly half (43%) say they plan to invest more money into developing marketing strategies over the next year. Help set the long-term strategy. But that’s not all. How do we know?

Real Estate 109

Real Estate Marketers Marketing Communications 109

Customers.ai

JANUARY 2, 2025

Post-purchase emails are prime real estate for upsells, cross-sells, and collecting customer reviews. Mistakes happen but with the right strategies and oversight in place, you can avoid the big ones and keep your emails driving real results. Post-Purchase Emails The sale doesnt end at checkout.

Email Marketing 79

Email Marketing eCommerce Shoppers Marketers 79

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. 6 features to look for in a chatbot builder When choosing a chatbot builder, some features will be more valuable than others depending on your business needs and how you want it to interact with customers and integrate into your marketing strategy.

Customer 133

Customer Non-Profit Real Estate Transform 133

Sprout Social

JULY 10, 2019

If you feel like you don’t quite “get” Instagram marketing, you’re not alone. On the surface, it might seem like little more than a place for snapshots and selfies. Below we’ve broken down an Instagram marketing strategy guide to help you get started on the platform and understand the best practices for growth.

Real Estate 111

Real Estate Marketers Marketing Marketing Strategy 111

Marketing Insider Group

OCTOBER 1, 2019

Appealing to their minds is the easy part – crafting a logical argument about what your product and service can do for them should form the basis of your marketing communications. However, to really be successful, your marketing campaigns must also tap into the emotions of your customers.

Real Estate 111

Real Estate Shoppers B2C Marketers 111