Marketing Insider Group

JUNE 3, 2024

As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. Market new products and services. eCards may be your solution!

Marketing Strategy 102

Marketing Strategy Law Marketers Marketing 102

Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Promotion 128

Promotion Advertising Advertisers Price 128

SmartBrief - Marketing

NOVEMBER 11, 2024

Highlight stories of local communities working together, showcase customer initiatives that bridge divides, and demonstrate how your products or services help people build better lives regardless of their political beliefs. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Promotion 100

Promotion Branding Health Communications 100

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 91

Email Marketing Marketing Strategy Marketers Marketing 91

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 96

Social Media Marketing Marketing Strategy Marketers Marketing 96

SocialPilot

SEPTEMBER 5, 2024

But are you harnessing its power to promote your travel agency on social media? We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Consider the case of City Tour MKE , a travel agency that uses SocialPilot to promote itself on social media. Of course, you are.

Promotion 107

Promotion Social Media Marketing User-Generated SEO 107

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 90

Marketing Strategy Non-Profit Shoppers Shipping 90

Digital Marketer

JANUARY 27, 2023

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. Active promotion may be an affiliate or commission relationship—or just a free offer for sending some new customers your way.

Promotion 72

Promotion Real Estate Education Customer 72

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Duct Tape Marketing

APRIL 1, 2020

Creating Promotional Products That Make an Impact written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Graham & Bobby Lehew. On this episode of the Duct Tape Marketing Podcast, I sit down with Mark Graham and Bobby Lehew of commonsku. What’s their secret?

Promotion 90

Promotion Product Marketing Strategy Branding 90

Hubspot Marketing

APRIL 22, 2019

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy -- unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest Promoted Pins. There are a few ways to promote your content on Pinterest.

Promotion 145

Promotion Advertisers Advertising Product 145

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 119

Product Marketing Product Inbound Marketing Marketers 119

OnPassive Marketing

AUGUST 10, 2022

With the popularity of Pinterest and Instagram, there’s no doubt that people are looking for new products. But how do you go about getting your products in front of potential customers? Does Pinterest Promote Your Products? Pin tutorials and how-to guides for using your products.

Promotion 62

Promotion Product Manufacturing Fashion 62

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Especially effective for product demonstrations and tutorials.

Marketing Strategy 94

Marketing Strategy Content Marketing eBook Marketers 94

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. How are you positioning your brand/product? Is your product differentiated?

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Hubspot Marketing

AUGUST 25, 2022

To help you narrow your search and ensure your influencer marketing strategy is as effective as possible, we've created a template and guidelines to help get you started. Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Martech

JUNE 28, 2024

This phenomenon could be driven by the excitement and novelty of discovering new products or the effectiveness of targeted marketing strategies for first-time visitors. These insights underscore the importance of developing tailored strategies to address decision paralysis across different demographics.

Marketing Strategy 108

Marketing Strategy Shoppers Transform Marketers 108

Digital Marketer

APRIL 28, 2023

But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for my brand.

Marketing Strategy 77

Marketing Strategy Promotion Marketers Marketing 77

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Account-Based Marketing.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. What is Online Marketing?

Marketing Strategy 97

Marketing Strategy Direct Mail Marketers Marketing 97

Marketing Blogo

APRIL 15, 2022

Developing an online business promotion marketing strategy is one step ahead to attaining all your marketing goals and objectives that you have in mind regarding your business. Do you know how.

Promotion 52

Promotion Marketing Strategy Marketers Marketing 52

Litmus

DECEMBER 15, 2023

When nearly a quarter of all email marketers routinely manage eleven essential functions in their team, having an email marketing strategy is non-negotiable to focus those important efforts and move the marketing needle! What is an email marketing strategy? Here’s what to include: Email marketing goals.

Email Marketing 103

Email Marketing Marketing Strategy Marketers Marketing 103

Scoop.it!

OCTOBER 31, 2024

So, if you want to take your reach (and conversions) to the next level with content that will delight your target audience, here are the content marketing strategies every professional services brand should use. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 74

Marketing Strategy Content Marketing Branding Marketers 74

Hubspot Marketing

NOVEMBER 4, 2022

From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue. Best Black Friday Marketing Ideas. Leverage email marketing.

Marketing Strategy 144

Marketing Strategy Shoppers Marketers Marketing 144

Hubspot Marketing

OCTOBER 11, 2024

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer. Table of Contents What is product development? What is the new product development process?

Product 105

Product Manufacturing User-Generated Entertainment 105

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. After all, they likely get bombarded with messages asking them to share content.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hubspot Marketing

NOVEMBER 25, 2024

If your inbox is even half as full as mine is, you’ve got a steady stream of emails about sales, new product alerts, and reminders to purchase that new gadget you put in an online shopping cart and promptly abandoned. how to make sure you don’t land in the promotions tab of subscribers’ Gmail inboxes. Shared or dedicated IP addresses.

Promotion 78

Promotion Branding Thought Leadership Marketers 78

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

Marketing Strategy 101

Marketing Strategy Marketers Marketing Shipping 101

Scoop.it!

DECEMBER 19, 2023

Just because many business stakeholders are away during the holiday season doesn’t mean you can no longer promote your product or service. And they might even browse the sites of solution providers for special holiday promotions. Business decision-makers look to purchase products and services from other businesses.

Marketing Strategy 96

Marketing Strategy Gen Z Whitepaper Marketers 96

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Just look at this!

Promotion 98

Promotion Marketers Marketing Advertisers 98

SocialPilot

FEBRUARY 6, 2024

The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies. I can say the crux of our successful campaign lies in the influencer marketing strategies we follow.

Influencer Marketing 110

Influencer Marketing Marketing Strategy Key Performance Indicator Marketers 110

Hootsuite

APRIL 14, 2022

If you answered yes to either of these questions, then it might be time to promote your posts. Promoting an Instagram post (a.k.a. In this post, we’ll give you some tips on how to promote Instagram posts for maximum reach and impact. What is Instagram promotion (a.k.a. Posts with product tags.

Promotion 133

Promotion Advertising Advertisers Analytics 133

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Answer: Certainly!

Promotion 96

Promotion B2C Retail Direct Mail 96

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 115

Product Manufacturing Price Marketers 115