Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Integrate with your marketing tracking. The year I turned 30, I started a new job.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 94

Social Media Marketing Thought Leadership PR User-Generated 94

Orbit Media Studios

MAY 18, 2022

How visuals drive social media marketing. Social media is clearly a very visual channel. But which specific marketing visuals drive which marketing metrics? Authority: Contributions in digital PR. This is one type of “digital PR.”. These are central to a content marketing strategy.

PR 135

PR SEO Analytics Marketing 135

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Hootsuite

JULY 10, 2024

Your social team should be empowered to manage these types of reactions on their own. This happens when your social listening strategy flags a potential PR or other brand crisis developing on social media channels. In this case, the social team should put the crisis response plan into action.

User-Generated 123

User-Generated PR Branding Management 123

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. Try it free today.

PR 121

PR Communications Management Food 121

Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. For PR company Tori Porter Communications , press features for her clients are a top priority.

Transform 116

Transform PR Product User-Generated 116

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO 107

SEO Branding User-Generated PR 107

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Which topics get the most follower growth per post, per engagement and per impression?

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

SocialPilot

JULY 12, 2024

Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals. This leads us to an important question: Why is Social Media Analytics Important? Let’s be real; as social media marketers, we all crave that “aha!”

Analytics 115

Analytics Transform User-Generated PR 115

Buffer Marketing

APRIL 10, 2025

If you are a brand or business, getting verified could be a powerful tool in your social media marketing strategy : It adds credibility — this can be key if you're sharing important research, news, or articles. ” There are a number of benefits to Instagram verification.

PR 103

PR Social Media Marketing Marketing Strategy Branding 103

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. The thing is, you don’t have to shout louder.

PR 45

PR Whitepaper User-Generated Advertisers 45

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. In 2025, a multi-channel marketing strategy isnt just a competitive advantageits a necessity.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Neil Patel

MARCH 11, 2021

If you want to succeed with scalable link building, you need quality content that will warrant high PR (page rank). When you pass social signals to your tier 1 backlinks (i.e. sites that linked to you), you will ultimately boost their effectiveness and this will improve your overall Google rankings and get you that high PR you desire.

Real Estate 144

Real Estate PR Social Media Marketing User-Generated 144

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Preventing potentially offensive posts.

PR 145

PR Law Finance Entertainment 145

Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Hootsuite

DECEMBER 3, 2024

What should you measure as a social media marketer? There’s a lot of data available in most social media analytics programs. When choosing what social media metrics to focus on, it’s important to understand which ones matter the most to your brand. Are your goals still realistic? Try it free today.

Analytics 104

Analytics CRM Price Key Performance Indicator 104

Neil Patel

FEBRUARY 9, 2021

Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. With the start of the internet and social media, marketing to customers became a whole new undertaking. What is Guerrilla Marketing? How is Guerrilla Marketing Different?

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertising 132

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Gini Dietrich, Founder of Spin Sucks , recognizes the momentum that built when Spin Sucks (the book) started getting picked up and shared by PR professionals: When Spin Sucks was published, I introduced the model we use internally for our clients, called the PESO Model*. The big coup came when Mashable interviewed me for a story.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. 14:26] Why do you call this book the last great marketing strategy? [16:32]

Marketing Strategy 96

Marketing Strategy Gen Z Marketing Marketers 96

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. B2B Marketing Strategies.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Hootsuite

AUGUST 4, 2022

By consolidating all of your social media accounts into one platform , you can quickly see what’s happening across the board and take action accordingly — without pulling out your hair. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

Social Media Marketing 136

Social Media Marketing Analytics PR Place 136

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Neil Patel

JULY 7, 2021

Link Building With PR and Social Media. Think PR and social media have nothing to do with link building? A Guide to Digital PR and Why It’s Important for SEO and Link Building : This guide shows you how to use digital PR in your link building strategy to gain a competitive advantage.

PR 145

PR SEO Place Social Media Marketing 145

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Sprout Social

SEPTEMBER 18, 2023

This is important considering skill gap is a major issue in many marketing teams. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Compare your team’s existing skills with the skills required to execute your marketing strategies effectively.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms.

PR 121

PR Social Media Marketing Management Education 121

Marketing Insider Group

JANUARY 24, 2013

The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream.

PR 112

PR Whitepaper CMO Marketing 112

Hubspot Marketing

JULY 31, 2019

By the end of this guide, you’ll be able to build a content distribution strategy that gets your content in front of — and consumed by — your audience. Although the content distribution process happens after you create your content, it should be step one of your content marketing strategy. PR Newswire. Price : Free.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Industries served: Marketing & Advertising. Hoyden Creative Group.

Management 98

Management Real Estate Branding Food 98

Hootsuite

DECEMBER 15, 2021

Social media analytics is the collection and analysis of data points that help you measure the performance of your social media accounts. These are the metrics that will help you assess your social media marketing strategy on both macro and micro levels. The post What is Social Media Analytics?

Analytics 144

Analytics Social Media Marketing PR Place 144

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. And 70% use it as part of their overall marketing strategy.

Law 108

Law Social Media Marketing Thought Leadership PR 108