Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

SmartBrief - Marketing

NOVEMBER 11, 2024

Highlight stories of local communities working together, showcase customer initiatives that bridge divides, and demonstrate how your products or services help people build better lives regardless of their political beliefs. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Promotion 111

Promotion Branding Health Communications 111

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Marketing Insider Group

APRIL 22, 2025

Product fundraisers are inherently more enticing because they give donors something in return for their contributions. However, you still have to put thought into your marketing strategy to grab your audiences attention. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute.

Product 91

Product Promotion Health Marketing Strategy 91

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Why do you need a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Foster authentic relationships.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 101

Product Marketing Product Transform Marketing 101

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 106

Product Marketing Product Management Marketing 106

Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. Here’s what I’ve learned. It’s the perfect cycle.

Marketing Strategy 106

Marketing Strategy Marketing Marketers Fashion 106

Jeff Bullas

MARCH 1, 2023

This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies. trillion to the global economy by 2030. Our biggest differentiator?

Transform 295

Transform Marketing Strategy Marketing Marketers 295

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. This guide will cover some of the most important fundamentals for marketing a product.

Product 69

Product Price Marketing Marketers 69

Tiecas

APRIL 3, 2025

An industrial manufacturing marketing strategy isnt just a to-do list filled with tactics like update the website or send an email campaign. If youre a product manager at a manufacturing company, your responsibilities extend beyond managing a team of design engineers.

Manufacturing 52

Manufacturing Marketing Strategy Management Product 52

Sachs Marketing Group

APRIL 30, 2025

As a business, community outreach marketing is crucial to connecting to your local area. Developing a community outreach program not only helps to increase awareness for your products and services, but also strengthens your brand. It involves promoting content, building relationships, and finding new clients.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketing Marketers 52

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy.

Price 111

Price Real Estate Promotion Food 111

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.

Product 95

Product Marketing Marketers Entertainment 95

Hubspot Marketing

OCTOBER 11, 2024

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 130

Manufacturing B2C eCommerce Marketing 130

Scoop.it!

OCTOBER 2, 2024

They offer visual proof of your product’s impact, enhancing credibility. You can encourage users to create and share unboxing videos, product demos, and lifestyle photos by running contests or featuring their content on your channels. Promote the contest across all your channels, including social media, email, and your website.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

SocialPilot

DECEMBER 23, 2024

Write a caption that connects emotionally with my audience for my post about [product/service]. Write a caption that highlights the benefits of our [product/service] in a unique way. Compose a caption that invites users to share their own experiences with our product/service. ChatGPT Prompts for Boosting Promotions and Sales 31.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 125

CMO Traditional Marketing Communications Marketing 125

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 138

User-Generated Thought Leadership Promotion Analytics 138

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy 52

Marketing Strategy Customer Journey eCommerce Marketing 52

Martech

SEPTEMBER 13, 2024

Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 134

Email Marketing Marketing Marketers Promotion 134

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. This data can inform future marketing strategies and optimizations.

Customer 111

Customer B2C CMO Customer Journey 111

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog.

Video Marketing 128

Video Marketing Marketing Marketers Fashion 128

Marketing Insider Group

JULY 30, 2024

Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information. You can use this data to tailor marketing efforts and improve customer experiences. The result is more personalized and effective marketing strategies.

Transform 126

Transform CRM Communications Management 126

Sprout Social

SEPTEMBER 17, 2024

Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers, in contrast, understand the whole journey and can create cohesive, cross-channel experiences.

Customer 125

Customer Transform Customer loyalty Marketing 125

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Is Reddit a good platform for marketing? When they have a problem with a product, they turn to Reddit to ask for help.

Marketing 99

Marketing Marketers Promotion User-Generated 99

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. Early positive experiences with your brand and product.

Branding 125

Branding Customer loyalty User-Generated Promotion 125

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertisers 114

Advertisers Advertising Promotion Entertainment 114

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. Even the non-promotional content can help achieve this goal.

Whitepaper 113

Whitepaper Promotion Email Marketing Education 113

Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. B2B marketing leaders play a pivotal role in this shift. Email: Business email address Sign me up! Processing.

Customer 95

Customer B2C Marketing Marketers 95