Customers.ai

DECEMBER 9, 2024

With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. Dynamic Pricing : Not all customers are created equal. Offer deeper discounts to the deal-hunters while maintaining full price for those ready to splurge. Join Customers.ai

eCommerce 82

eCommerce Marketing Strategy Shoppers Outbound Marketing 82

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Early on, I wrote about newsletter pricing models, hardly a trendy topic then, but it brought in readers who were ready to engage. Think about it.

Marketing Strategy 104

Marketing Strategy Thought Leadership Marketers Marketing 104

Marketing Insider Group

MARCH 18, 2025

For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. g Sell products? Increase brand awareness? Each goal requires a different approach. Quick Tip: Set measurable targets. Instead of more sales, aim for 50 conversions at $20 per acquisition within 30 days. Image source 2.

Marketing Strategy 106

Marketing Strategy User-Generated Law Health 106

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy.

Price 111

Price Real Estate Promotion Food 111

Sprout Social

MAY 30, 2024

These conflicting factors are some reasons why marketers often struggle with influencer pricing and budgeting to get an optimum return on their investment. This article will help you navigate the complicated terrain of influencer pricing to help you optimize your influencer budget.

Price 130

Price Influencer Marketing Affiliate Marketing User-Generated 130

Buffer Marketing

JANUARY 16, 2025

AnswerThePublic Exploding Topics SparkToro Mention Brand24 Brandwatch Social listening tools Best for Price Top features Alternatives AnswerThePublic Affordable social listening Free for 3 searches/day. Meltwater SentiOne Brandwatch Comprehensive tool for social media management and listening Pricing not publicly available.

Price 123

Price Analytics Influencer Marketing Management 123

Martech

SEPTEMBER 26, 2024

Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. When a product becomes a commodity, one brand is as good as another and price is the only differentiator. But increased efficiency alone won’t ever justify AI’s price.

User-Generated 131

User-Generated Price Marketers Marketing 131

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Feeling less happy with purchases.

Customer 116

Customer Transform Shoppers eCommerce 116

Buffer Marketing

AUGUST 21, 2024

7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch. 1: Meta’s social media marketing course Best course for beginners seeking to receive professional training Price : Free.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketers 115

Hubspot Marketing

NOVEMBER 18, 2024

I had little idea how influencer pricing works and how to budget for it. To find my footing, I went all in: I deep-dived into pricing data, looked up different partnership options, and got tips from people who’ve been there and done that. Let’s get into the real side of influencer pricing and budgeting, shall we? Thankfully not.

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Hubspot Marketing

JULY 10, 2024

Integrations Chances are that even with an all-in-one SEO solution, you’ll still use other tools in your marketing strategy. This means you’ll want a tool that can easily integrate with your other tools for a clear bird’s-eye view of your strategy’s results. Something else to keep in mind is how accessible the pricing itself is.

Price 132

Price SEO User-Generated Management 132

Hubspot Marketing

OCTOBER 29, 2024

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. Price : Plans start at €16.58/month.

Price 116

Price Key Performance Indicator SEO Analytics 116

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. Adobe divided goods into four price tiers.) This is because of price discounts, not because shoppers are feeling wealthier. Pricing was the top factor in holiday spending. This represents a 8.4% year-over-year growth. Why we care. Top factors.

Gen Z 122

Gen Z Shoppers Retail Price 122

Buffer Marketing

JANUARY 15, 2025

Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and  marketing strategy. Price: Free, with paid plans starting at $9.99 Price: Free, with paid plans starting at $9 per month. Price: Free. per month 2.

Price 120

Price User-Generated Social Media Marketing Product 120

Buffer Marketing

AUGUST 13, 2024

Pricing: Free plan available; paid plans start from $89/mo with a free trial. HypeAuditor Best full-cycle influencer marketing tool HypeAuditor provides a comprehensive solution for brands looking to manage all aspects of their influencer marketing campaigns, from influencer discovery to detailed performance analytics.

Influencer Marketing 113

Influencer Marketing Branding Affiliate Marketing Fashion 113

Martech

MAY 5, 2025

Avoid hidden fees and deceptive pricing practices, as these can erode trust. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Monitor market trends and adjust your marketing strategies accordingly to remain relevant and effective. Processing.

Customer loyalty 116

Customer loyalty Marketers Marketing Price 116

Hootsuite

OCTOBER 7, 2024

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

Analytics 118

Analytics PR Price CRM 118

Buffer Marketing

FEBRUARY 18, 2025

Creator Economy Live Date: Feb 4-5, 2025 Location: Caesars Forum, Las Vegas Price : $999-2,099 Best for: Creators looking to connect with decision-makers and influencer marketing pros Creator Economy Live is a two-day deep dive into the creator economy, focusing on the strategies, relationships, and platforms that drive the industry forward.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Martech

AUGUST 5, 2024

They were on sale for a great price. I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. I tried them on, looked at myself in the mirror, and put them back to get what was on my shopping list.

Product 129

Product User-Generated Price Entertainment 129

Hubspot Marketing

JULY 29, 2024

Pricing Standard plan: Free Professional plan: $20/month 2. Pricing Free of charge plan: $0 Pay-as-you-go plan: Price varies based on a cost-per-token model. Pricing Web-only plan: Free Copilot for Microsoft 365 plan: $30/user/month 5. What Needs Improvement Honestly, nothing.

Price 132

Price User-Generated Place Product 132

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Price: Figure out how much you’re going to charge.

Price 116

Price Marketers Marketing User-Generated 116

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Marketers 120

Marketers Marketing Marketing Automation Platform Price 120

Hubspot Marketing

NOVEMBER 7, 2024

In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers. But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy?

Inbound Marketing 110

Inbound Marketing Logistics Price CMO 110

Martech

MARCH 3, 2025

Similarly, licensing an enterprise identity resolution platform is often a significant investment, particularly for large brands with omnichannel marketing strategies. Pricing is typically based on the volume of data records or customer profiles managed by the vendor. Registration required.)

Law 122

Law Price Marketers Marketing 122

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Competitive intelligence tracking monitors local market developments in pricing, programming, and promotional strategies.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

SmartBrief - Marketing

MARCH 28, 2025

R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. to 6%, and nearly half of consumers now list rising prices as their primary concern. Data as the foundation for strategy In todays volatile market, data isnt just an operational tool its a strategic imperative.

Millennials 87

Millennials Price CRM Marketers 87

Search Engine Land

AUGUST 12, 2024

As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Understanding these trends and benchmarks can help advertisers make informed decisions about their digital marketing strategies, budget allocations, and performance expectations.

Advertising 94

Advertising Advertisers Price SEO 94

Hubspot Marketing

APRIL 29, 2025

Anastasia Parokha , head of marketing at Creative Fabrica, sees an opportunity to get incredibly tactical by using AI for real-time micro-segmentation. And she thinks its a gap in many teams marketing strategies. Pricing: Some parts of Breeze AI, like Copilot, are available for free with a HubSpot plan.

Price 111

Price CMO Marketers Marketing 111

Buffer Marketing

DECEMBER 5, 2024

At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy.   Price : Starts at $6 per month; 14-day free trial Get started with Buffer As an agency, we've been able to scale up and double our size.

Analytics 106

Analytics Price Social Media Marketing Key Performance Indicator 106

Martech

SEPTEMBER 13, 2024

Dig deeper: Email marketing strategy: A marketer’s guide 2. This is crucial as prices might change, subject lines might seem out of date, and some products might not be available. Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time. Of course, this doesn’t make it a set-and-forget option.

Email Marketing 137

Email Marketing Marketers Marketing Promotion 137

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy 52

Marketing Strategy Customer Journey eCommerce Marketers 52

Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This insight led us to develop what we call Transparent Strategy Sessions. This insight led us to emphasize transparent pricing in our marketing campaigns.

Price 86

Price Customer loyalty Food Market Research 86

Martech

MARCH 17, 2025

Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. Dig deeper: Email marketing strategy: A marketers guide 2. From BIMI to AI scheduling, how we reach customers is changing rapidly. Processing.

Email Marketing 125

Email Marketing Marketers Marketing Price 125

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. Are your prices competitive? How are you positioning your brand/product?

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124