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That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketingstrategy — it's a fundamental shift in how we engage with our audience. Table of Contents What is B2B video marketing? B2B video marketing is signaling the death of big-budget corporate productions.
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Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes. Dig deeper: Why traditionalmarketing systems can’t keep up with AI and what to do about it The role of wisdom in AI-driven marketing Wisdom combines knowledge and intelligence.
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Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketingstrategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketingstrategy. of global web traffic.
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Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketingstrategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience. Decide Campaign Goals.
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Fractional CMO: Reinventing MarketingStrategies written by John Jantsch read more at Duct Tape MarketingMarketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.
What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Consumers require more than a great product. The experience of the entire customer journey, from initial engagement to interest to purchase and beyond, is an essential part of the product.
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Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout. Social media marketing.
Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. its results pale compared to what they’ll get if they use digital marketing. Image Source.
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Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketingstrategy? But only 11% of those teams consider their content marketingstrategy as an excellent one! Content marketing is creating content that adds value to customers and prospects. New customers?
Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketingstrategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditionalmarketing methods. Digital Marketing Costs Less.
While quite productive for the book, I had little energy left for blog posts. A Scientific Reduction: Ignoring Time Traditional science commonly reduces problems to simplify them. A distinctive product is easily identified in a store, on a shelf, on a website, and in the customer mind.
As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketingstrategy that drives sustainable business growth. This is how we ought to talk about our products and services.
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This erosion of asymmetry of information, the consumerization of IT, and the lower entry-point pricing of many products (e.g., Becher captured the shift well: “Marketing’s job is not to help salespeople sell; it’s to help buyers buy.” Relying on these insights helps create more targeted, efficient marketingstrategies.
Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketingstrategies.
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