Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs. Now: Basic recommendations aren’t enough anymore.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

Hubspot Marketing

AUGUST 25, 2022

As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are - online. This explains why marketers are increasing their influencer marketing budgets.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy.

Price 111

Price Real Estate Promotion Food 111

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 134

Social Media Marketing Marketers Marketing User-Generated 134

Rock Content

JUNE 1, 2024

Another common example of terms that are often confused with each other is “target market” vs ‘target audience”. Both mean different things and have different applications in your marketing and advertising strategies. What is a Target Market? What problems do your products or services solve?

Target Market 98

Target Market Advertising Advertisers Marketers 98

Martech

MAY 5, 2025

Here are several approaches marketers can take: Email: Business email address Sign me up! Emphasize value and transparency : Clearly communicate the value of your products or services. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Processing.

Customer loyalty 111

Customer loyalty Marketers Marketing Price 111

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. improvement in sales productivity (up from 5.1% reduction in marketing overhead costs (versus 7.0% The investment is delivering tangible results: 8.6%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 130

Marketing Strategy Marketers Marketing SEO 130

Neil Patel

JANUARY 4, 2021

However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. Once you click on a shop, you’ll see the products and collections they have available. Be selective about the images you are using for your products.

Product 145

Product Promotion Shoppers Shipping 145

Martech

OCTOBER 24, 2024

Other findings: Employers believe AI is driving more productivity than employees are experiencing: 60% of employers believe AI is significantly increasing employees’ productivity, but only 44% of employees say the same. Ten percent of employees say AI is not increasing productivity at all.

User-Generated 124

User-Generated Marketing Mix Communications Advertising 124

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Martech

SEPTEMBER 10, 2024

As the organization activates segments, there may be unplanned challenges due to gaps in products, prices or sales channels. This improves market segmentations, enables better-targeted marketing and informs product development decisions.

Market Research 117

Market Research Analytics Marketers Marketing 117

Hubspot Marketing

MARCH 12, 2020

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Decide your target market.

Marketing Strategy 139

Marketing Strategy Millennials Target Market Marketers 139

Martech

JUNE 28, 2024

This phenomenon could be driven by the excitement and novelty of discovering new products or the effectiveness of targeted marketing strategies for first-time visitors. These insights underscore the importance of developing tailored strategies to address decision paralysis across different demographics.

Marketing Strategy 120

Marketing Strategy Shoppers Transform Marketers 120

Hubspot Marketing

OCTOBER 29, 2024

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce 124

eCommerce B2C Manufacturing Retail 124

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Scoop.it!

APRIL 12, 2022

Fenty Beauty and Kylie Cosmetics are currently ruling the beauty space not just because they make great products but because their founders, Rihanna and Kylie Jenner, have built strong personal brands that anchor their businesses. This is where a content marketing strategy comes in handy.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 97

Marketing Strategy Marketers Marketing CRM 97

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

SMEI

DECEMBER 20, 2022

This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways. Another reason CMOs and CTOs will need to partner in the future is that technology can be a key enabler for personalized and targeted marketing efforts.

Transform 61

Transform Marketers Marketing Manufacturing 61

Hubspot Marketing

NOVEMBER 14, 2024

Many of her early-stage startup clients use below the line marketing tactics. A generic, broad message about your product that’s targeted to a very wide audience and sends people to your home page could get a lot of eyeballs and maybe some clicks, but likely won’t result in a conversion. This tip might seem self-explanatory.

Direct Mail 122

Direct Mail Marketers Marketing Email Marketing 122

Neil Patel

APRIL 19, 2021

One or two sellers would think of crazy publicity stunts to create hype for their products. After all, plenty of advertising platforms help promote products to potential customers. This is part of what makes a retail media network like Target Roundel so appealing. Target Advertising Ad Type 1: Programmatic by Roundel.

Advertising 113

Advertising Advertisers Product Shoppers 113

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. Of course, a huge part of any go-to-marketing strategy is marketing.

Marketing Strategy 98

Marketing Strategy Marketers Marketing Communications 98

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Martech

AUGUST 31, 2022

And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.”. Yet, creating and marketing videos goes far beyond YouTube findability. Videos can make your content better, your product easier to understand and your brand more credible and relatable. Conclusion.

Digital Marketing 105

Digital Marketing Marketing Strategy SEO Transform 105

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. B2B market research requires both quantitative (hard, numerical) and qualitative (softer, subjective) data. Usually, B2B products are more complicated.

Market Research 119

Market Research B2C Marketers Marketing 119

Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. It’s filled with possibilities, but also the need for careful planning – timing, and strategy are crucial. Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? Relaunching your brand.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Marketing Insider Group

OCTOBER 1, 2024

Driving Customer Engagement and Personalization Data insights allow businesses to understand their customers on a deeper level, enabling personalized marketing, tailored product recommendations , and improved customer service. From there, companies can make informed decisions based on actual data rather than assumptions.

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 87

Product Marketing Product Transform CMO 87

Hootsuite

MAY 1, 2025

From product demos to storytelling and interactive challenges, these partnerships go beyond #ads to build genuine engagement and trust. In this post, well break down real-world examples of influencer marketing campaigns that dont just look good on social they drive serious results. Specific targeting. Multi-platform reach.

Influencer Marketing 95

Influencer Marketing Affiliate Marketing Marketers Marketing 95

OnDemand CMO

DECEMBER 18, 2024

What Bold Looks Like in 2025: Storytelling Over Features: Stop selling products, and start selling outcomes. Stay tuned for Part 2 in January, where well tackle more powerful strategies to refine your target market, establish thought leadership, and embrace agility to stay ahead Ready to get ahead of the game?

Transform 74

Transform Thought Leadership CMO Marketers 74

SocialPilot

SEPTEMBER 5, 2024

It leverages its social media accounts on Facebook by targeting age-based audiences, on Instagram by sharing stunning visual content, and on LinkedIn to attract more corporate tours. See how they shared the same post on different social media platforms with different messages and marketing strategies.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Duct Tape Marketing

JUNE 26, 2023

10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. This is where the AI Prompts for Building a Marketing Strategy toolkit comes in!

Marketing Strategy 92

Marketing Strategy Non-Profit Key Performance Indicator Price 92

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 93

Health Customer Journey User-Generated Marketers 93

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Where do they live?

Gen Z 89

Gen Z User-Generated Marketers Marketing 89

Hootsuite

DECEMBER 3, 2024

All of this can help guide your content strategy, brand voice , and even your product development process. Target market preferences and pain points Let’s just make a quick distinction here. Your target market is a more specific set of people. If not, you need to ask yourself some questions.

Analytics 112

Analytics CRM Price Key Performance Indicator 112

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 84

Product Whitepaper Product Marketing Management 84