Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Branding 111

Branding Tentpole Entertainment Transform 111

Hubspot Marketing

JANUARY 23, 2025

Novoselsky says marketers should ask themselves, How do you create this environment where you can show up in this authentic, organic way and let this generation really do their own research and diligence instead of having this push model? For example, 84% of marketers say video has helped increase traffic to their website.

Gen Z 99

Gen Z Millennials User-Generated Traditional Marketing 99

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Content Marketing Institute

NOVEMBER 24, 2017

Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? How does content marketing relate to content strategy , and how does content marketing strategy fit in? Not that they mean to.

Content Marketing 111

Content Marketing Marketing Strategy Marketers Marketing 111

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience. Decide Campaign Goals.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Let’s take a look at some traditional models as well as some newer frameworks.

Price 116

Price Marketing Marketers User-Generated 116

Customers.ai

DECEMBER 20, 2024

Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place. How to Implement Reactive and Proactive Relationship Marketing Balancing reactive and proactive relationship marketing strategies isnt as complicated as it sounds.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Sprout Social

MARCH 24, 2021

In this post, we’re going to cover exactly what multichannel marketing is and what sets it apart from other types of marketing as well as how you can create a successful multichannel marketing strategy. What is multichannel marketing? Why is multichannel marketing important? Let’s dive in.

Key Performance Indicator 145

Key Performance Indicator Direct Mail Traditional Marketing Marketing 145

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. Do I have a system in place to make it work?

CMO 73

CMO Transform Marketing Marketers 73

Hubspot Marketing

JULY 22, 2024

Pro tip: You can either include your mission statement within your style guide, create a separate document for reference, or distill your mission statement into a slogan that you can place at the head of your document. Brand Guidelines Buyer Persona A buyer persona is a fictional representation of your ideal customer.

Branding 114

Branding User-Generated PR Law 114

Marketing Insider Group

OCTOBER 14, 2020

This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment. At the same time, marketing leaders are faced with colleagues across every function who have strong opinions about what marketing tactics we should deploy.

Finance 144

Finance Marketing Mix Marketing Marketers 144

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Marketing Insider Group

DECEMBER 15, 2021

What do you do when your marketing budget grows, but your content team doesn’t? It’s time to develop your content marketing strategy and stick to it! 43% of marketers saw their budget increase in 2021, and 66% more believe it’ll increase even more in 2022. Outsource your content marketing to drive higher ROI.

Content Marketing 143

Content Marketing Traditional Marketing Marketing Marketers 143

Marketing Insider Group

JANUARY 24, 2023

Quick Takeaways 91% of B2B marketers use content marketing to gain new leads and spread the word about their business. B2B content marketing is defined as creating and delivering high quality content tailored for a specific target audience to increase brand awareness, traffic, and sales.

Copywriting 134

Copywriting User-Generated Traditional Marketing Customer loyalty 134

SMEI

NOVEMBER 2, 2021

For example, placing adverts and banner ads in places where your target audience regularly gathers or hangs out on social media platforms is a great way to create your first effective touchpoint. Social media platforms are also great places to engage, start conversations and build relationships with prospective customers.

Customer 156

Customer Customer Journey Fashion Shipping 156

Marketing Insider Group

JANUARY 26, 2021

LinkedIn is the most beneficial for B2B marketers thanks to its extensive retargeting features, while Facebook suits B2C marketers. 67% of buyers say an internet search is the first place they go to find content. Traditional Marketing Channels. Everything must rope back into your broader marketing strategy.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 09:01] Strategy First Lastly, Strategy First!

CMO 88

CMO Customer Journey Transform User-Generated 88

Marketing Insider Group

OCTOBER 1, 2024

Gut Instincts to Data-Driven Decisions Video Source Marketing leaders traditionally rely on their intuition and past experiences to guide their strategies. While instinct has its place, it can lead to inconsistent results. Relying on these insights helps create more targeted, efficient marketing strategies.

CMO 79

CMO B2C Marketing Marketers 79

Hubspot Marketing

MARCH 19, 2020

To put it another way, some companies use revenue marketing when planning online marketing strategies. Revenue marketing is about coming up with a campaign that is driven by the desire to create more leads and drive sales. For instance, we've talked about how leveraging data can help build your online marketing strategy.

Marketing Plan 145

Marketing Plan Customer Acquisition Marketing Marketers 145

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Today I’ll share a few key ideas from this eye-opening book that will prove this is a vital resource that is worth buying, sharing, and incorporating into your marketing strategy. 4) Distinctive value.

Health 142

Health Marketing Marketers B2C 142

Hubspot Marketing

APRIL 6, 2021

However, why is content marketing so beneficial in the first place? Here are the top benefits of content marketing. Benefits of Content Marketing. Content marketing can also generate leads. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Adobe Experience Cloud Blog

MAY 16, 2018

While digital marketing through an ever-growing number of channels can seem daunting, previous successes and experience developing multi-channel marketing strategies is a core strength that holds value over time. Also known as “reach,” channel management is a crucial part of defining a winning marketing strategy.

Transform 134

Transform Thought Leadership Communications Marketers 134

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. What is Guerrilla Marketing?

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertisers 132

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Just think of the possibilities.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. And it was straining traditional marketing strategy.

CMO 106

CMO Traditional Marketing Advertising Advertisers 106

Sprout Social

JUNE 21, 2022

Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. Email marketing. That’s where direct messaging marketing comes in. Targeted online ads. Messaging campaigns.

Direct Marketing 144

Direct Marketing Transform Direct Mail Telemarketing 144

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Big ideas do have a place – they just need to align with brand and consumer insights for a truly impactful experience. Going beyond traditional marketing strategies means you must go beyond traditional metrics as well. When brands and marketers overcome these hurdles, they create an unforgettable event.

Transform 134

Transform Branding Logistics Thought Leadership 134

Neil Patel

FEBRUARY 15, 2021

It means this technology can make your job easier and make your marketing efforts much more effective. Plus, they remove many hurdles associated with traditional marketing efforts. The good news is most manufacturers have put measures in place to prevent this from happening. They’re virtually a one-stop-shop.

Energy 145

Energy Manufacturing Retail User-Generated 145

Martech

JANUARY 28, 2022

But, with the right strategies in place, marketers will have a much easier time adjusting their campaigns. Adopt data-driven marketing strategies. While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns.

Transform 122

Transform Fashion Health Marketing 122

Girl Power Marketing

AUGUST 25, 2021

It is one of the fastest-growing brand-building strategies, nearly tripling in value to an estimated $9.7 This is a well-known psychological effect called the Noble Edge , and it’s a great place to start when developing your influencer strategy. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Marketing Insider Group

JUNE 4, 2013

Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy.

Transform 109

Transform CMO Marketing Marketers 109

SMA Marketing

SEPTEMBER 28, 2023

Whether you’re a seasoned business person or just diving into digital marketing with a new brand, there are several digital marketing strategies B2B companies need to use. Today, we’ll cover what you need to know about SEO for B2B marketing. What Is B2B Marketing? B2B buyers are looking for solutions.

Digital Marketing 52

Digital Marketing Marketing Strategy B2C SEO 52

Adobe Experience Cloud Blog

AUGUST 24, 2015

But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles. According to Forbes: 71% of B2B marketers use content marketing to generate leads. But, where do you start?

Real Estate 134

Real Estate Thought Leadership Telemarketing User-Generated 134

Marketing Insider Group

AUGUST 25, 2015

This latest conversation reflects some of the biggest challenges in content marketing. How do you build an effective content marketing strategy? We typically see a strategic brand marketer, the change-agent, who is responsible for the content marketing program. What elements should be included? . Photo Source.

Entertainment 104

Entertainment Promotion Traditional Marketing Education 104

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. .

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116