Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 105

Social Media Marketing Marketing Strategy Marketers Marketing 105

Marketing Insider Group

OCTOBER 21, 2024

Take the influencer space: Plenty of products are available to help you find and automate your relationships with influencers, including Sprout Social’s influencer marketing platform. You can also change perceptions about your company and brand in the process. Of course, it can seem daunting to find the right partners.

Marketing Strategy 124

Marketing Strategy Marketers Marketing Influencer Marketing 124

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. There’s a generational shift taking place in B2B purchasing.

Gen Z 291

Gen Z Millennials B2C Communications 291

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 105

Product Marketing Product Management Marketers 105

Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. Here’s what I’ve learned.

Marketing Strategy 107

Marketing Strategy Marketers Marketing Fashion 107

Martech

OCTOBER 25, 2024

To help you get the most out of our products and services, we’d like to offer you access to additional training and resources. Product usage patterns. Nevertheless, Gemini took a shot at identifying the best customers based on the data we had around customer lifetime value (CLTV), support costs and engagement with the product.

Customer Marketing 114

Customer Marketing Marketing Strategy Customer Customer Acquisition 114

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. In that case, you should audit your website to improve conversion-focused pages, such as case studies or product/service comparisons. Think about it.

Marketing Strategy 105

Marketing Strategy Thought Leadership Marketers Marketing 105

Martech

NOVEMBER 12, 2024

This is because they clearly see B2C leaders as business leaders who specialize in marketing, not marketers who throw around business terms. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity). Dig deeper: Is product-led growth a GTM silver bullet? Processing.

Marketing Strategy 117

Marketing Strategy B2C Finance Analytics 117

Jeff Bullas

MARCH 1, 2023

This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies. trillion to the global economy by 2030. Our biggest differentiator?

Transform 295

Transform Marketing Strategy Marketers Marketing 295

Hubspot Marketing

DECEMBER 16, 2024

According to our recent survey of 1000+ marketers, 86% of marketing professionals say AI helps them save an hour each day in their normal workflow. Of course, I can't forget how chatbots help marketers connect with consumers. All this can be done quickly and efficiently, and your customers will appreciate the swift action.

Marketing Strategy 111

Marketing Strategy Health Marketers Marketing 111

Aspiration Marketing

FEBRUARY 23, 2023

Defining the pricing model for a SaaS product needs to be part of your overall marketing strategy. It requires careful consideration to ensure it aligns with the needs of your customers, the value your solution provides, and your business objectives. We look at factors to consider, examples, and pros and cons for each.

Price 246

Price Product Marketing Strategy Customer 246

Trade Press Services Newsletter

JANUARY 9, 2025

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan 224

Marketing Plan Whitepaper Direct Mail Marketers 224

Aspiration Marketing

JANUARY 16, 2024

Launching a new product or service is an exhilarating journey, but not without complexities. Navigating the competitive landscape and reaching your ideal customers requires a strategic roadmap – a go-to-market (GTM) strategy. This isn't just about flashy marketing tactics; it's about laying the foundation for sustainable growth.

Marketing Strategy 52

Marketing Strategy Marketers Marketing Product 52

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Don’t forget employees.

Influencer Marketing 242

Influencer Marketing Thought Leadership Transform B2C 242

Aspiration Marketing

FEBRUARY 15, 2024

Fortunately, a powerful alternative exists: product-led sales (PLS) and product-led growth (PLG) Time constraints limit scalability, dependence on one person creates single points of failure, and inconsistent customer experiences can arise.

Product 257

Product Customer Marketing Marketers 257

Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Marketing Strategy 75

Marketing Strategy Food SEO Marketers 75

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. These products include: Customer Relationship Management (CRM) systems to manage customer data and interactions.

Management 125

Management CRM Analytics Marketers 125

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Hubspot Marketing

OCTOBER 11, 2024

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 125

CMO Traditional Marketing Communications Marketers 125

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Marketing Insider Group

JULY 30, 2024

Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information. You can use this data to tailor marketing efforts and improve customer experiences. The result is more personalized and effective marketing strategies.

Transform 126

Transform CRM Communications Management 126

Scoop.it!

OCTOBER 2, 2024

They offer visual proof of your product’s impact, enhancing credibility. You can encourage users to create and share unboxing videos, product demos, and lifestyle photos by running contests or featuring their content on your channels. Platforms like Instagram, TikTok, and YouTube are ideal for sharing this content.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

NOVEMBER 1, 2024

While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. Lack of integration with broader marketing strategy Another drawback to starting small with AI pilots is that it can lead to a lack of integration with your broader marketing strategy and broader organization.

Key Performance Indicator 115

Key Performance Indicator Customer Acquisition PR Marketing Strategy 115

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy.

Price 111

Price Real Estate Promotion Food 111

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs. Now: Basic recommendations aren’t enough anymore.

Market Trends 124

Market Trends Transform Customer loyalty Millennials 124

Martech

SEPTEMBER 30, 2024

Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products. Better marketing productivity should lead to more revenue and growth, right?

Transform 137

Transform CMO Marketers Marketing 137

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. This data can inform future marketing strategies and optimizations.

Customer 110

Customer B2C CMO Customer Journey 110

Martech

AUGUST 20, 2024

Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. Those who drag their feet before deciding on a new product.

Marketers 126

Marketers Marketing CMO Communications 126

Martech

NOVEMBER 6, 2024

TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services. By optimizing its marketing strategy, it uncovered TikTok’s significant impact, achieving an 11.1 But the solution is clear: Choose a single, holistic marketing partnership.

Transform 121

Transform Advertising Advertisers Branding 121

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 109

CRM Marketers Marketing Customer loyalty 109

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 125

Transform Whitepaper Thought Leadership Customer Journey 125

Martech

FEBRUARY 17, 2025

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Traditional Marketing Models 1. Place: Where are you going to sell it?

Price 116

Price Marketers Marketing User-Generated 116

Hubspot Marketing

OCTOBER 21, 2024

AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy.

Marketing Plan 128

Marketing Plan Key Performance Indicator Marketers Marketing 128

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Discover niche markets for your products.

Price 123

Price Influencer Marketing Analytics Management 123