Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Marketing Insider Group

APRIL 22, 2025

Product fundraisers are inherently more enticing because they give donors something in return for their contributions. However, you still have to put thought into your marketing strategy to grab your audiences attention. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute.

Product 91

Product Promotion Health Marketing Strategy 91

Martech

OCTOBER 25, 2024

To help you get the most out of our products and services, we’d like to offer you access to additional training and resources. Product usage patterns. Nevertheless, Gemini took a shot at identifying the best customers based on the data we had around customer lifetime value (CLTV), support costs and engagement with the product.

Customer Marketing 121

Customer Marketing Marketing Strategy Customer Customer Acquisition 121

Marketing Insider Group

OCTOBER 21, 2024

Take the influencer space: Plenty of products are available to help you find and automate your relationships with influencers, including Sprout Social’s influencer marketing platform. You can also change perceptions about your company and brand in the process. Of course, it can seem daunting to find the right partners.

Marketing Strategy 124

Marketing Strategy Marketing Marketers Influencer Marketing 124

Vertical Response

OCTOBER 6, 2024

Offering a preview of the sales or a limited-edition product as a main incentive can further entice customers. For instance, Detox Market used a teaser strategy by offering a free gift with a minimum purchase, which not only builds anticipation but also encourages spending.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 106

Product Marketing Product Management Marketing 106

Martech

NOVEMBER 12, 2024

This is because they clearly see B2C leaders as business leaders who specialize in marketing, not marketers who throw around business terms. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity). Dig deeper: Is product-led growth a GTM silver bullet? Processing.

Marketing Strategy 123

Marketing Strategy B2C Finance Analytics 123

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. There’s a generational shift taking place in B2B purchasing.

Gen Z 282

Gen Z Millennials B2C Communications 282

Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. Here’s what I’ve learned.

Marketing Strategy 105

Marketing Strategy Marketing Marketers Fashion 105

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. In that case, you should audit your website to improve conversion-focused pages, such as case studies or product/service comparisons. Think about it.

Marketing Strategy 103

Marketing Strategy Thought Leadership Marketing Marketers 103

Hubspot Marketing

DECEMBER 16, 2024

According to our recent survey of 1000+ marketers, 86% of marketing professionals say AI helps them save an hour each day in their normal workflow. Of course, I can't forget how chatbots help marketers connect with consumers. All this can be done quickly and efficiently, and your customers will appreciate the swift action.

Marketing Strategy 111

Marketing Strategy Health Marketing Marketers 111

Marketing Insider Group

MARCH 18, 2025

g Sell products? For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. If your product skews under 35, TikToks short-form video ads can generate serious engagement. Ever looked at a product, left, and then seen ads for it everywhere? Do you want to: Drive website traffic?

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107

Hubspot Marketing

MARCH 17, 2025

Let's explore five clever strategies that brands like Beyoncs Ccred and Royal Caribbean use to make their subscribers feel like VIPs. 5 Inclusive Email Marketing Strategies 1. Then plan out an email marketing strategy that enables you to send them the relevant messages they need to take the next step forward with you.

Email Marketing 98

Email Marketing Marketing Strategy Law Communications 98

Trade Press Services Newsletter

JANUARY 9, 2025

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Don’t forget employees.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.

Product 94

Product Marketing Marketers Entertainment 94

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. These products include: Customer Relationship Management (CRM) systems to manage customer data and interactions.

Management 125

Management CRM Analytics Marketing 125

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Hubspot Marketing

OCTOBER 11, 2024

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 130

Manufacturing B2C eCommerce Marketing 130

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 124

CMO Traditional Marketing Communications Marketing 124

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

NOVEMBER 1, 2024

While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. Lack of integration with broader marketing strategy Another drawback to starting small with AI pilots is that it can lead to a lack of integration with your broader marketing strategy and broader organization.

Key Performance Indicator 121

Key Performance Indicator Customer Acquisition PR Marketing Strategy 121

Marketing Insider Group

JULY 30, 2024

Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information. You can use this data to tailor marketing efforts and improve customer experiences. The result is more personalized and effective marketing strategies.

Transform 126

Transform CRM Communications Management 126

Scoop.it!

OCTOBER 2, 2024

They offer visual proof of your product’s impact, enhancing credibility. You can encourage users to create and share unboxing videos, product demos, and lifestyle photos by running contests or featuring their content on your channels. Platforms like Instagram, TikTok, and YouTube are ideal for sharing this content.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs. Now: Basic recommendations aren’t enough anymore.

Market Trends 130

Market Trends Transform Customer loyalty Millennials 130

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Aspiration Marketing

APRIL 7, 2025

Most company owners just hope that word-of-mouth and a quality product will be enough to promote their business. Branding and clever marketing often go hand-in-hand with word-of-mouth sales efforts and other promotional tactics. This is fundamentally true, but there is more to it than that.

Promotion 219

Promotion Product Branding Marketing 219

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy.

Price 111

Price Real Estate Promotion Food 111

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. This data can inform future marketing strategies and optimizations.

Customer 116

Customer B2C CMO Customer Journey 116

Martech

SEPTEMBER 30, 2024

Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products. Better marketing productivity should lead to more revenue and growth, right?

Transform 140

Transform CMO Marketing Marketers 140

Martech

AUGUST 20, 2024

Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. Those who drag their feet before deciding on a new product.

Marketing 131

Marketing Marketers CMO Communications 131

Martech

NOVEMBER 6, 2024

TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services. By optimizing its marketing strategy, it uncovered TikTok’s significant impact, achieving an 11.1 But the solution is clear: Choose a single, holistic marketing partnership.

Transform 127

Transform Advertising Advertisers Branding 127

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Martech

NOVEMBER 11, 2024

Web production and personalization: Tailoring digital content for engagement This team customizes web experiences to align with each user’s preferences and behaviors, mastering content management systems (CMS), data insights and personalization tools. Coordinating with marketing and sales teams to create seamless customer journeys.

CRM 115

CRM Customer Journey Customer loyalty Management 115

Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. B2B marketing leaders play a pivotal role in this shift. Email: Business email address Sign me up! Processing.

Customer 109

Customer B2C Marketing Marketers 109