Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand.

Social Media Marketing 144

Social Media Marketing Transform Analytics Marketing 144

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Education 141

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. How to build a smart Pinterest marketing strategy Step-by-step, here’s how to build a results-driven Pinterest content strategy.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketing 52

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

User-Generated 130

User-Generated Social Media Marketing Marketing Marketers 130

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

SocialPilot

SEPTEMBER 5, 2024

Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. You need a reliable, holistic social media management tool to achieve this.

Promotion 106

Promotion Social Media Marketing User-Generated SEO 106

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Sachs Marketing Group

APRIL 30, 2025

Creating an Effective Marketing Strategy Creating an effective marketing strategy involves recognizing the target audience and the purpose of the outreach efforts. This includes understanding the needs, preferences, and pain points of the target audience and tailoring the marketing strategy to meet those needs.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketing Non-Profit 52

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. Embed keywords into your username and name 3. Optimize your Instagram bio 4. Write compelling captions 8.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? This can lead to valuable partnerships and collaborations.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Analytics 101

Analytics Social Media Marketing Marketing Marketers 101

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? Set clear goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Businesses Grow

SEPTEMBER 30, 2024

So of course, I wanted to talk to the owner about marketing (can’t help myself). The proprietor had a lovely place filled with antiques and art — such an interesting, visual environment! In fact, she didn’t use social media at all, a personal decision that certainly goes against the grain.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Education 112

Buffer Marketing

SEPTEMBER 17, 2024

tied for third place.  percent How to find the best time to post on LinkedIn for  your  audience As mentioned above, these numbers can form a helpful guide if you’re just building your LinkedIn  social media marketing strategy.   ⏰ When to post on LinkedIn on Wednesday: 2 p.m.

Analytics 132

Analytics Social Media Marketing Place Branding 132

Lynton Web

FEBRUARY 21, 2024

If you saw a massive infographic on X (formerly Twitter), you might get annoyed — the same thing goes if a post doesn’t match the company’s vibe or looks out of place on a channel. Simply put: Audiences are vastly different across different social media platforms, so you should try to cater to them.

Social Media Marketing 102

Social Media Marketing Marketing Marketers Thought Leadership 102

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. That said, there is a time and place (and platform) for link-only posts. Link post ideas 27.

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Hootsuite

APRIL 9, 2025

1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. As for content performance, 36% of marketers say short-form YouTube videos have the highest ROI of any format. Source: Pew Research 25. 35% of U.S.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hootsuite

OCTOBER 7, 2024

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

Analytics 118

Analytics PR Price CRM 118

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. If the video doesnt take off with your non-followers, youll still gain valuable insights for your video marketing strategy. How do you see your new video ideas supporting your objectives?

User-Generated 103

User-Generated Traditional Marketing Social Media Marketing Branding 103

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hootsuite

OCTOBER 18, 2024

Source: Statista Ready to dive into Reddit marketing? Here are 9 tips to get started with this often weird and wacky place. Tips for Reddit marketing (that Redditors won’t hate) Lurk and learn Before you clickity clack and hit Post, take a good look around. With social listening. Helping others = builds community.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Buffer Marketing

FEBRUARY 19, 2025

You need to do the following five tasks to create a useful social media strategy. Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.

Social Media Marketing 119

Social Media Marketing Place Education Energy 119

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.    Part of that content strategy involves figuring out the best time to post on Facebook for maximum engagement. Well, you’ve come to the right place.

User-Generated 117

User-Generated Analytics Social Media Marketing Place 117

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later.

Price 115

Price Key Performance Indicator SEO Analytics 115

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Buffer Marketing

JANUARY 20, 2025

With the help of machine learning, the algorithm ensures that users see content they’re most likely to be interested in, and that means business accounts are more likely to find their target audience (with the right  social media marketing strategy ).

User-Generated 128

User-Generated Social Media Marketing Analytics Fashion 128

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. What takes first place? YouTube is the most popular social media platform in the U.S. This is a jump from last year when it sat in third place, behind both TikTok and Netflix.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Sprout Social

DECEMBER 17, 2024

Any dips could indicate a need to step up your social media marketing strategy for Threads. This helps you understand what to post on each social media platform , including Threads. The Post Performance Report takes the load off your plate and puts all your post-specific insights in one place.

Analytics 97

Analytics Social Media Marketing Place Marketing Strategy 97

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. Try it free today.

PR 127

PR Communications Management Food 127

Hootsuite

NOVEMBER 21, 2024

They also support your content marketing strategy and can become pillar pages that feed other forms of content across your marketing efforts. Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop.

Social Media Marketing 128

Social Media Marketing Communications Entertainment Analytics 128